{"id":14545,"date":"2014-01-31T16:21:36","date_gmt":"2014-01-31T21:21:36","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/%year%\/%monthnum%\/%day%\/more-than-half-of-americans-look-forward-to-super-bowl-xlviii\/"},"modified":"2024-04-14T03:24:34","modified_gmt":"2024-04-14T08:24:34","slug":"more-than-half-of-americans-look-forward-to-super-bowl-xlviii","status":"publish","type":"short-read","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2014\/01\/31\/more-than-half-of-americans-look-forward-to-super-bowl-xlviii\/","title":{"rendered":"More than half of Americans look forward to Super Bowl XLVIII"},"content":{"rendered":"

Super Bowl fans are heading into New Jersey on Sunday, where the championship game will be played outdoors in a cold-weather city for the first time<\/a>. Whether it\u2019s the TV ads<\/a>, the halftime show or the athletic competition itself, the National Football League plans Sunday to draw a big audience.<\/p>\n\n

A majority (55%) of Americans said they were looking forward to the Super Bowl this year, according to a Pew Research survey from early January<\/a>. That number is similar to the share of Americans looking forward to the upcoming Winter Olympics in Sochi (58%) and greater than the number looking forward to soccer\u2019s World Cup<\/a> tournament in Brazil this summer (22%).<\/p>\n\n

\"FT_GenderSB131\"<\/a><\/figure>\n\n

A significantly greater share of men than women said they were looking forward to the Super Bowl (65% vs. 45%), as well as the World Cup (28% vs. 17%). However, no such gender difference existed between those looking forward to the Winter Olympics (55% of men, 60% of women).<\/p>\n\n

Last year\u2019s Super Bowl drew an average TV audience of 108.7 million viewers to CBS and prompted some 26.1 million tweets, according to Nielsen<\/a>. While there were more viewers in 2012 and 2011, the number of Super Bowl watchers in general has steadily increased since Super Bowl I in 1967.<\/p>","protected":false},"excerpt":{"rendered":"

A majority of Americans were looking forward to this year\u2019s Super Bowl when asked in early January. <\/p>\n","protected":false},"author":205,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sub_headline":null,"sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"relatedPosts":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[]},"categories":[],"bylines":[725],"collection":[],"datasets":[],"_post_visibility":[],"formats":[467],"_fund_pool":[],"languages":[],"regions-countries":[515],"research-teams":[],"workflow-status":[],"class_list":["post-14545","short-read","type-short-read","status-publish","hentry","bylines-george-gao","formats-short-read","regions-countries-united-states"],"label":"Short Read","post_parent":0,"word_count":199,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2014\/01\/31\/more-than-half-of-americans-look-forward-to-super-bowl-xlviii\/","art_direction":false,"_embeds":[],"watchers":[],"table_of_contents":[],"datacite_doi":"","prc_seo_data":{"title":"More than half of Americans look forward to Super Bowl XLVIII","description":"A majority of Americans were looking forward to this year\u2019s Super Bowl when asked in early January. 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