{"id":96097,"date":"2009-02-24T00:00:00","date_gmt":"2009-02-24T05:00:00","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2009\/02\/24\/medpedias-potential\/"},"modified":"2024-04-14T04:17:51","modified_gmt":"2024-04-14T09:17:51","slug":"medpedias-potential","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2009\/02\/24\/medpedias-potential\/","title":{"rendered":"Medpedia\u2019s Potential"},"content":{"rendered":"<p class=\"wp-block-paragraph\"> <a href=\"http:\/\/www.medpedia.com\/\">Medpedia<\/a> launched this week, prompting questions from many corners about how it fits in to the current realities of the health care world (see: <a href=\"http:\/\/e-patients.net\/archives\/2009\/02\/medpedia-who-gets-to-say-what-info-is-reliable.html\">e-patients.net<\/a>; <a href=\"http:\/\/www.the-scientist.com\/community\/posts\/list\/134.page\">TheScientist.com<\/a>; <a href=\"http:\/\/arstechnica.com\/web\/news\/2009\/02\/hands-on-medpedia-delivers-esteemed-pleasant-medical-wiki.ars\">Ars Technica<\/a>; and <a href=\"https:\/\/twitter.com\/search?q=%23medpedia\">Twitter<\/a>.) <\/p>\n\n<p class=\"wp-block-paragraph\">I see almost everything through a data lens, so let me try to use what I know to benchmark Medpedia&#8217;s potential: <\/p>\n\n<p class=\"wp-block-paragraph\">74% of US adults are online; 75% look for health info online; 47% use Wikipedia (see our <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/trends.asp\">latest trends charts<\/a>). <\/p>\n\n<p class=\"wp-block-paragraph\">Most people looking for health info online start at a search engine (Pew Internet: <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/PPF\/r\/190\/report_display.asp\">Online Health Search 2006<\/a>). <\/p>\n\n<p class=\"wp-block-paragraph\">Comscore Media Metrix continues to show that Wikimedia, Everyday Health, and WebMD <a href=\"http:\/\/www.comscore.com\/press\/release.asp?press=2730\">garner huge traffic<\/a>. <\/p>\n\n<p class=\"wp-block-paragraph\">Medpedia needs to either break into search engine results OR internet users need a reason to change their habits (ie, so far most <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/PPF\/r\/190\/report_display.asp\">haven&#8217;t been burned<\/a> by erroneous info and they haven&#8217;t been convinced by any pro-MD marketing campaign to make a switch from the <a href=\"http:\/\/e-patients.net\/archives\/2007\/07\/good-enough-technology.html\">&#8220;good enough&#8221;<\/a> solutions). <\/p>\n\n<p class=\"wp-block-paragraph\">However, Pew Internet consistently finds (as does the <a href=\"http:\/\/hints.cancer.gov\/\">National Cancer Institute<\/a>, and the <a href=\"http:\/\/e-patients.net\/archives\/2008\/08\/health-system-change-collaborative-researchers.html\">Center for Studying Health System Change<\/a>) that when facing a serious health question, most adults <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/PPF\/r\/231\/report_display.asp\">turn to a health professional first<\/a>. So there is still an opening for a MD-vetted information service. <\/p>\n\n<p class=\"wp-block-paragraph\">The stakes are high for everyone \u2014 I hope this data helps to show that.<\/p>","protected":false},"excerpt":{"rendered":"<p>Medpedia launched this week, prompting questions from many corners about how it fits in to the current realities of the health care 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