{"id":19929,"date":"2007-11-30T00:00:01","date_gmt":"2007-11-30T05:00:01","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/%year%\/%monthnum%\/%day%\/the-oprah-factor\/"},"modified":"2024-04-14T03:45:33","modified_gmt":"2024-04-14T08:45:33","slug":"the-oprah-factor","status":"publish","type":"short-read","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2007\/11\/30\/the-oprah-factor\/","title":{"rendered":"The Oprah Factor"},"content":{"rendered":"

While most Americans say Oprah Winfrey\u2019s endorsement of a generic candidate (i.e. not any named candidate specifically) would not influence their own vote, 60% believe her support for Barack Obama will help his candidacy according to a recent Pew poll. Only 3% think her support will hurt Obama\u2019s presidential bid, while 31% say it won\u2019t make any difference. When compared with several other celebrities and public figures, Winfrey is more influential than most, ranking on a par with Bill Gates and slightly behind Alan Greenspan. Read More<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Six-in-ten Americans expect that Oprah Winfrey’s endorsement of Barack Obama will help him in his presidential campaign, although only 15% say that Oprah’s endorsement of a generic presidential candidate would influence their own vote.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":false,"apple_news_is_paid":"","apple_news_is_preview":false,"apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"apple_news_api_pending":"1713064236","relatedPosts":[],"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0},"categories":[],"bylines":[791],"collection":[],"datasets":[],"_post_visibility":[],"formats":[467],"_fund_pool":[],"languages":[],"regions-countries":[515],"research-teams":[],"workflow-status":[],"class_list":["post-19929","short-read","type-short-read","status-publish","hentry","bylines-pew-research-center-staff","formats-short-read","regions-countries-united-states"],"label":"Short 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