{"id":95454,"date":"2010-12-13T00:00:00","date_gmt":"2010-12-13T05:00:00","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2010\/12\/13\/dancing-with-megaphones-video-slides\/"},"modified":"2024-04-14T04:17:41","modified_gmt":"2024-04-14T09:17:41","slug":"dancing-with-megaphones-video-slides","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2010\/12\/13\/dancing-with-megaphones-video-slides\/","title":{"rendered":"Dancing with megaphones (video &amp; slides)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"iMedia Agency Summit 2010: Dancing with megaphones: Part I of IV\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/GZMVaBZskeE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n\n<p class=\"wp-block-paragraph\">Pew Internet Director\u00a0<a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/Experts\/Lee-Rainie.aspx\">Lee Rainie<\/a> gave a keynote address to the <a href=\"http:\/\/www.imediaconnection.com\/summits\/27376.asp\">iMedia Agency Summit<\/a> for ad executives. He discussed the\u00a0<a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/Topics\/Technology-and-Media\/New-media-ecology.aspx\">new media ecology<\/a> and how it has\u00a0changed customer behavior and expectations.<\/p>\n\n<p class=\"wp-block-paragraph\"><div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"iMedia Agency Summit 2010: Dancing with megaphones: Part II of IV\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/6tAxaC6EXfs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n\n<p class=\"wp-block-paragraph\"><div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"iMedia Agency Summit 2010: Dancing with megaphones: Part III of IV\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/9XnTmouQoAg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n\n<p class=\"wp-block-paragraph\"><div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"iMedia Agency Summit 2010: Dancing with megaphones: Part IV of IV\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/zItik9KcbSU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n\n<p class=\"wp-block-paragraph\">Main themes: The media ecology has changed so profoundly that the people formerly known as consumers are a new breed. They allocate their attention differently. They approach the product research differently. They move into a buying frame of mind differently. And they are prepared to discuss their buying experiences on a vastly different scale. These changes occur because people inhabit a variety of media spaces, depending on their circumstances and frame of mine. Their expectations about encountering brands are shaped by those media spaces and by their ability to influence the character of those spaces.<\/p>\n\n<p class=\"wp-block-paragraph\">This talk\u00a0provides new national consumer data and a series of on-the-ground examples of how companies have successfully engaged the new breed of consumers.<\/p>\n\n<p class=\"wp-block-paragraph\"><iframe loading=\"lazy\" title=\"Dancing with megaphones: iMedia keynote\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/w7DXT6ZWIGTOAZ\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/PewInternet\/imedia-slides\" title=\"Dancing with megaphones: iMedia keynote\" target=\"_blank\">Dancing with megaphones: iMedia keynote<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/PewInternet\" target=\"_blank\">Pew Research Center&#39;s Internet &amp; American Life Project<\/a><\/strong> <\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>Lee Rainie gave a keynote to the iMedia Agency Summit for ad executives. It explored the new media ecololgy and how it has changed customer behavior and expectations.<\/p>\n","protected":false},"author":117,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"relatedPosts":[],"reportMaterials":[],"multiSectionReport":[],"package_parts__enabled":false,"package_parts":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[],"jetpack_post_was_ever_published":false},"categories":[321,297,332],"tags":[2253,2252],"bylines":[913],"collection":[],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[465],"_fund_pool":[],"languages":[],"regions-countries":[],"research-teams":[526],"workflow-status":[],"class_list":["post-95454","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-emerging-technology","category-media-industry","tag-new-media-ecology","tag-social-networking","bylines-lee-rainie","formats-presentation","research-teams-internet"],"label":false,"post_parent":0,"word_count":166,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2010\/12\/13\/dancing-with-megaphones-video-slides\/","art_direction":false,"_embeds":[],"watchers":[],"table_of_contents":[],"report_materials":"","report_pagination":{"current_post":null,"next_post":null,"previous_post":null,"pagination_items":[]},"parent_info":{"parent_title":"Dancing with megaphones (video &amp; slides)","parent_id":95454},"materialsOrdered":[],"chaptersOrdered":[],"partsOrdered":[],"partsEnabled":false,"datacite_doi":"","prc_seo_data":{"title":"Dancing with megaphones (video &amp; slides)","description":"Lee Rainie gave a keynote to the iMedia Agency Summit for ad executives. 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