{"id":95325,"date":"2011-11-02T00:00:00","date_gmt":"2011-11-02T05:00:00","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2011\/11\/02\/half-of-adult-cell-phone-owners-have-apps-on-their-phones-2-2\/"},"modified":"2024-04-14T04:13:28","modified_gmt":"2024-04-14T09:13:28","slug":"half-of-adult-cell-phone-owners-have-apps-on-their-phones-2-2","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/half-of-adult-cell-phone-owners-have-apps-on-their-phones-2-2\/","title":{"rendered":"Half of Adult Cell Phone Owners Have Apps on Their Phones"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The share of adult cell phone owners who have downloaded an app nearly doubled in the past two years \u2013from 22% in September 2009 to 38% in August 2011 \u2013 according to\u00a0<a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/Reports\/2011\/Apps-update.aspx\">a new survey<\/a> by the Pew Research Center\u2019s Internet &amp; American Life Project.\u00a0 When adults whose phones came preloaded with apps are also accounted for, fully half of U.S. adult cell phone owners (50%) now have apps on their phones. In May 2010, that figure stood at 43%.\u00a0 <\/p>\n\n<p class=\"wp-block-paragraph\">The survey also finds that among the 10% of adults who currently own a tablet computer, three-quarters (75%) report downloading apps to their tablet. This translates to 8% of all U.S. adults.\u00a0\u00a0\u00a0 <\/p>\n\n<p class=\"wp-block-paragraph\">These findings are from a survey conducted from July 25-August 26 among 2,260 adults ages 18 and over, including surveys in English and Spanish and on both landline and cell phones. The margin of error for the total sample is plus or minus 2 percentage points.<\/p>\n\n<p class=\"wp-block-paragraph\">Other key findings:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The most commonly downloaded apps are those that provide regular updates about everyday information such as news, weather, sports, or stocks (74% of downloaders)<\/li>\n<li>Also popular are apps that help people communicate with friends and family (67%) and apps that help the user learn about something in which they are interested (64%)\u00a0 <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u201cWhile mobile apps are a fairly new approach to accessing online content, the main functions they fill for users are the same we\u2019ve seen with previous technologies\u2014namely information gathering and communication,\u201d notes <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/Experts\/Kristen-Purcell.aspx\">Kristen Purcell<\/a>, author of the report and Associate Director for Research at Pew Research Center\u2019s Internet &amp; American Life Project.\u00a0 \u201cIt\u2019s too early to know if, by providing instant, direct connections to information, apps are a game changer. While they are a significant change from using search engines and web browsers, the basic functions apps fill are not revolutionary.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">As apps gain popularity, the demographic profile of downloaders has not changed markedly.\u00a0 App downloading remains concentrated among younger, more affluent and highly educated adults, as well as those living in urban and suburban areas.\u00a0 \u201cAs we\u2019ve seen with almost all new internet technologies over the past decade, apps have gained a foothold in a fairly concentrated segment of adults, and will likely spread from there to a more diverse population,\u201d Purcell explains. \u201cWe do see a core group of app \u2018power users,\u2019 but right now most adults use only a handful of apps, if any, on a regular basis. And the portion who pay for apps has not increased over the past year.\u201d <\/p>","protected":false},"excerpt":{"rendered":"<p>The share of adult cell phone owners who have downloaded an app nearly doubled in the past two years &ndash;from 22% in September 2009 to 38% in August 2011<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","relatedPosts":[],"reportMaterials":[],"multiSectionReport":[],"package_parts__enabled":false,"package_parts":[],"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0},"categories":[],"tags":[],"bylines":[],"collection":[],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[458],"_fund_pool":[],"languages":[],"regions-countries":[],"research-teams":[526],"workflow-status":[],"class_list":["post-95325","post","type-post","status-publish","format-standard","hentry","formats-report","research-teams-internet"],"label":false,"post_parent":0,"word_count":408,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2011\/11\/02\/half-of-adult-cell-phone-owners-have-apps-on-their-phones-2-2\/","art_direction":false,"_embeds":[],"watchers":[],"table_of_contents":[],"report_materials":[],"report_pagination":{"current_post":null,"next_post":null,"previous_post":null,"pagination_items":[]},"parent_info":{"parent_title":"Half of Adult Cell Phone Owners Have Apps on Their Phones","parent_id":95325},"materialsOrdered":[],"chaptersOrdered":[],"partsOrdered":[],"partsEnabled":false,"datacite_doi":"","prc_seo_data":{"title":"Half of Adult Cell Phone Owners Have Apps on Their Phones","description":"The share of adult cell phone owners who have downloaded an app nearly doubled in the past two years &ndash;from 22% in September 2009 to 38% in August 2011","og_title":"Half of Adult Cell Phone Owners Have Apps on Their Phones","og_description":"The share of adult cell phone owners who have downloaded an app nearly doubled in the past two years &ndash;from 22% in September 2009 to 38% in August 2011","schema_type":"Article","noindex":false,"canonical_url":"","primary_terms":[],"custom_schema":[],"og_image":0,"indexnow_submitted_at":null,"gsc_index_status":null},"prepublish_checks":{"prc-image-alt-text":{"status":"complete","message":"No image blocks in content.","data":null},"prc-about-this-research":{"status":"incomplete","message":"Add an \"About this research\" details block.","data":null},"prc-paragraph-count":{"status":"complete","message":"Found 6 paragraphs.","data":{"count":6}},"prc-internal-link":{"status":"complete","message":"Found 2 internal links.","data":{"count":2}}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"relatedPostsOrdered":[],"bylinesOrdered":[],"acknowledgementsOrdered":[],"_links":{"self":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/95325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/comments?post=95325"}],"version-history":[{"count":1,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/95325\/revisions"}],"predecessor-version":[{"id":132400,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/95325\/revisions\/132400"}],"wp:attachment":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/media?parent=95325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/categories?post=95325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/tags?post=95325"},{"taxonomy":"bylines","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/bylines?post=95325"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/collection?post=95325"},{"taxonomy":"datasets","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/datasets?post=95325"},{"taxonomy":"level_of_effort","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/level_of_effort?post=95325"},{"taxonomy":"primary_audience","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/primary_audience?post=95325"},{"taxonomy":"information_type","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/information_type?post=95325"},{"taxonomy":"_post_visibility","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/_post_visibility?post=95325"},{"taxonomy":"formats","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/formats?post=95325"},{"taxonomy":"_fund_pool","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/_fund_pool?post=95325"},{"taxonomy":"languages","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/languages?post=95325"},{"taxonomy":"regions-countries","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/regions-countries?post=95325"},{"taxonomy":"research-teams","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/research-teams?post=95325"},{"taxonomy":"workflow-status","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/workflow-status?post=95325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}