{"id":12848,"date":"2016-06-30T07:00:16","date_gmt":"2016-06-30T12:00:16","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/%year%\/%monthnum%\/%day%\/sharing-and-on-demand-services-attract-a-small-but-active-group-of-super-users\/"},"modified":"2024-04-14T03:18:04","modified_gmt":"2024-04-14T08:18:04","slug":"sharing-and-on-demand-services-attract-a-small-but-active-group-of-super-users","status":"publish","type":"short-read","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2016\/06\/30\/sharing-and-on-demand-services-attract-a-small-but-active-group-of-super-users\/","title":{"rendered":"Sharing and on-demand services attract a small but active group of \u2018super users\u2019"},"content":{"rendered":"
\"Few<\/a><\/figure>\n\n

From ride-hailing apps to shopping services, the sharing and on-demand economy has grown in the U.S., yet a relatively small minority of the public is incorporating shared and on-demand services deeply into their day-to-day lives. Still, some Americans are \u201csuper users\u201d: 7% have used six or more services<\/a> (out of a total of 11), according to a Pew Research Center study<\/a>.<\/p>\n\n

Some of the services measured in our survey \u2013 though by no means all \u2013 are relatively new, and their users exhibit common characteristics of early adopters: Nearly six-in-ten are college graduates, and roughly half have an annual household income of $75,000 or more (with one-in-five earning more than $150,000 annually). Just over one-third of these intensive users are ages 18 to 29, and the median age of this group is just 34.\u00a0<\/p>\n\n

There are some respects in which these users depart from the early-adopter stereotype, however. Most notably, they run counter to the common (if highly contested<\/a>) assumption that men are always the first to use new technologies, since our survey found that 62% of these super users are female. That said, even among women this level of engagement is relatively rare: Just 8% of all women and 5% of men use six or more of these services. These intensive users also are no less diverse than other Americans: 64% are white, nearly identical to the share of whites among those who use five or fewer of these services (66%).<\/p>\n\n

\"'Super<\/a><\/figure>\n\n

Unsurprisingly, super users are deeply immersed in digital technology. Just under half (45%) report that they are online \u201cconstantly\u201d; 99% indicate that they use some type of social media site; 95% own a smartphone; and 91% have high-speed broadband service at home. Even so, like other Americans<\/a> this group is largely unfamiliar with some key terms relating to the sharing and on-demand economy. Nearly half (45%) have never heard of the term \u201csharing economy,\u201d and 64% have never heard of the term \u201cgig economy.\u201d<\/p>\n\n

Even as they use technology to connect with gig workers<\/a> who can help them with their day-to-day needs and tasks, these super users engage in a fair amount of sharing on their own. In the year before the survey was conducted, 85% have driven a friend or family member somewhere as a favor; 82% have loaned a book, DVD or household item to someone they know; 60% have helped watch someone\u2019s house while that person was out of town; and 44% have shared their login to a paid website or streaming service. For this group of users, the technological advances of the shared and on-demand economy seem to supplement \u2013 rather than replace \u2013 sharing behaviors in the traditional, informal sense of the word.<\/p>","protected":false},"excerpt":{"rendered":"

The sharing and on-demand economy has grown in the U.S., and some Americans are \u201csuper users\u201d: 7% have used six or more shared and on-demand online 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