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    Year of the Outsider

    Report Summary Unannounced candidate Ross Perot has pulled ahead of George Bush and Bill Clinton in the latest nationwide Times Mirror survey, but for all the talk of Perot’s connection with voters, his strength against Bush and Clinton is almost matched by non candidate Norman Schwartzkopf.

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    The Campaign and the Press at Halftime

    Report Summary While George Bush, Bill Clinton, and Ross Perot have all criticized 1992 campaign press coverage, the three candidates might be surprised to learn that many members of the press community share their negative views.

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    Bush/Clinton/Perot: An Analysis of the Standings

    Report Summary Times Mirror’s Survey V in the series “Campaign 92” indicated a virtual three way tie between the three presidential candidates if the election were held today. But the survey’s principal focus was on the nature and intensity of voter support for each of the candidates, and voter knowledgability about where each of the […]

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    Verdict in L.A.

    Report Summary The civil disturbance in Los Angeles that followed the Rodney King verdict has taken its toll on George Bush’s standing with the voters. Times Mirror’s latest nationwide survey, conducted April 30 – May 3 finds the President deadlocked with Democratic challenger Bill Clinton and Independent candidate Ross Perot. 33% of the 1301 respondents […]

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    Electability: Bush, Clinton & Congress

    Report Summary The American political landscape is marked by what appears to be the early stages of a massive voter rebellion against their presidential choices and their check kiting Congressmen. Times Mirror’s latest survey finds that discontent with Congress as an institution is coming home to affect individual incumbent members of Congress. Thirty-nine percent of […]

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    Washington Follows the Primaries

    Report Summary The President’s approval ratings have slipped below 40% for the first time ever, a significant gender gap is re-emerging, and two traditionally strong constituencies — the affluent and younger voters — are starting to edge away from the President. While the now famous unnamed Democrat beats the President, the public still believes Bush […]

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    Campaign ’92 Survey III

    Report Summary While the eyes of Washington have been focused on the presidential primaries, most Americans have paid much more attention to the Mike Tyson rape trial, the Winter Olympics, and reports about the U.S. economy.

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    The Governor & The Press

    Report Summary The American public is divided on the issue of whether marital infidelity is something voters should consider when judging a candidate for the presidency. At the same time, a 52% majority of Americans who know of the charges against Clinton say that if they were heading a news organization they would report them. […]

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    New Hampshire and The Nation

    Report Summary In New Hampshire the President’s approval ratings are in the thirties, satisfaction with the nation’s course is in the teen’s and nearly half the state’s voters describe economic conditions as a depression. Yet, George Bush leads Pat Buchanan by a 66% to 20% margin among likely Republican voters, and the entire electorate divides […]

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    Americans want Bush call for Public Works/Job Program

    Report Summary With the State of the Union Address days away, a majority of the American people (52 percent) want President George Bush to call for a public works program to put the unemployed back to work as their first choice to revitalize the economy. President Bush’s job approval rating continues to drop (46%) as […]

Signature Reports

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Americans’ Dismal Views of the Nation’s Politics

Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. 65% of Americans say they always or often feel exhausted when thinking about politics. By contrast, just 10% say they always or often feel hopeful about politics.

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Beyond Red vs. Blue: The Political Typology

Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.