{"id":16238,"date":"2013-05-20T17:51:48","date_gmt":"2013-05-20T22:51:48","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/%year%\/%monthnum%\/%day%\/5-facts-about-tumblr\/"},"modified":"2024-04-14T03:42:16","modified_gmt":"2024-04-14T08:42:16","slug":"5-facts-about-tumblr","status":"publish","type":"short-read","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2013\/05\/20\/5-facts-about-tumblr\/","title":{"rendered":"5 facts about Tumblr"},"content":{"rendered":"<p class=\"wp-block-paragraph\" style=\"text-align: left;\"><em><\/em><\/p>\n\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"https:\/\/assets.pewresearch.org\/wp-content\/uploads\/sites\/12\/2013\/05\/FT_tumblr_640x300.png\" width=\"640\" height=\"300\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Yahoo! today <a href=\"http:\/\/finance.yahoo.com\/news\/yahoo-acquire-tumblr-120000116.html\">confirmed<\/a> that it&#8217;s buying\u00a06-year-old blogging service Tumblr for $1.1 billion in cash. Who uses Tumblr? We consulted the recent\u00a0<a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/Reports\/2013\/Social-media-users.aspx\">report<\/a> on social media demographics from the Pew Research Center&#8217;s Internet &amp; American Life Project to find out:<\/p>\n\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"\" src=\"https:\/\/assets.pewresearch.org\/wp-content\/uploads\/sites\/12\/2013\/05\/Facts_1.png\" width=\"32\" height=\"33\"><\/figure>\n\n<p class=\"wp-block-paragraph\">Only <strong>6%<\/strong> of Internet users surveyed in late 2012 reported using Tumblr, versus two-thirds for Facebook. Three other social networking services (Twitter, Pinterest and Instagram) were clustered together, with between 13% and 16% of users saying they&#8217;d used any of them.<\/p>\n\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"\" src=\"https:\/\/assets.pewresearch.org\/wp-content\/uploads\/sites\/12\/2013\/05\/Facts_2.png\" width=\"32\" height=\"33\"><\/figure>\n\n<p class=\"wp-block-paragraph\">Tumblr is most popular among young adults: <strong>13% of 18- to-29-year-olds<\/strong> said they used the service. But it still ranked last among that age group of the five social media companies we asked about.<!--more--><\/p>\n\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"\" src=\"https:\/\/assets.pewresearch.org\/wp-content\/uploads\/sites\/12\/2013\/05\/Facts_3.png\" width=\"32\" height=\"33\"><\/figure>\n\n<p class=\"wp-block-paragraph\">Unlike other social media platforms, Tumblr users are <strong>equally divided between men and women<\/strong>. Facebook, Instagram and Pinterest all are more popular among women; men are slightly more likely than women to use Twitter.<\/p>\n\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"\" src=\"https:\/\/assets.pewresearch.org\/wp-content\/uploads\/sites\/12\/2013\/05\/Facts_4.png\" width=\"32\" height=\"33\"><\/figure>\n\n<p class=\"wp-block-paragraph\">Tumblr&#8217;s users are clustered at the <strong>low and high ends of the income scale<\/strong>: 8% of people with household incomes above $75,000 report using it, as well as 6% of people with incomes below $30,000.<\/p>\n\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"\" src=\"https:\/\/assets.pewresearch.org\/wp-content\/uploads\/sites\/12\/2013\/05\/Facts_5.png\" width=\"32\" height=\"33\"><\/figure>\n\n<p class=\"wp-block-paragraph\">Like most other social networking services, Tumblr tends to skew toward the <strong>urban and educated<\/strong>. Seven percent of urban Internet users say they use Tumblr, as does the same percentage of online users with college degrees.<\/p>","protected":false},"excerpt":{"rendered":"<p>Yahoo! today confirmed that it&#8217;s buying\u00a06-year-old blogging service Tumblr for $1.1 billion in cash. Who uses Tumblr? We consulted the recent\u00a0report on social media demographics from the Pew Research Center&#8217;s Internet &amp; American Life Project to find out: Only 6% of Internet users surveyed in late 2012 reported using Tumblr, versus two-thirds for Facebook. Three [&hellip;]<\/p>\n","protected":false},"author":145,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sub_headline":null,"sub_title":"","_crdt_document":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"relatedPosts":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"bylines":[{"key":"273d5016-104c-42cb-babe-a926e97d3eb3","termId":842}],"acknowledgements":[],"displayBylines":true,"footnotes":"","prc_watchers":[]},"categories":[29,279,110,307,290,206],"bylines":[842],"collection":[],"datasets":[],"_post_visibility":[],"formats":[467],"_fund_pool":[],"languages":[],"regions-countries":[515],"research-teams":[],"workflow-status":[],"class_list":["post-16238","short-read","type-short-read","status-publish","hentry","category-generations-age","category-online-privacy-security","category-privacy-rights","category-social-media","category-teens-tech","category-teens-youth","bylines-drew-desilver","formats-short-read","regions-countries-united-states"],"label":"Short Read","post_parent":0,"word_count":215,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2013\/05\/20\/5-facts-about-tumblr\/","art_direction":false,"_embeds":[],"watchers":[],"table_of_contents":[],"datacite_doi":"","prc_seo_data":{"title":"5 facts about Tumblr","description":"Yahoo! today confirmed that it's buying\u00a06-year-old blogging service Tumblr for $1.1 billion in cash. 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