{"id":16872,"date":"2011-07-12T00:00:01","date_gmt":"2011-07-12T05:00:01","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/%year%\/%monthnum%\/%day%\/own-e-book-readers\/"},"modified":"2025-04-23T23:58:55","modified_gmt":"2025-04-24T03:58:55","slug":"own-e-book-readers","status":"publish","type":"short-read","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2011\/07\/12\/own-e-book-readers\/","title":{"rendered":"Own E-Book Readers"},"content":{"rendered":"

E-book readers, such as the Kindle and Nook, are becoming increasingly popular. In May 2011, 12% of adults owned an e-reader, double the number who owned such a device in November 2010 (6%). Hispanic adults, adults younger than age 65, college graduates and those living in households with incomes of at least $75,000 are the most likely to own e-book readers. Parents are also more likely than non-parents to own these devices. While the e-book is becoming more popular, it is still far less popular than other tech devices such as cell phones (owned by 83% of adults), desktop computers (56%), laptop computers (56%), DVRs (52%) and MP3 players (44%). E-book readers, however, are more popular than tablet computers \u2014 a similar device designed for more online interaction \u2014 which have not seen an increase in popularity. In May 2011, 8% of adults reported owning a tablet computer, little changed from the 7% who reported owning the device in November 2010. Read More<\/a><\/p>","protected":false},"excerpt":{"rendered":"

The number of adults who own an e-book reader doubled from November 2010 to May 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