Numbers, Facts and Trends Shaping Your World

News Media Trends


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    Few Will Miss Following Campaign News

    Summary of Findings By all accounts, the public liked Campaign 2008 and followed election news avidly. But enough is enough. Fully 82% say they will not miss following election news, while only 17% say they will miss it. Even among Democrats, only a quarter say they will miss the campaign. Many Americans (23%) say they […]

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    Election Weekend News Interest Hits 20-Year High

    Summary of Findings As the long presidential campaign wound down last week, the public remained highly engaged. Fully 60% of registered voters said they were following campaign news very closely, while 28% said they were following fairly closely. That is the highest level of voter interest just before a presidential election since the Pew Research […]

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    Internet Now Major Source of Campaign News

    Summary of Findings Many more Americans are turning to the internet for campaign news this year as the web becomes a key source of election news. Television remains the dominant source, but the percent who say they get most of their campaign news from the internet has tripled since October 2004 (from 10% then to […]

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    Palin Fatigue Now Rivals Obama Fatigue

    Summary of Findings Many Americans say they are hearing too much about Barack Obama in these final days of the 2008 presidential election – just as they did last summer – but a similar percentage now says the same about Sarah Palin. However, the public’s complaints notwithstanding, a relatively small amount of media coverage was […]

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    Most Voters Say News Media Wants Obama to Win

    Summary of Findings Voters overwhelmingly believe that the media wants Barack Obama to win the presidential election. By a margin of 70%-9%, Americans say most journalists want to see Obama, not John McCain, win on Nov. 4. Another 8% say journalists don’t favor either candidate, and 13% say they don’t know which candidate most reporters […]