{"id":96493,"date":"2006-11-10T00:00:00","date_gmt":"2006-11-10T05:00:00","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2006\/11\/10\/participation-2-0\/"},"modified":"2024-04-14T04:18:00","modified_gmt":"2024-04-14T09:18:00","slug":"participation-2-0","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2006\/11\/10\/participation-2-0\/","title":{"rendered":"Participation 2.0"},"content":{"rendered":"

While the term, “Web 2.0,” has been used to describe a wide array of applications and businesses that are often fueled by user-generated content and designed with many-to-many communication in mind, there’s one universal, operative word that sums up the essence of 2.0-ness: participatory. <\/p>\n\n

But it’s not simply the case that all of this participating happens online in a virtual vacuum, where content is shared, accumulated, and archived without consequence. Participating online can also motivate users to participate offline. <\/p>\n\n

As we’ve seen during this mid-term election season, videos posted to YouTube can and do affect public opinion–however fleeting that effect might be. And those involved in get-out-the-vote campaigns who aimed to increase young voter turnout this week through creative do-it-yourself PSAs like these<\/a> now have some evidence<\/a> that their efforts may have paid off. <\/p>\n\n

Yet, according to a recent poll<\/a> by Young Voter Strategies, it’s still good old-fashioned word-of-mouth and on-the-street campaigning that seem to drive young voters to the polls more than anything else. <\/p>\n\n

So now, the question at hand for the next election: How do we interpret the impact when door-to-door campaigners use Web-enabled PDAs to show voters videos posted on YouTube?<\/p>","protected":false},"excerpt":{"rendered":"

As we’ve seen during this election season, participating online can also motivate users to participate 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