![\"Weighted](\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/2CB67873FB0F45299B3D7B20A5F3E123.png\")
<\/figure>\n<\/p>\n\nAdult apps users are hooked on games <\/b> <\/p>\n\n
As indicated by the Pew Internet survey data, apps downloading and apps use are not synonymous.\u00a0 Some adults may download apps that they do not actually use.\u00a0 Thus, the Nielsen App Playbook asks about both recent downloading<\/i> behavior, as well as which apps recent-downloaders have used<\/i> in the past 30 days, how frequently they use them, and in what contexts.<\/p>\n\n
As the table below indicates, the adult downloaders in the Nielsen sample are hooked on games.\u00a0 Six in ten of these recent downloaders said that they had used a game app in the past 30 days.\u00a0 By comparison, roughly half said they had used a news\/weather app, map\/navigation app, or social networking app in that same timeframe.\u00a0 While music apps ranked second in terms of total downloads<\/i>, they ranked fifth on the most used list for this group.<\/p>\n\n
In the Nielsen sample, some demographic groups were more likely than others to use particular categories of apps.\u00a0 For instance, men in that sample were more likely than women to have used banking\/finance, sports, productivity, and video\/movie apps in the past 30 days.\u00a0 Women recent-downloaders in the sample, on the other hand, were more likely to have used games, social networking, music, and entertainment\/food apps.\u00a0 <\/p>\n\n The tables below show rates of use for the major categories of apps across demographic groups.<\/p>\n\n Within the different categories of software applications, some apps stood out as particularly popular among the Nielsen sample.\u00a0 Asked which specific apps they had used in the past 30 days, puzzle\/strategy games ranked highest in the games category, while the Weather Channel was far and away the most used news\/weather app for this group.\u00a0 Google applications comprised three of the top four map\/navigation\/search apps, while Facebook topped the list of social networking apps used by Nielsen\u2019s adult downloaders.\u00a0 <\/p>\n\n Frequency of Apps Use<\/b> <\/p>\n\n More than half of the Nielsen recent apps downloaders (57%) reported using their apps daily, yet the vast majority said they spend less than 30 minutes per day using their apps.\u00a0 Just one quarter of Nielsen\u2019s downloaders (23%) said they use their apps for at least a half an hour a day.<\/p>\n\n Somewhat surprising is the fact that the youngest apps downloaders in the Nielsen sample, those age 18-24, were not the most frequent apps users.\u00a0 While 29% of this age group said they use their apps multiple times a day<\/i>, the same was true of 44% of the 25-34 year-olds and 44% of those age 35 and older.\u00a0 Nielsen\u2019s young apps users were also more likely than their older counterparts to say they use their apps for less than 30 minutes per day<\/i> (84% of the 18-24 year-olds v. 74% of the 25-34 year-olds v. 75% of those age 35 and older).<\/p>\n\n Among Nielsen\u2019s sample of downloaders, the frequency of apps use varied by race as well, with the white and Hispanic downloaders more likely than the African-Americans to use their apps daily (57% whites v. 54% Hispanics v. 48% African-Americans).\u00a0 However, Nielsen\u2019s white apps downloaders were also the most likely to say that they use their apps for less than 10 minutes a day (30% whites v. 25% Hispanics v. 23% African-Americans).\u00a0 <\/p>\n\n Adult downloaders in the Nielsen sample reported using their apps in a variety of contexts.\u00a0 Asked in which situations they most frequently use their apps, seven in ten (71%) said they frequently use their apps when they are alone, and about half said they frequently use their apps while they are waiting for someone or something (53%) or while at work (47%).\u00a0 Roughly one in three Nielsen downloaders (36%) said they frequently use their apps while commuting.\u00a0 Overall, the adults in the Nielsen sample reported using their apps for a mix of entertainment and instrumental purposes.\u00a0 <\/p>\n\n In the Nielsen sample, men were more likely to report using apps at work (52% v. 40% of women), while women were slightly more likely to report using apps while alone (73% v. 70% of men) and while waiting for someone (59% v. 52%).\u00a0 Nielsen\u2019s Hispanic and African-American downloaders were more likely than the whites in the sample to report using their apps at school (17% Hispanics v. 17% African-Americans v. 6% whites) and while socializing with friends (33% Hispanics v. 33% African-Americans v. 22% whites).\u00a0 The Hispanics in the sample were also more likely than whites to report using their apps while commuting, while finding a place to eat, and while shopping.\u00a0 <\/p>\n\n The Nielsen sample also produced some interesting situational use differences across age groups.\u00a0 The table below shows that young adult apps users in the Nielsen sample (those age 18-24) were the most likely to report using their apps while socializing with friends, while Nielsen\u2019s middle-age users were the most likely to report using their apps while at work, commuting, shopping or finding a place to eat.\u00a0 App users age 55 and older in the Nielsen sample were the most likely to report using their apps while alone, while waiting for someone\/something, and to help in an activity they are currently doing.<\/p>\n\n What kinds of apps are being downloaded most often by this group?<\/b> <\/p>\n\n Among Nielsen\u2019s recent adult downloaders, game apps were the most downloaded apps overall in terms of sheer volume, followed distantly by music and entertainment\/food.\u00a0 Overall, apps that are used for personal entertainment made up a greater portion of this group\u2019s recent downloads than those that are used for instrumental purposes, such as productivity, navigation, and finance apps.\u00a0 <\/p>\n\n For the Nielsen sample, games and music were the most popular in terms of the percent of downloaders who have downloaded each type in the past 30 days<\/i>.\u00a0 Games were far and away the most popular, with almost half of Nielsen\u2019s recent-downloaders saying they had downloaded at least one paid or free game app in the previous month.\u00a0 Roughly equal percentages of Nielsen recent-downloaders (about one in five) said they had downloaded a music app, a news\/weather app, a social networking app, a map\/navigation app, or a food\/entertainment app in the 30 days prior to the survey.<\/p>\n\n Games and music were also the most commonly downloaded paid<\/i> apps for this group, as measured by the percent of Nielsen recent-downloaders who had purchased at least one of these types of apps in the past month.<\/p>\n\n The Nielsen sample produced some interesting downloading differences across age group, race\/ethnic groups, and income categories, yet these differences only occurred in the case of free<\/i> downloads.\u00a0 For instance, Nielsen downloaders between the ages of 25 and 44 had a higher mean number of free game downloads in the past 30 days (2.0) than both the younger (1.4) and the older (1.7) adults in the sample.\u00a0 Similarly, downloaders ages 25-34 in the Nielsen sample had the highest mean number of free social networking apps downloads in the month prior to the survey (.9 for the 25-34 year-olds v. .5 for the younger adults and .7 for the older adults). <\/p>\n\n The tables below show some demographic differences that emerged in the Nielsen sample in the mean number of free downloads for major categories of apps.<\/p>\n\n Consistent with the Pew Internet survey data, the Nielsen sample produced few notable demographic differences between recent-downloaders who have paid to download an app and those who have not.\u00a0 Nielsen\u2019s youngest apps downloaders, those age 18-24, and adults with incomes below $50,000 were only slightly less likely than the older and more affluent downloaders in the sample to have paid for apps.\u00a0<\/p>\n\n What do Nielsen\u2019s downloaders report paying for apps?<\/b> <\/p>\n\n In the Nielsen Apps Playbook, 37% of the recent-downloaders said they had paid for an app in the past 30 days.\u00a0 As noted earlier, games accounted for the highest percentage<\/i> of paid apps by this group, followed by music apps.\u00a0 Asked if they had ever converted from a free\/lite trial version to a full paid version of an app, one in three (33%) Nielsen downloaders said they had done so. <\/p>\n\n To determine what the recent-downloaders are paying for apps, the Apps Playbook asked respondents how many of the total<\/i> apps they had downloaded in the past 30 days fell into each of eight different price categories.\u00a0 Responses indicate that among this sample of downloaders, most paid downloads were between $0 and $2.99.\u00a0 Fully 60% of paid downloads from the month prior to the survey fell in this price range.\u00a0<\/p>\n\n When they did pay for an app, about a third (34%) of the downloaders in the Nielsen sample said their preference was to have it billed directly by their cell phone provider, while just under a third (29%) said they preferred to put it on a credit card.\u00a0 Asked what factors drive those preferences, eight in ten Nielsen downloaders (80%) said that convenience was a factor, while roughly six in ten said they take into account bill consolidation (63%) and security (57%). <\/p>\n\n Where do downloaders say they learn about apps?<\/b> <\/p>\n\n Asked how they discover the apps they download, the two most common responses from downloaders in the Nielsen sample were searching an apps store on their phone and relying on recommendations from friends and family.\u00a0\u00a0 About half (49%) of this group said they discover apps by browsing an apps store on their phones, and about one in three (34%) said they hear about them from friends and family.\u00a0 <\/p>\n\n The women in the sample were slightly more likely than the men to say they learn about apps from friends and family (39% v. 33%), while the men were twice as likely to say they learn about apps from third party websites (25% v. 12%).\u00a0 Nielsen\u2019s older apps downloaders, those age 55+, were also particularly likely to say they hear about apps from friends and family (42% v. 34%), and were twice as likely as the younger apps downloaders in the sample to discover apps through newspapers, magazines and radio (15% v. 7%).\u00a0 <\/p>\n\n In the Nielsen sample, apps downloaders in the highest income categories, those earning $100,000 or more annually, were particularly likely to say they discover apps by searching the apps store on their phones and through sync software, while those in the lower income categories were more likely to say they hear about apps through their carrier\u2019s homepage.\u00a0 <\/p>\n\n The African-American and Hispanic downloaders in the sample were also particularly likely to say they find apps through their carrier\u2019s homepage (25% African-American v. 18% Hispanic v. 12% white) and their device homepage (24% African-American v. 19% Hispanic v. 15% white).\u00a0\u00a0 <\/p>\n\n Nielsen\u2019s downloaders reported not only relying on the recommendations of friends and family in downloading apps, but also relying on the recommendations of strangers.\u00a0 The Nielsen App Playbook asked recent-downloaders how important user reviews and ratings are in their decision to download an app.\u00a0 Almost nine in ten downloaders in this survey (88%) said that user reviews are at least somewhat important, including 19% who said they are extremely important.<\/p>\n\n Cell phone real estate is valuable<\/b> <\/p>\n\n Most apps users in the Nielsen sample report organizing their apps so that the most frequently used are most easily accessible. They also report deleting apps from their phones.\u00a0 The most common reasons given by this group for deleting an app is that it is not useful.\u00a0 And they report that this culling process happens relatively quickly; among those who had deleted an app, the majority (62%) said they usually did it within two weeks of downloading the software.\u00a0 The men in the sample tended to delete apps they did not find useful more quickly than the women did; 40% of the male recent-downloaders said they deleted apps they do not like within a week of getting them, while only 29% of the women said they delete apps that quickly.\u00a0 <\/p>\n\n Apps and app users As part of its ongoing research into telecom trends, the Nielsen Company conducts a quarterly tracking survey of more than 80,000 mobile subscribers age 13 and older sampled from a combination of online panels and augmented with listed Hispanic telephone sample.\u00a0 Among other measures, the Mobile Insights survey identifies mobile subscribers […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"apple_news_api_id":"","apple_news_api_revision":"","apple_news_api_created_at":"","apple_news_api_modified_at":"","apple_news_api_share_url":"","apple_news_api_pending":"","apple_news_is_preview":false,"apple_news_is_hidden":false,"relatedPosts":[],"reportMaterials":[],"multiSectionReport":[],"package_parts__enabled":false,"package_parts":[],"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"jetpack_post_was_ever_published":false},"categories":[],"tags":[],"bylines":[],"collection":[],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[458],"_fund_pool":[],"languages":[],"regions-countries":[],"research-teams":[526],"workflow-status":[],"class_list":["post-95597","post","type-post","status-publish","format-standard","hentry","formats-report","research-teams-internet"],"label":false,"post_parent":95578,"word_count":2223,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2010\/09\/14\/part-4-the-nielsen-apps-playbook\/","art_direction":false,"_embeds":[],"watchers":[],"table_of_contents":[{"id":95578,"title":"The Rise of Apps Culture","slug":"the-rise-of-apps-culture","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2010\/09\/14\/the-rise-of-apps-culture\/","is_active":false},{"id":95585,"title":"Part 2: Apps downloading","slug":"part-2-apps-downloading","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2010\/09\/14\/part-2-apps-downloading\/","is_active":false},{"id":95591,"title":"Part 3: Mobile computing","slug":"part-3-mobile-computing","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2010\/09\/14\/part-3-mobile-computing\/","is_active":false},{"id":95597,"title":"Part 4: The Nielsen Apps Playbook","slug":"part-4-the-nielsen-apps-playbook","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2010\/09\/14\/part-4-the-nielsen-apps-playbook\/","is_active":true},{"id":95602,"title":"Methodology and topline","slug":"methodology-and-topline","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2010\/09\/14\/methodology-and-topline\/","is_active":false}],"report_materials":"","report_pagination":{"current_post":{"id":95597,"title":"Part 4: The Nielsen Apps Playbook","slug":"part-4-the-nielsen-apps-playbook","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2010\/09\/14\/part-4-the-nielsen-apps-playbook\/","is_active":true,"page_num":4},"next_post":{"id":95602,"title":"Methodology and topline","slug":"methodology-and-topline","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2010\/09\/14\/methodology-and-topline\/","is_active":false,"page_num":5},"previous_post":{"id":95591,"title":"Part 3: Mobile computing","slug":"part-3-mobile-computing","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2010\/09\/14\/part-3-mobile-computing\/","is_active":false,"page_num":3},"pagination_items":[{"id":95578,"title":"The Rise of Apps Culture","slug":"the-rise-of-apps-culture","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2010\/09\/14\/the-rise-of-apps-culture\/","is_active":false,"page_num":1},{"id":95585,"title":"Part 2: Apps downloading","slug":"part-2-apps-downloading","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2010\/09\/14\/part-2-apps-downloading\/","is_active":false,"page_num":2},{"id":95591,"title":"Part 3: Mobile computing","slug":"part-3-mobile-computing","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2010\/09\/14\/part-3-mobile-computing\/","is_active":false,"page_num":3},{"id":95597,"title":"Part 4: The Nielsen Apps Playbook","slug":"part-4-the-nielsen-apps-playbook","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2010\/09\/14\/part-4-the-nielsen-apps-playbook\/","is_active":true,"page_num":4},{"id":95602,"title":"Methodology and topline","slug":"methodology-and-topline","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2010\/09\/14\/methodology-and-topline\/","is_active":false,"page_num":5}]},"parent_info":{"parent_title":"The Rise of Apps Culture","parent_id":95578},"materialsOrdered":[],"chaptersOrdered":[],"partsOrdered":[],"partsEnabled":false,"datacite_doi":"","prc_seo_data":{"title":"Part 4: The Nielsen Apps Playbook","description":"Apps and app users As part of its ongoing research into telecom trends, the Nielsen Company conducts a quarterly tracking survey of more than 80,000 mobile subscribers age 13 and…","og_title":"Part 4: The Nielsen Apps Playbook","og_description":"","schema_type":"Article","noindex":false,"canonical_url":"","primary_terms":[],"custom_schema":[],"og_image":0,"indexnow_submitted_at":null,"gsc_index_status":null},"prepublish_checks":{"prc-image-alt-text":{"status":"complete","message":"No image blocks in content.","data":null},"prc-about-this-research":{"status":"incomplete","message":"Add an \"About this research\" details block.","data":null},"prc-paragraph-count":{"status":"complete","message":"Found 35 paragraphs.","data":{"count":35}},"prc-internal-link":{"status":"incomplete","message":"Add at least one internal link.","data":{"count":0}}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"relatedPostsOrdered":[],"bylinesOrdered":[],"acknowledgementsOrdered":[],"_links":{"self":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/95597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/comments?post=95597"}],"version-history":[{"count":2,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/95597\/revisions"}],"predecessor-version":[{"id":132655,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/95597\/revisions\/132655"}],"wp:attachment":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/media?parent=95597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/categories?post=95597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/tags?post=95597"},{"taxonomy":"bylines","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/bylines?post=95597"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/collection?post=95597"},{"taxonomy":"datasets","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/datasets?post=95597"},{"taxonomy":"level_of_effort","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/level_of_effort?post=95597"},{"taxonomy":"primary_audience","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/primary_audience?post=95597"},{"taxonomy":"information_type","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/information_type?post=95597"},{"taxonomy":"_post_visibility","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/_post_visibility?post=95597"},{"taxonomy":"formats","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/formats?post=95597"},{"taxonomy":"_fund_pool","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/_fund_pool?post=95597"},{"taxonomy":"languages","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/languages?post=95597"},{"taxonomy":"regions-countries","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/regions-countries?post=95597"},{"taxonomy":"research-teams","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/research-teams?post=95597"},{"taxonomy":"workflow-status","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/workflow-status?post=95597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"The](\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/97EC267E89E641C2975BEBBFB59A6599.png\")
<\/figure>\n<\/p>\n\n![\"The](\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/BDA4A99BE59F4E12A56D5F6CB0FC8A8B.png\")
<\/figure>\n<\/p>\n\n![\"The](\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/9FFBDD51C59B4FCCB98FADB1A2F14CF8.png\")
<\/figure>\n<\/p>\n\n![\"57%](\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/5C671C7B56F6486C871BFA5B2670CB17.png\")
<\/figure>\n<\/p>\n\n![\"How](\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/3A26C007382C4AB1869624247EF7A363.png\")
<\/figure>\n<\/p>\n\n![\"When](\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/5771CB8A55BA453F98BC140388B61D9B.png\")
<\/figure>\n<\/p>\n\n![\"Among](\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/9C745C6953A440FB9D5ABAD611705D97.png\")
<\/figure>\n<\/p>\n\n![\"The](\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/E8A384582298457CADE11D340379A940.png\")
<\/figure>\n<\/p>\n\n![\"Mean](\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/80E55AA626F34FD9ADDECF6B6BE3F96F.png\")
<\/figure>\n<\/p>\n\n![\"What](\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/73E1BA907FF3473DB1E2E63294C43212.png\")
<\/figure>\n<\/p>\n\n![\"When](\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/9BB40071045F483AB1366003A8BDB400.png\")
<\/figure>\n<\/p>\n\n![\"How](\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/2AD05425D853447F8D72485A4C7C76A2.png\")
<\/figure>\n<\/p>\n\n![\"The](\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/D8777DA0E7834684B9A9EA1E4DC5DD68.png\")
<\/figure>\n<\/p>\n\n![\"Nielsen\u2019s](\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/F212BE88D1AD43C1A5DC8AE6F13E44DE.png\")
<\/figure><\/p>","protected":false},"excerpt":{"rendered":"