{"id":15342,"date":"2013-09-13T12:27:24","date_gmt":"2013-09-13T17:27:24","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/%year%\/%monthnum%\/%day%\/twitter-ipo-follows-years-of-user-growth\/"},"modified":"2024-04-14T03:29:26","modified_gmt":"2024-04-14T08:29:26","slug":"twitter-ipo-follows-years-of-user-growth","status":"publish","type":"short-read","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2013\/09\/13\/twitter-ipo-follows-years-of-user-growth\/","title":{"rendered":"Planned Twitter IPO follows years of user growth"},"content":{"rendered":"
\"FT_Twitter_IPO\"<\/a><\/figure>\n\n

On March 21, 2006, Twitter founder Jack Dorsey (@jack<\/a>) sent\u00a0the first Tweet<\/a>. Since then, Twitter has amassed more than 200 million active users<\/a> who create more than 400 million Tweets each day, according to Twitter.<\/p>\n\n

Now, after seven years of growth, Twitter said yesterday<\/a> that it has submitted preliminary paperwork for an initial public offering, an announcement that recalled another major public offering<\/a> by a top company in the social media realm\u2014that of Facebook, in May 2012.<\/p>\n\n

The Pew Research Center has been studying online adults\u2019 social networking site use since 2005, with its first read on Twitter as a stand-alone platform in November 2010. At that time, 8% of online adults used Twitter. Internet users ages 18-29 were significantly more likely to use Twitter than older adults (14% vs. 6% of internet users ages 50 and older, for example).<\/p>\n\n

Today, the proportion of online adults who use Twitter has more than doubled<\/a> since November 2010, currently standing at 18%. Internet users ages 18-29 are still the most likely age group to use Twitter\u2014a third of online young adults (30%) now do so.\u00a0 Twitter use by online teens has also grown significantly<\/a>, rising from 16% in July 2011 to 24% in September 2012.<\/p>\n\n

The rise of Twitter has paralleled the growth of mobile<\/a>.\u00a0As of May 2013,\u00a091% of American adults have a cell phone, and\u00a034% of American adults own a tablet computer.\u00a0And now, for the first time, more than half (56%) of the American population\u00a0owns a smartphone<\/a>.<\/p>\n\n

The fast growth of mobile advertising<\/a> on social media platforms is one factor that potentially makes companies like Twitter attractive. Twitter usage has been highly correlated with the use of mobile technologies, especially smartphones. A February 2012 survey<\/a> found that one in five smartphone owners were Twitter users, with 13% using the service on a typical day. By contrast, internet users who owned more basic mobile phones at the time were roughly half as likely to use Twitter overall (9%), and just 3% did so on a typical day.<\/p>\n\n

\"FT_Twitter_Use\"<\/a><\/figure>\n\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Twitter’s announcement on Sept. 12 that it planned to go public with an initial public offering follows seven years of growth in the user of the social media 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