Numbers, Facts and Trends Shaping Your World

News Media Trends


  • report

    How the Media Have Handled Palin’s Faith

    Who is Sarah Palin? The question has dominated campaign coverage in the weeks since her nomination as John McCain’s running mate. In the mainstream media at least, the answer has focused almost as much on her family life as on her public record. But despite that focus, and the debate over her beliefs, coverage of […]

  • report

    Views of Palin Fluid as Spotlight Remains on GOP Ticket

    Summary of Findings Sarah Palin continued to be a dominant factor in presidential campaign coverage last week, but her impact on the race remains unclear and her public image is very much in flux. Palin clearly has boosted John McCain’s visibility. From mid-June through the last week of August, Barack Obama consistently led McCain as […]

  • report

    McCain’s Image Improves – With Big Assist From Palin

    Summary of Findings The American public paid a lot of attention to the presidential campaign last week as the Republican Party took center stage. More than half watched at least some television coverage of the Republican convention in St. Paul, and the speech by GOP vice presidential nominee Sarah Palin stands out as the highlight […]

  • report

    After Busy Week, Views of Both Candidates Improve

    Summary of Findings Interest in the presidential election surged last week, with the public following campaign news more closely than at any point since the Super Tuesday primaries in February. As attention to the campaign has increased, the images of both Barack Obama and John McCain have improved in recent days. In a survey conducted […]

  • report

    Obama’s Background Better Known Than His Issue Positions

    Summary of Findings As Barack Obama prepares to accept the Democratic Party’s nomination for president and frame his campaign message for the fall, many Americans still do not have a clear understanding of where he stands on the issues. Public awareness of Obama’s policy positions has increased modestly over the past month. Still, fewer than […]