{"id":19067,"date":"2013-11-27T06:00:53","date_gmt":"2013-11-27T11:00:53","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/%year%\/%monthnum%\/%day%\/holiday-shopping-love-it-or-hate-itor-do-it-online\/"},"modified":"2024-04-14T03:44:33","modified_gmt":"2024-04-14T08:44:33","slug":"holiday-shopping-love-it-or-hate-itor-do-it-online","status":"publish","type":"short-read","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2013\/11\/27\/holiday-shopping-love-it-or-hate-itor-do-it-online\/","title":{"rendered":"Holiday shopping: Love it or hate it, more do it online"},"content":{"rendered":"

The holiday shopping spree kicked off early this year as large retailers like Wal-Mart and Target started offering online deals<\/a> many weeks before Thanksgiving weekend. For brick-and-mortar shoppers, some stores will even extend their Black Friday hours<\/a> into Thanksgiving Day. That\u2019s both good news and bad news for many Americans, as attitudes about holiday shopping can be quite polarizing.<\/p>\n\n

Asked if holiday shopping was something they look forward to or dread, 42% of Americans say they look forward to it, while 50% of Americans say they dread it, according to a CBS News poll<\/a> earlier this month. And 61% say they won\u2019t shop at all over Thanksgiving weekend, compared with 36% who say they will. Just 2% of Americans say they will shop on Thanksgiving Day itself — the majority of Americans (76%) believe stores should be closed then.<\/p>\n\n

\n

\"christmasgifts1126\"<\/a><\/figure>\n<\/p>\n\n

While 37% of Americans plan to spend less on gifts this year, 10% plan on spending more. This year’s average Christmas shopper plans on spending $704, down from the $770 they planned to spend around this time last year, according to Gallup<\/a>. Looking back to 1999, the largest amount that Americans planned to spend on Christmas gifts was $866 in 2007, before the nation was hit with the financial crisis. The smallest amount was $616 during the 2008 recession, a year later.<\/p>\n\n

Holiday shopping is also becoming more digital.\u00a0Despite media coverage of people waiting up all night to score big Black\u00a0Friday\u00a0discounts,\u00a0only 13% of consumers plan to shop in physical stores this Black Friday, according to Nielsen<\/a>, down from 17% in 2012. Meanwhile, 46% of consumers say they will shop online on Cyber Monday \u2013 using computers (88%), tablets (37%) and cell phones (27%), an increase compared with 30% in 2012.<\/p>","protected":false},"excerpt":{"rendered":"

Half of Americans say they dread holiday 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