{"id":11586,"date":"2017-12-12T09:01:33","date_gmt":"2017-12-12T14:01:33","guid":{"rendered":""},"modified":"2025-04-23T23:57:56","modified_gmt":"2025-04-24T03:57:56","slug":"nearly-half-of-americans-use-digital-voice-assistants-mostly-on-their-smartphones","status":"publish","type":"short-read","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2017\/12\/12\/nearly-half-of-americans-use-digital-voice-assistants-mostly-on-their-smartphones\/","title":{"rendered":"Nearly half of Americans use digital voice assistants, mostly on their smartphones"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignright\"><a class=\"image-box\" href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2017\/12\/12\/nearly-half-of-americans-use-digital-voice-assistants-mostly-on-their-smartphones\/ft_17-12-07_voiceasst_users-png\/\" rel=\"attachment wp-att-22266\"><img data-dominant-color=\"e8ebee\" data-has-transparency=\"false\" style=\"--dominant-color: #e8ebee;\" loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"363\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2017\/12\/FT_17.12.07_voiceAsst_users.png?resize=310,363 310w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2017\/12\/FT_17.12.07_voiceAsst_users.png\" alt=\"\" class=\"wp-image-22266 not-transparent\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Voice-controlled digital assistants are being incorporated into a wide range of consumer products, and nearly half of U.S. adults (46%) say they now use these applications to interact with smartphones and other devices, according to a Pew Research Center survey conducted this spring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voice assistants are present on a wide range of devices, but the most common way for Americans to use them is on a smartphone: 42% of U.S. adults use voice assistants in this way. Some 14% of the public has used a voice assistant on a computer or tablet, while 8% say they use them on a stand-alone device such as an Amazon Echo or Google Home.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These applications are relatively popular among those ages 18 to 49: 55% of Americans in this age group say they use voice assistants, compared with 37% of those 50 and older.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-310-wide\"><a class=\"image-box\" href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2017\/12\/12\/nearly-half-of-americans-use-digital-voice-assistants-mostly-on-their-smartphones\/ft_17-12-07_voiceasst_why_adopted-png\/\" rel=\"attachment wp-att-22269\"><img data-dominant-color=\"dbe1e8\" data-has-transparency=\"false\" style=\"--dominant-color: #dbe1e8;\" loading=\"lazy\" decoding=\"async\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2017\/12\/FT_17.12.07_voiceAsst_why_adopted.png?resize=419,502 419w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" height=\"371\" width=\"310\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2017\/12\/FT_17.12.07_voiceAsst_why_adopted.png?w=310\" alt=\"\" class=\"wp-image-22269 not-transparent\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Presented with a number of reasons why they might use voice assistants, 55% of users say \u201ca major reason\u201d they use the assistants is that these applications allow them to interact with their devices without using their hands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smaller shares say that they use voice assistants because they are fun (23% cite this as a \u201cmajor reason\u201d), because speaking to the assistant feels more natural than typing (22%), or because these programs are easier for children to use (14%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voice assistants can also be used as \u201cremote controls\u201d of other connected systems such as car locks and home lighting and heating systems. About a quarter of voice assistant adopters (26%) say they use the assistants to connect remotely to other things.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asked about the performance of the assistants, a majority of users say they accurately respond to their commands most (39%) or some (42%) of the time. Even so, 16% of users say that these assistants accurately respond to their commands \u201cnot very often.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><a class=\"image-box\" href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2017\/12\/12\/nearly-half-of-americans-use-digital-voice-assistants-mostly-on-their-smartphones\/ft_17-12-07_voiceasst_non-users-png\/\" rel=\"attachment wp-att-22263\"><img data-dominant-color=\"e6e7e9\" data-has-transparency=\"false\" style=\"--dominant-color: #e6e7e9;\" loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"383\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2017\/12\/FT_17.12.07_voiceAsst_non-users.png?resize=310,383 310w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2017\/12\/FT_17.12.07_voiceAsst_non-users.png\" alt=\"\" class=\"wp-image-22263 not-transparent\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The survey also asked Americans who say they <em>do not<\/em> use voice assistants about their reasons for not using them. Some 61% of these non-users say they are just not interested in the tool. Around one-quarter of this group say they do not use voice assistants because none of the devices they own have this feature (28%) or because they are concerned about privacy (27%). And a slightly smaller share (18%) reports that voice assistants are too complicated to use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Note: Full methodology and topline are available&nbsp;<a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/2017\/12\/voice-assistants-TOPLINE-and-METHODOLOGY-FINAL-COPY-EDITED.pdf\">here<\/a> (PDF).<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voice-controlled digital assistants are being incorporated into a wide range of consumer products, and many U.S. adults say they now use these applications.<\/p>\n","protected":false},"author":67,"featured_media":22272,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sub_headline":"","sub_title":"","_crdt_document":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"relatedPosts":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"bylines":[{"key":"_ta9eiidwz","termId":625}],"acknowledgements":[],"displayBylines":true,"footnotes":"","prc_watchers":[]},"categories":[314,308,313],"bylines":[625],"collection":[],"datasets":[],"_post_visibility":[],"formats":[467],"_fund_pool":[],"languages":[],"regions-countries":[515],"research-teams":[526],"workflow-status":[],"class_list":["post-11586","short-read","type-short-read","status-publish","has-post-thumbnail","hentry","category-apps","category-mobile","category-smartphones","bylines-kenneth-olmstead","formats-short-read","regions-countries-united-states","research-teams-internet"],"label":"Short 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