{"id":96279,"date":"2008-04-15T00:00:00","date_gmt":"2008-04-15T05:00:00","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2008\/04\/15\/health-care-consumerism\/"},"modified":"2024-04-14T04:17:53","modified_gmt":"2024-04-14T09:17:53","slug":"health-care-consumerism","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2008\/04\/15\/health-care-consumerism\/","title":{"rendered":"Health Care Consumerism"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The <a href=\"http:\/\/www.deloitte.com\/dtt\/section_node\/0,1042,sid%253D80772,00.html\">Deloitte Center for Health Solutions<\/a> released a very interesting <a href=\"http:\/\/www.deloitte.com\/dtt\/article\/0%2C1002%2Ccid%25253D192717%2C00.html\">report <\/a> on &#8220;Health Care Consumerism&#8221; which looks at five &#8220;zones&#8221; of activity: traditional health services, self-directed care, alternative and non-conventional health services, financing, and information seeking.<\/p>\n\n<p class=\"wp-block-paragraph\">I recommend checking out their report for a few reasons:<\/p>\n\n<p class=\"wp-block-paragraph\">1) Many of their findings ring true to me. For example:<\/p>\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\"><p>Myth: Consumers trust their doctor to make decisions for them.\nReality: The majority of consumers want to share decision-making with their doctor; only 20% are content to let their doctor control those decisions unilaterally.<\/p><\/blockquote>\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\"><p>Myth: Consumers are afraid to use the Internet for clinical transactions in health care, fearing loss of privacy and security.\nReality: Consumers are comfortable using the Internet to exchange clinical information with their doctor, especially if it results in better coordination of care and improved service. (They believe their doctors should make greater use of the Internet to provide access to medical records, test results and other types of information.<\/p><\/blockquote>\n\n<p class=\"wp-block-paragraph\">2) Deloitte Consulting is a big player in this field and they are (or should be) tuned in to discussions about participatory medicine.<\/p>\n\n<p class=\"wp-block-paragraph\">3) We should get used to seeing online surveys cited widely, despite their <a href=\"http:\/\/blogs.wsj.com\/numbersguy\/pollsters-debate-the-internet-314\/?mod=WSJBlog\">drawbacks<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">I&#8217;m going to spend some time comparing their health consumer <a href=\"http:\/\/www.deloitte.com\/dtt\/article\/0%2C1002%2Ccid%25253D192722%2C00.html\">typology <\/a>(24% of consumers are &#8220;Sick &amp; Savvy&#8221; and 8% are &#8220;Online &amp; Onboard&#8221;) with the Pew Internet Project&#8217;s communications technology <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/PPF\/r\/213\/report_display.asp\">typology<\/a>. I wish they had a <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/quiz\/quiz.asp\">quiz <\/a>so we could all identify where we fit!<\/p>\n\n<p class=\"wp-block-paragraph\">Comments are welcome at <a href=\"http:\/\/www.e-patients.net\/archives\/2008\/04\/health_care_con.html\">e-patients.net<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Deloitte has created a new health consumer typology that is worth checking out, despite their reliance on an online-only 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