{"id":96545,"date":"2006-07-05T00:00:00","date_gmt":"2006-07-05T05:00:00","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2006\/07\/05\/coralling-video-content\/"},"modified":"2024-04-14T04:17:58","modified_gmt":"2024-04-14T09:17:58","slug":"coralling-video-content","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2006\/07\/05\/coralling-video-content\/","title":{"rendered":"Coralling Video Content"},"content":{"rendered":"

So, you\u2019ve decided you\u2019re going to jump on to the Web 2.0 bandwagon and start a company that builds its business model around user-generated video content — good. <\/p>\n\n

You\u2019ve got a sleek interface, you’ve secured financial backing, and you\u2019ve managed to create a viral buzz of activity around your beta version — even better. <\/p>\n\n

But now that you have a community of users uploading and sharing their homespun video creations with the world, how do you ensure that you\u2019ll continue to attract fresh and compelling content that will keep your viewers coming back for more years from now? <\/p>\n\n

The good news is that you\u2019ve made a safe bet that internet users are increasingly comfortable with posting content online. The Pew Internet Project recently reported <\/a>that 35% of adult internet users, about 48 million people, have posted some kind of content online\u2014whether it\u2019s contributing to a blog, a personal website, sharing artwork, photos, stories or video. <\/p>\n\n

But sharing photos on Flickr and posting daily updates to a blog are altogether different animals when compared with the time it takes to write, direct and edit a short video that millions of people will actually want<\/i> to watch. Fortunately, much of the popular content on video sites has proved to be neither scripted nor edited; many of the clips are simply captured from everyday life (a cat attacking your laptop screen<\/a>) or snapped up from television and re-circulated (like SNL\u2019s infamous “Lazy Sunday”<\/a> video). <\/p>\n\n

Still, you want your site to be more than just a searchable version of America\u2019s Funniest Home Videos<\/i> or a glaring haven for possible copyright violations. You want to be responsible for launching the next Martin Scorsese. You want to be every user\u2019s first destination for new content, making traditional broadcast viewing an afterthought. <\/p>\n\n

Two recent developments in the online video world offer novel solutions to those trying to corral daily herds of quality content through the gates of video sharing sites. First, for those who are actively trying to build their content offerings, there\u2019s the profit-sharing model popularized by sites like Revver<\/a> (and now emulated by others), that motivates both novice and professional videomakers alike to contribute content. Users post ad-supported videos which then generate revenue that\u2019s split 50\/50 between the poster and the site. <\/p>\n\n

And for the YouTubes of the world, who have already proven the capability to draw massive audiences, there\u2019s the corporate partnership model (see last week\u2019s announcement <\/a>of a partnership between YouTube and NBC Universal to provide select network content for free ), that will ensure both a steady stream of high-quality content and a steady stream of viewers to the site. <\/p>\n\n

Either way, both give us reason to think that there will never be a shortage of people willing to do things like this<\/a> for the camera — as long as there are people willing to watch.<\/p>","protected":false},"excerpt":{"rendered":"

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