{"id":13373,"date":"2015-08-28T07:00:26","date_gmt":"2015-08-28T12:00:26","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/%year%\/%monthnum%\/%day%\/men-catch-up-with-women-on-overall-social-media-use\/"},"modified":"2024-04-14T03:19:47","modified_gmt":"2024-04-14T08:19:47","slug":"men-catch-up-with-women-on-overall-social-media-use","status":"publish","type":"short-read","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2015\/08\/28\/men-catch-up-with-women-on-overall-social-media-use\/","title":{"rendered":"Men catch up with women on overall social media use"},"content":{"rendered":"
\"Social<\/a><\/figure>\n\n

Historically, women have been more avid users of social media than men \u2013 a finding consistent across several Pew Research Center surveys<\/a>. In fact, in November 2010, the gender gap was as large as 15 percentage points.<\/p>\n\n

More recent data, however, show that these differences are no longer statistically significant. A new Pew Research Center analysis finds that a similar share of men and women say they used social networking sites this year, consistent with what we found in 2014<\/a>. Some 73% of online men use social media, which is on par with the 80% of online women who say they do so.<\/p>\n\n

Although the overall <\/em>percentage of men and women who report using social media is now comparable, there are still some gender differences <\/a>on specific platforms. Pinterest, Facebook and Instagram have a larger female user base, while online discussion forums like Reddit, Digg or Slashdot attract a greater share of male users. Gender differences on Twitter<\/a>, Tumblr<\/a> and LinkedIn are not significant.<\/p>\n\n

Female internet users are roughly three times as likely as their male counterparts to use Pinterest<\/a> (44% vs. 16%). But despite this consistent gap, use by males has increased rapidly since 2012<\/a>, when only 5% of online men said they used this online pinboard. (This growth is perhaps a result of the company\u2019s efforts<\/a> to woo more men to the site.)<\/p>\n\n

\"Women<\/a><\/figure>\n\n

Online women are also more likely than online men to use Facebook<\/a> and Instagram<\/a>. Some 77% of online women are Facebook users, compared with two-thirds of online men. Instagram use follows a similar pattern, with online women being more inclined to use the picture-sharing site than men (31% vs. 24%).<\/p>\n\n

On the other hand, online discussion forums<\/a> are especially popular among men. One-in-five male internet users say they read or comment on sites such as Reddit, Digg or Slashdot, compared with only 11% of online women. A Pew Research survey<\/a> from 2013 that only asked internet users about their Reddit use shows a similar division by gender.<\/p>\n\n

While most of these gender differences tend to be consistent across Pew Research Center surveys, the gender gap for LinkedIn<\/a> has narrowed over time. Today, a roughly equal proportion of internet-using men (26%) and women (25%) use the professional networking site. The share of women who use LinkedIn has steadily increased since 2010, when only 12% of women used the platform.<\/p>","protected":false},"excerpt":{"rendered":"

Some 73% of online men use social media, on par with the 80% of online women who say they do so. But there are still some gender differences on specific platforms.<\/p>\n","protected":false},"author":112,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sub_headline":null,"sub_title":"","_crdt_document":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"relatedPosts":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"bylines":[{"key":"66b6868811bc5be978cc8ca0572d5ff7","termId":940}],"acknowledgements":[],"displayBylines":true,"footnotes":"","prc_watchers":[]},"categories":[255,30,296,307],"bylines":[940],"collection":[],"datasets":[],"_post_visibility":[],"formats":[467],"_fund_pool":[],"languages":[],"regions-countries":[515],"research-teams":[526],"workflow-status":[],"class_list":["post-13373","short-read","type-short-read","status-publish","hentry","category-gender-demographics","category-gender-lgbtq","category-gender-tech","category-social-media","bylines-monica-anderson","formats-short-read","regions-countries-united-states","research-teams-internet"],"label":"Short Read","post_parent":0,"word_count":375,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2015\/08\/28\/men-catch-up-with-women-on-overall-social-media-use\/","art_direction":{"A1":{"id":24572,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2015\/08\/FT_15.08.20_SocMedGender_narrows.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2015\/08\/FT_15.08.20_SocMedGender_narrows.png?w=200&h=317&crop=1","width":200,"height":317,"chartArt":false},"A2":{"id":24572,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2015\/08\/FT_15.08.20_SocMedGender_narrows.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2015\/08\/FT_15.08.20_SocMedGender_narrows.png?w=200&h=151&crop=1","width":200,"height":151,"chartArt":false},"A3":{"id":24572,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2015\/08\/FT_15.08.20_SocMedGender_narrows.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2015\/08\/FT_15.08.20_SocMedGender_narrows.png?w=194&h=110&crop=1","width":194,"height":110,"chartArt":false},"A4":{"id":24572,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2015\/08\/FT_15.08.20_SocMedGender_narrows.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2015\/08\/FT_15.08.20_SocMedGender_narrows.png?w=200&h=151&crop=1","width":200,"height":151,"chartArt":false},"XL":{"id":24572,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2015\/08\/FT_15.08.20_SocMedGender_narrows.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2015\/08\/FT_15.08.20_SocMedGender_narrows.png?w=200&h=405&crop=1","width":200,"height":405,"chartArt":false},"social":{"id":24572,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2015\/08\/FT_15.08.20_SocMedGender_narrows.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2015\/08\/FT_15.08.20_SocMedGender_narrows.png?w=200&h=435&crop=1","width":200,"height":435,"chartArt":false}},"_embeds":[],"watchers":[],"table_of_contents":[],"datacite_doi":"","prc_seo_data":{"title":"Men catch up with women on overall social media use","description":"Some 73% of online men use social media, on par with the 80% of online women who say they do so. 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