Who U.S. Adults Follow on TikTok
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
Numbers, Facts and Trends Shaping Your World
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Friends, family and neighbors are Americans’ most common source of local news
About three-quarters of Americans (73%) say they often or sometimes get local news from friends, family and neighbors.
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More Americans – especially young adults – are regularly getting news on TikTok
The share of adults who say they regularly get news from TikTok has grown about fivefold since 2020, from 3% to 17% in 2024.
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Social Media and News Fact Sheet
Social media plays a crucial role in Americans’ news consumption, with about one-third of adults saying they regularly get news on Facebook and YouTube.
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News Platform Fact Sheet
How Americans get news has greatly changed in the 21st century. Most now use digital devices for news at least sometimes. Read about the platforms they turn to.
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The link between local news coverage and Americans’ perceptions of crime
Roughly three-quarters of adults (77%) say they often or sometimes get local news and information about crime.
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Americans’ Experiences With Local Crime News
Most U.S. adults say they are interested in several types of local crime coverage, but far fewer say this information is easy to find.
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About half of TikTok users under 30 say they use it to keep up with politics, news
TikTok users under 30 see its impact on democracy more positively than older users, with 45% of this group saying it’s mostly good for American democracy.
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How Americans Get Local Political News
Most U.S. adults follow news about local government and politics, yet only a quarter are highly satisfied with the quality of coverage.
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How Americans Get News on TikTok, X, Facebook and Instagram
X is still more of a news destination than these other platforms, but the vast majority of users on all four see news-related content.
