{"id":96119,"date":"2008-07-02T00:00:00","date_gmt":"2008-07-02T05:00:00","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2008\/07\/02\/home-broadband-2008\/"},"modified":"2024-04-14T04:18:41","modified_gmt":"2024-04-14T09:18:41","slug":"home-broadband-2008","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2008\/07\/02\/home-broadband-2008\/","title":{"rendered":"Home Broadband 2008"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Home broadband adoption increased from 47% from March 2007 to 55% in April 2008.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Some 55% of adult Americans now have broadband internet connections at home, up from 47% who had high-speed access at home last year at this time. From the March 2006 to March 2007 timeframe, home broadband adoption grew from 42% of Americans to 47%.<\/p>\n\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"Trends in home internet access: Broadband vs Dial-up\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/E23CEA2DE0C94EA8BE1F7D40293E2C1A.jpg\" width=\"530\" height=\"333\"><\/figure>\n\n<p class=\"wp-block-paragraph\">The rate from March 2007 to April 2008 was 17%; this compares to the 12% growth rate from March 2006 to March 2007. It is also worth noting that the April 2008 number for broadband adoption at home is little changed from the 54% figure from the Pew Internet Project\u2019s December 2007 survey. With growth in broadband at home, now just 10% of Americans have dial-up internet connections at home.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Growth in broadband adoption was flat among the poor and African Americans. <\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>25% of low-income Americans \u2013 those whose household incomes are $20,000 annually or less \u2013 reported having broadband at home in April 2008. This compares to the 28% figure reported in March 2007 among those living in households whose annual incomes are $20,000 or less.<\/li>\n<li>African Americans showed slow growth as well, with 43% saying they had broadband at home in April 2008 versus 40% who said this in March 2007.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Broadband growth was strong among older and lower-middle income Americans, as well as rural Americans.<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Among older Americans \u2013 those age 50 and over \u2013 the growth rate in home broadband adoption from 2007 to 2008 was 26%. Half of Americans between the ages of 50 and 64 have broadband at home. Some 19% of those 65 and older had home broadband access as of April 2008.<\/li>\n<li>Americans with household incomes between $20,000 and $40,000 annually saw broadband penetration grow by 24% from 2007 to 2008. Some 45% of those in that income range reported having broadband at home in April 2008.<\/li>\n<li>38% of those living in rural American now have broadband at home, compared with 31% who said this in 2007, or a growth rate of 23% from 2007 to 2008. By comparison,\u00a057% of urban residents have high-speed connections at home now and 60% of suburban residents have such connections.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Nearly one-third of home broadband users have a premium broadband service that gives them a faster connection to the internet.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">When asked whether they subscribe to a premium service that gives them a faster broadband connection or have basic service, here is what home broadband users say:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>54% of home high-speed users have basic broadband service.<\/li>\n<li>29% of say they have a premium service that offers faster speed.<\/li>\n<li>16% responded\u00a0that they do not know.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Monthly broadband bills are 4% lower in May 2008 than at the end of 2005, but monthly dial-up bills have risen.<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Broadband users reported an average monthly bill of $34.50 in April 2008, down from $36 in December 2005.<\/li>\n<li>The 4% decline is half the decline reported over the February 2004 to December 2005 time interval.<\/li>\n<li>Dial-up users reported monthly bills of $19.70, up 9% from the $18 figure from December 2005.<\/li>\n<li>The reported average cost of digital subscriber line (DSL) service ($31.50) continues to be less than cable modem service ($37.50). However, the $6 difference in April 2008 is smaller than the $9 difference in December 2005.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Non-broadband users cite a number of reasons for not using the service \u2013 including availability, price, and lack of interest.<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>62% of dial-up users say they are not interested in giving up their current connection for broadband.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">When asked specifically what it would take them to get them to switch to broadband:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>35% of dial-up users say that the price of broadband service would have to fall.<\/li>\n<li>19% of dial-up users said nothing would convince them to get broadband.<\/li>\n<li>10% of dial-up users \u2013 and 15% of dial-up users in rural America \u2013 say that broadband service would have to become available where they.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Attitudes about the relevance of information technology also shape the broadband decision for dial-up users, separate and apart from issues such as the price of service. Dial-up users are about half as likely as broadband users to say that information technology helps their personal productivity.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>When asked if they think electronic devices make them more productive, 35% of broadband users strongly agreed that it did compared with 19% of dial-up users.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Non-internet users represent a large pool of potential broadband users, but many are just not interested in getting online. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Roughly one-quarter (27%) of adult Americans are not internet users, and they tend to be older (the median age is 61) and have lower-incomes than online users (non-internet users are more than twice as likely as users to live in low-income households). Some 18% of non-internet users have used the internet in the past, but just 10% of non-internet users say they would be interested in joining the ranks of online users.<\/p>\n\n<p class=\"wp-block-paragraph\">When asked why they don\u2019t use the internet:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>33% of non-users say they are not interested.<\/li>\n<li>12% say they don\u2019t have access.<\/li>\n<li>9% say it is too difficult or frustrating.<\/li>\n<li>7% say it is too expensive.<\/li>\n<li>7% say it is a waste of time.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>One-third (34%) of all internet users have connected to the internet using a WiFi connection at someplace other than home or work.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Some 34% of internet users have gone online via a wireless connection away from their home or office. This group of \u201con the go\u201d WiFi users overwhelmingly have broadband at home; some 95% of those who have gone online this way have a high-speed internet connection at home.<\/p>\n\n<p class=\"wp-block-paragraph\">Among internet users who have gone online \u201con the go\u201d from some place other than home or work:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>58% say they use WiFi at public places such as airports, coffee shops, or restaurants.<\/li>\n<li>64% say they generally use free WiFi connections when they connect on the go,<\/li>\n<li>32% say their on the go Wifi access is a mix of paid and free access.<\/li>\n<li>4% mostly use paid services.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>As broadband access becomes differentiated \u2013 by either premium service or WiFi access on the go \u2013 so does user behavior.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The 34% of online users who have taken advantage of \u201con the go\u201d access and the 29% broadband subscribers who subscribe to faster premium services are more active online than typical broadband users. When looking across a range of 14 different online activities:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Premium broadband users do an average 19% more online tasks on the typical day than the average broadband user.<\/li>\n<li>\u201cOn the go\u201d internet users do an average of 26% more online tasks on a typical day than the average broadband user.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">It is not too surprising that additional on-ramps to the internet are associated with heavier use. Nonetheless, particularly with respect to \u201con the go,\u201d the results show that a WiFi-enabled laptop has added \u201calways connected\u201d wireless access to the \u201calways on\u201d broadband connection.<\/p>\n\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"Summary of findings at a glance\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/8ADE89D5B4DD42D58CD0E3791E816428.jpg\" width=\"530\" height=\"362\"><\/figure>","protected":false},"excerpt":{"rendered":"<p>Some 55% of all adult Americans now have a high-speed internet connection  at home. The percentage of Americans with broadband at home has grown from 47% in early 2007.<\/p>\n","protected":false},"author":294,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"relatedPosts":[],"reportMaterials":[],"multiSectionReport":[{"key":"_migrate_0","postId":96124},{"key":"_migrate_1","postId":96129},{"key":"_migrate_2","postId":96133},{"key":"_migrate_3","postId":96138},{"key":"_migrate_4","postId":96142}],"package_parts__enabled":false,"package_parts":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[],"jetpack_post_was_ever_published":false},"categories":[29,272,306,305,271],"tags":[2255,2253],"bylines":[883],"collection":[],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[458],"_fund_pool":[],"languages":[],"regions-countries":[],"research-teams":[526],"workflow-status":[],"class_list":["post-96119","post","type-post","status-publish","format-standard","hentry","category-generations-age","category-digital-divide","category-internet-connectivity","category-platforms-services","category-technology-adoption","tag-digital-divide","tag-new-media-ecology","bylines-john-b-horrigan","formats-report","research-teams-internet"],"label":false,"post_parent":0,"word_count":1031,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2008\/07\/02\/home-broadband-2008\/","art_direction":false,"_embeds":[],"watchers":[],"table_of_contents":[{"id":96119,"title":"Home 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