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News Media Trends

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    How Social and Traditional Media Differ in Treatment of the Conventions and Beyond

    During what may prove a key period in the race for president, the candidates received very different treatment on Twitter, Facebook and blogs than in the mainstream media, a new PEJ study finds. The candidates each enjoyed a bounce in mainstream media treatment during their conventions. By contrast, social media showed little change, and the discourse was highly negative.

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    The Master Character Narratives in Campaign 2012

    On the eve of the conventions, the portrayal in the news media of the character and records of the two presidential contenders in 2012 has been as negative as any campaign in recent times, and neither candidate has enjoyed any advantage over the other.

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    Further Decline in Credibility Ratings for Most News Organizations

    Overview For the second time in a decade, the believability ratings for major news organizations have suffered broad-based declines. In the new survey, positive believability ratings have fallen significantly for nine of 13 news organizations tested. This follows a similar downturn in positive believability ratings that occurred between 2002 and 2004. The falloff in credibility […]

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    How the Presidential Candidates Use the Web and Social Media

    On the eve of the conventions, Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters. The Obama campaign is posting almost four times as much content and is active on nearly twice as many platforms, according to a new study analyzing the content and volume of candidate communications on their websites and social media channels.

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    For Communication Grads, a Modest Job Recovery

    What’s the job market like for 2011 mass communication and journalism graduates? According to a new survey from the University of Georgia, there was an uptick in the percentage of bachelor degree recipients who found jobs and, for the first time in years, a small increase in their salaries. But the overall picture is far from rosy.

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    Eight-in-Ten Following Olympics on TV or Digitally

    Overview Large majorities of Americans are following coverage of the Olympic Games in London. Nearly eight-in-ten (78%) say they have watched or followed Olympic coverage either on television, online or on social networks. Television remains far-and-away the leading platform for Olympic coverage; 73% say they have watched coverage on television. Still, 17% say they have […]

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    Colorado Rampage Tops News Interest for July

    Overview In the final two weeks of July, Americans kept a close watch on news about a deadly shooting rampage at a Colorado movie theater, but they also closely tracked news about two long-running stories – the condition of the nation’s economy and the 2012 presidential campaign. News about the shootings, which left 12 dead […]