{"id":311774,"date":"2023-07-27T12:00:30","date_gmt":"2023-07-27T17:00:30","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/?prc_email_campaign=the-briefing-twitter-rebrands-to-x-ais-impact-on-the-news-media"},"modified":"2026-06-08T14:31:52","modified_gmt":"2026-06-08T18:31:52","slug":"the-briefing-twitter-rebrands-to-x-ais-impact-on-the-news-media","status":"publish","type":"prc_email_campaign","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/newsletter\/the-briefing\/the-briefing-twitter-rebrands-to-x-ais-impact-on-the-news-media\/","title":{"rendered":"The Briefing: Twitter rebrands to X, AI&#8217;s impact on the news media"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-640-wide is-resized\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/prc-logo\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/2023\/04\/prc-logo.png?w=640\" alt=\"\" class=\"wp-image-429038\" width=\"348\" height=\"52\"\/><\/a><\/figure>\n\n<hr class=\"wp-block-separator has-text-color has-gray-light-color has-alpha-channel-opacity has-gray-light-background-color has-background\"\/>\n<div class=\"wp-block-post-date\"><time datetime=\"2023-07-27T12:00:30-04:00\">July 27, 2023<\/time><\/div>\n<h1 class=\"wp-block-heading newsletter-title has-serif-font-family\" id=\"the-briefing\">The Briefing<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2600\ufe0f Happy Thursday!<\/strong>&nbsp;<em>The Briefing updates you on what\u2019s happened and what\u2019s coming in the news and information world \u2013 and what our data tells us about it. Not a subscriber yet? <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/sign-up-for-the-briefing\/\" data-type=\"URL\" data-id=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/sign-up-for-the-briefing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sign up here!<\/strong><\/a><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>In today&#8217;s email:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-style:normal;font-weight:700\">\n<li style=\"font-style:normal;font-weight:400\"><strong>Top story:<\/strong> Elon Musk announces rebrand of Twitter as X<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\"><strong>Under the radar:<\/strong> Investigative news outlet Reveal lays off all but one Black editorial employee<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\"><strong>Looking ahead:<\/strong> AI&#8217;s impact on the journalism industry<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:500\"><strong>Chart of the week:<\/strong> How U.S. journalists view diversity at their outlets<\/li>\n<\/ul>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" id=\"top-story\">\ud83d\udd25&nbsp;<strong>Top story<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Elon Musk is <a href=\"https:\/\/www.washingtonpost.com\/technology\/2023\/07\/23\/musk-twitter-logo-x\/\" target=\"_blank\" rel=\"noreferrer noopener\">rebranding Twitter as X<\/a>.<\/strong> Musk has said he hopes to turn the platform into an &#8220;everything app&#8221; that would include social networking as well as banking and shopping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recent Center analyses show that since Musk has taken over the platform, users have changed how often they tweet and many have reported taking breaks from the site. Read more about <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2023\/07\/26\/8-facts-about-americans-and-twitter-as-it-rebrands-to-x\/\" target=\"_blank\" rel=\"noreferrer noopener\">how Americans use Twitter as it rebrands to X<\/a>.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" id=\"under-the-radar\">\ud83d\udd75\ufe0f&nbsp;<strong>Under the radar<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Investigative news outlet Reveal <\/strong><a href=\"https:\/\/objectivejournalism.org\/2023\/07\/after-pledging-accountability-reveal-laid-off-all-black-unionized-staff\/\" target=\"_blank\" rel=\"noreferrer noopener\">lays off all but one Black editorial employee<\/a><\/li>\n\n\n\n<li>How some journalists <a href=\"https:\/\/www.cjr.org\/podcast\/police-radio-scanner-journalism.php\" target=\"_blank\" rel=\"noreferrer noopener\">monitor and use police scanners<\/a><\/li>\n\n\n\n<li><strong>Google Search<\/strong> is <a href=\"https:\/\/techcrunch.com\/2023\/07\/25\/google-making-easier-find-search-results-womens-sports\/\" target=\"_blank\" rel=\"noreferrer noopener\">making it easier to find information<\/a> on women\u2019s sports<\/li>\n\n\n\n<li>How a <strong>local Oklahoma newspaper<\/strong> <a href=\"https:\/\/www.newyorker.com\/magazine\/2023\/07\/31\/a-small-town-paper-lands-a-very-big-story\" target=\"_blank\" rel=\"noreferrer noopener\">exposed a county sheriff&#8217;s office<\/a><\/li>\n\n\n\n<li>A look at some of the <a href=\"https:\/\/restofworld.org\/2023\/internet-cafes\/\" target=\"_blank\" rel=\"noreferrer noopener\">world\u2019s last internet cafes<\/a><\/li>\n\n\n\n<li><strong>Hyperlocal news website<\/strong> in Vermont <a href=\"https:\/\/vtdigger.org\/2023\/07\/23\/front-porch-forum-launches-regional-disaster-response-boards\/\" target=\"_blank\" rel=\"noreferrer noopener\">launches disaster response boards<\/a> <\/li>\n<\/ul>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" id=\"looking-ahead\">\ud83d\udcc5&nbsp;<strong>Looking ahead<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This week, we look at AI&#8217;s impact on journalists and its potential future in the industry. Google announced that it is <a href=\"https:\/\/www.reuters.com\/technology\/google-explores-ai-tools-journalists-talks-with-publishers-spokesperson-2023-07-20\/\" target=\"_blank\" rel=\"noreferrer noopener\">exploring an AI tool<\/a> that would assist journalists in writing articles and has begun marketing the tools to various media outlets including The Washington Post, The Wall Street Journal and The New York Times, among others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outlets have <a href=\"https:\/\/www.axios.com\/2023\/04\/13\/insiders-newsroom-will-start-experimenting-with-ai\" target=\"_blank\" rel=\"noreferrer noopener\">already started experimenting with AI<\/a> in article writing and production \u2013 and have been subsequently <a href=\"https:\/\/www.msnbc.com\/opinion\/msnbc-opinion\/ai-articles-disinformation-future-g-o-media-rcna95944\" target=\"_blank\" rel=\"noreferrer noopener\">met with criticism<\/a>. Meanwhile, other newsrooms and media organizations have taken action to <a href=\"https:\/\/www.cnbc.com\/2023\/06\/06\/news-organizations-ai-disinformation.html\" target=\"_blank\" rel=\"noreferrer noopener\">try to control<\/a> how AI models use their content.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" id=\"chart-of-the-week\">\ud83d\udcca&nbsp;<strong>Chart of the week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Multiple stories this week address issues of diversity, equity and inclusion, and our chart looks at <strong>how U.S. journalists feel about their outlet&#8217;s approach to diversity and inclusion.<\/strong> While many journalists say issues of diversity and inclusion are a priority at their organization, roughly a third (32%) say their organization has enough racial and ethnic diversity. You can read more about <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2022\/06\/14\/journalists-give-industry-mixed-reviews-on-newsroom-diversity-lowest-marks-in-racial-and-ethnic-diversity\/\" target=\"_blank\" rel=\"noreferrer noopener\">journalists&#8217; views on diversity in their workplace here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-640-wide is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/wp-content\/uploads\/sites\/8\/2022\/06\/PJ_2022.06.14_journalist-survey_0-09.png?w=620\" alt=\"A chart showing that two-thirds of journalists say their news outlet has enough gender diversity; about a third say this for race, ethnicity. And fewer than half say their outlet makes diversity a top priority.\" width=\"352\" height=\"488\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-color has-alpha-channel-opacity has-gray-background-color has-background\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\ud83d\udc4b That&#8217;s all for this week.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Briefing is edited by Katerina Eva Matsa, Michael Lipka and Mark Jurkowitz, copy edited by David Kent and compiled by Pew Research Center staff, including Naomi Forman-Katz, Jacob Liedke, Sarah Naseer, Christopher St. Aubin and Emily Tomasik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Do you like this newsletter? Email us at&nbsp;<a rel=\"noreferrer noopener\" href=\"mailto:journalism@pewresearch.org\" target=\"_blank\">journalism@pewresearch.org<\/a> or fill out this <a href=\"https:\/\/us1.list-manage.com\/survey?u=434f5d1199912232d416897e4&amp;id=449f3c3d35&amp;attribution=false\" data-type=\"URL\" data-id=\"https:\/\/us1.list-manage.com\/survey?u=434f5d1199912232d416897e4&amp;id=449f3c3d35&amp;attribution=false\">two-question survey<\/a> to tell us what you think<\/em>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-light-color has-alpha-channel-opacity has-gray-light-background-color has-background\"\/>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-link-color-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\"><a href=\"{{ update_preferences }}\">Update preferences<\/a><i class=\"ngl-tag-spacer\" id=\"ngl-tag-spacer-1686790570706\">&nbsp;<\/i><\/p>\n\n\n\n<p class=\"has-link-color-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\"><a href=\"http:\/\/{{ blog_post }}\">View in browser<\/a><i class=\"ngl-tag-spacer\" id=\"ngl-tag-spacer-1686790603758\">&nbsp;<\/i><\/p>\n\n\n\n<p class=\"has-link-color-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\"><a href=\"{{ unsubscribe_link }}\">Unsubscribe<\/a><i class=\"ngl-tag-spacer\" id=\"ngl-tag-spacer-1686790596623\">&nbsp;<\/i><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-link-color-color has-text-color wp-block-paragraph\"><a href=\"https:\/\/facebook.com\/pewresearch\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a><\/p>\n\n\n\n<p class=\"has-link-color-color has-text-color wp-block-paragraph\"><a href=\"https:\/\/twitter.com\/pewresearch\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/p>\n\n\n\n<p class=\"has-link-color-color has-text-color wp-block-paragraph\"><a href=\"https:\/\/instagram.com\/pewresearch\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/p>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\">Pew Research Center is a nonpartisan fact tank. As a neutral source of data and analysis, Pew Research Center does not take policy positions.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a9 2023 Pew Research Center<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Briefing is your weekly update on the world of news and information<\/p>\n","protected":false},"featured_media":5672,"template":"","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"wpai_generated_summary":"","prc_watchers":[],"footnotes":"","prc_email_subject":"The Briefing: Twitter rebrands to X, AI's impact on the news media","prc_email_preview_text":"The Briefing is your weekly update on the world of news and 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