{"id":11014,"date":"2018-11-21T07:00:09","date_gmt":"2018-11-21T12:00:09","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/%year%\/%monthnum%\/%day%\/when-it-comes-to-food-ingredients-health-oriented-eaters-have-a-list-they-avoid\/"},"modified":"2024-04-14T03:14:55","modified_gmt":"2024-04-14T08:14:55","slug":"when-it-comes-to-food-ingredients-health-oriented-eaters-have-a-list-they-avoid","status":"publish","type":"short-read","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2018\/11\/21\/when-it-comes-to-food-ingredients-health-oriented-eaters-have-a-list-they-avoid\/","title":{"rendered":"When it comes to food ingredients, health-oriented eaters have a list they avoid"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The United States is a nation divided when it comes to food. About half of U.S. adults (49%) are \u201chealth-oriented eaters\u201d who say that they choose foods all or more than half the time because they are healthy and nutritious. The other half (51%) are less focused on healthy foods, saying they select foods because of their health and nutritional value about half the time or less, according to a <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2018\/11\/19\/public-perspectives-on-food-risks\/#most-americans-say-they-watch-their-intake-of-at-least-one-of-10-food-ingredients\">recent Pew Research Center survey<\/a>.<\/p>\n\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-308778 alignright\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/2018\/11\/FT_18.11.20_HealthyFoods_more-likely-to-opt-out-ingredients.png?w=310\" alt=\"Health-oriented eaters are more likely to opt out of these food ingredients\" width=\"310\" height=\"542\"><\/figure>\n\n<p class=\"wp-block-paragraph\">Americans\u2019 food preferences are especially evident in what they <em>don\u2019t<\/em> eat. When asked how frequently they limit consumption of foods (based on a list of 10 items), those who choose foods because they are healthy and nutritious ruled out, on average, 3.5 ingredients. By contrast, people less health-oriented in their eating restrict an average of only 1.8 of these ingredients from their diets.<\/p>\n\n<p class=\"wp-block-paragraph\">About half of health-conscious eaters say they limit their intake of artificial sweeteners (53%), compared with 36% of the less health-oriented. Similarly, health-oriented eaters are more likely than their less health-conscious counterparts to limit consumption of sugar (51% vs. 26%), artificial preservatives (47% vs. 20%) and a host of other ingredients that includes artificial coloring, dairy and gluten.<\/p>\n\n<p class=\"wp-block-paragraph\"><!--more--><\/p>\n\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-308777 alignright\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/2018\/11\/FT_18.11.20_HealthyFoods_fill-plate-with-organics.png?w=309\" alt=\"Health-oriented eaters fill their plate with more organics\" width=\"309\" height=\"357\"><\/figure>\n\n<p class=\"wp-block-paragraph\">Health-oriented eaters also report eating larger shares of organic foods, which by design <a href=\"https:\/\/www.usda.gov\/media\/blog\/2012\/03\/22\/organic-101-what-usda-organic-label-means\">exclude certain food ingredients<\/a>, including artificial preservatives, flavors and colors, as well as genetically modified ingredients. A slight majority (56%) of health-oriented eaters say most or some of what they eat is organic, compared with 22% of those who are less health-oriented.<\/p>\n\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-308776 alignright\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/2018\/11\/FT_18.11.20_HealthyFoods_baby-boomers-more-inclined.png?w=310\" alt=\"Baby Boomers are more inclined to choose healthy and nutritious food\" width=\"310\" height=\"359\"><\/figure>\n\n<p class=\"wp-block-paragraph\">Who comprises the ranks of these health-oriented eaters? They are more likely to be <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2018\/03\/01\/defining-generations-where-millennials-end-and-post-millennials-begin\/\">Baby Boomers than Millennials<\/a>. Some 56% of those in the Baby Boomer or older generations say they pick foods because they are healthy and nutritious at least more than half of the time, compared with 43% of Millennials.<\/p>\n\n<p class=\"wp-block-paragraph\">Americans with higher family incomes also stand out as more likely to make health-oriented food choices. Among those whose family income is $100,000 or higher, 58% say they choose foods based on health and nutrition more than half of the time or always, compared with 45% of those with incomes less than $30,000. And larger shares of women than men are health-oriented eaters (52% vs. 45%).<\/p>","protected":false},"excerpt":{"rendered":"<p>The United States is a nation divided when it comes to food, and Americans\u2019 food preferences are especially evident in what they don\u2019t eat. 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