{"id":12531,"date":"2016-11-21T13:45:36","date_gmt":"2016-11-21T18:45:36","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/%year%\/%monthnum%\/%day%\/tv-still-the-top-source-for-election-results-but-digital-platforms-rise\/"},"modified":"2024-04-14T03:17:45","modified_gmt":"2024-04-14T08:17:45","slug":"tv-still-the-top-source-for-election-results-but-digital-platforms-rise","status":"publish","type":"short-read","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2016\/11\/21\/tv-still-the-top-source-for-election-results-but-digital-platforms-rise\/","title":{"rendered":"TV still the top source for election results, but digital platforms rise"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A substantial majority of U.S. voters \u2013 84% \u2013 followed along as results trickled in on election night, and television was by far their most common way of tracking returns. Nearly nine-in-ten of those who followed returns (88%) did so on TV, while 48% used online platforms. About one-in-five (21%) used social networks such as Twitter or Facebook, according to a <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/politics\/2016\/11\/21\/low-marks-for-major-players-in-2016-election-including-the-winner\/\">Pew Research Center post-election survey<\/a>.<\/p>\n\n<figure class=\"wp-block-image alignright\"><a class=\"image-box\" href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2016\/11\/21\/tv-still-the-top-source-for-election-results-but-digital-platforms-rise\/ft_16-11-21_electionstv_age\/\" rel=\"attachment wp-att-285196\"><img data-dominant-color=\"ededec\" data-has-transparency=\"false\" style=\"--dominant-color: #ededec;\" loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"342\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/11\/FT_16.11.21_electionsTV_age.png?resize=310,342 310w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" class=\"wp-image-23539 not-transparent\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/11\/FT_16.11.21_electionsTV_age.png\" alt=\"\" data-attachid=\"285196\"><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\">The share of voters who tracked election returns on TV was similar to the share who did so during the last presidential election (92% in 2012, 88% this year). On the other hand, digital sources have gained ground. The share of voters who followed returns online increased by 14 percentage points since 2012 (from 34% to 48%), while the share who tracked results using a social networking site more than doubled (from 8% to 21%).<\/p>\n\n<p class=\"wp-block-paragraph\">Younger adults were especially likely to have turned to online sources on election night. Fully 79% of voters under the age of 35 who followed the election returns did so online \u2013 identical to the share of young adults who followed them on TV. Additionally, 41% of this group followed along on social media. By comparison, just 19% of voters ages 65 and older who followed election returns did so online, and just 7% of these older voters turned to social media.\u00a0<!--more--><\/p>\n\n<figure class=\"wp-block-image alignright\"><a class=\"image-box\" href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2016\/11\/21\/tv-still-the-top-source-for-election-results-but-digital-platforms-rise\/ft_16-11-21_electionstv_dual\/\" rel=\"attachment wp-att-285194\"><img data-dominant-color=\"f0efee\" data-has-transparency=\"false\" style=\"--dominant-color: #f0efee;\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"523\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/11\/FT_16.11.21_electionsTV_dual.png?resize=200,523 200w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" class=\"wp-image-23535 not-transparent\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/11\/FT_16.11.21_electionsTV_dual.png\" alt=\"\" data-attachid=\"285194\"><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\">Although TV remained the most popular source for election news, a growing share of voters opted to supplement their TV viewing by \u201cdual-screening\u201d with online sources: 37% of voters who followed the election returns used both television and the web, up from 27% in 2012. Conversely, the share of voters who followed the election results only on television fell by 14 points (from 65% to 51%). And although relatively few voters who tracked the returns said they did so only on the internet, that share has nearly doubled since 2012: This year, around one-in-ten voters who followed the returns (11%) did so only online.<\/p>\n\n<p class=\"wp-block-paragraph\">Again, these experiences greatly differ by age: 50% of voters under age 50 who followed election returns followed them on TV as well as online, but that share drops to 26% among voters 50 and older. And while 68% of those over 50 who followed returns said they only did so by watching TV, that compares with just 28% of those under 50.<\/p>\n\n<p class=\"wp-block-paragraph\">In addition to surveying voters on the types of platforms they used to watch election results, Pew Research Center also asked with whom voters watched the returns. A majority of voters who kept up with election returns (79%) did so by themselves or with family, while 14% reported they followed along with friends, and 6% watched with both friends and family.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nearly nine-in-ten voters who followed the 2016 returns (88%) did so on TV, while 48% used online platforms; 21% used social networks such as Twitter and Facebook.<\/p>\n","protected":false},"author":112,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sub_headline":"","sub_title":"","_crdt_document":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"relatedPosts":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[]},"categories":[42,52,339,311,326,305,58,274,348],"bylines":[940],"collection":[],"datasets":[],"_post_visibility":[],"formats":[467],"_fund_pool":[],"languages":[],"regions-countries":[515],"research-teams":[526,527,520],"workflow-status":[],"class_list":["post-12531","short-read","type-short-read","status-publish","hentry","category-election-2016","category-election-news-2","category-election-news-1","category-facebook","category-news-media-trends","category-platforms-services","category-politics-media-2","category-politics-online","category-television","bylines-monica-anderson","formats-short-read","regions-countries-united-states","research-teams-internet","research-teams-journalism","research-teams-politics"],"label":"Short Read","post_parent":0,"word_count":411,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2016\/11\/21\/tv-still-the-top-source-for-election-results-but-digital-platforms-rise\/","art_direction":{"A1":{"id":23539,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/11\/FT_16.11.21_electionsTV_age.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/11\/FT_16.11.21_electionsTV_age.png?w=310&h=317&crop=1","width":310,"height":317,"chartArt":false},"A2":{"id":23539,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/11\/FT_16.11.21_electionsTV_age.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/11\/FT_16.11.21_electionsTV_age.png?w=268&h=151&crop=1","width":268,"height":151,"chartArt":false},"A3":{"id":23539,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/11\/FT_16.11.21_electionsTV_age.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/11\/FT_16.11.21_electionsTV_age.png?w=194&h=110&crop=1","width":194,"height":110,"chartArt":false},"A4":{"id":23539,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/11\/FT_16.11.21_electionsTV_age.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/11\/FT_16.11.21_electionsTV_age.png?w=268&h=151&crop=1","width":268,"height":151,"chartArt":false},"XL":{"id":23539,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/11\/FT_16.11.21_electionsTV_age.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/11\/FT_16.11.21_electionsTV_age.png?w=310&h=342&crop=1","width":310,"height":342,"chartArt":false},"social":{"id":23539,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/11\/FT_16.11.21_electionsTV_age.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/11\/FT_16.11.21_electionsTV_age.png?w=310&h=342&crop=1","width":310,"height":342,"chartArt":false}},"_embeds":[],"watchers":[],"table_of_contents":[],"datacite_doi":"","prc_seo_data":{"title":"TV still top source of election results, but digital rises","description":"Nine-in-ten voters who followed the 2016 returns did so on TV, and 48% used online platforms; 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