{"id":95291,"date":"2011-07-11T00:00:00","date_gmt":"2011-07-11T05:00:00","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2011\/07\/11\/how-smartphone-owners-describe-their-phones\/"},"modified":"2024-04-14T04:13:30","modified_gmt":"2024-04-14T09:13:30","slug":"how-smartphone-owners-describe-their-phones","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2011\/07\/11\/how-smartphone-owners-describe-their-phones\/","title":{"rendered":"How smartphone owners describe their phones"},"content":{"rendered":"<figure><img decoding=\"async\" class=\"infographic aligncenter\" alt=\"\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/Infographics\/Report-Infographics\/2011\/17---Smartphones\/smartphone_wordle-700px.jpg\"><\/figure>\n\n<p class=\"wp-block-paragraph\">In <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/Reports\/2011\/Smartphones.aspx\">our first standalone measure of smartphone ownership<\/a>, we found\u00a0that two in five cell owners (42%) own a smartphone as of May 2011. Since 83% of Americans own some kind of mobile phone, this means that one-third of all American adults (35%) are smartphone owners.<\/p>\n\n<p class=\"wp-block-paragraph\">Along with asking about smartphone adoption and usage, we also included a question in our spring survey that asked cell phone owners to provide the one word that best describes how they feel about their phones. The smartphone owners we surveyed provided an enormous diversity of reactions to this question\u2014the 662 responses we coded included 177 unique descriptors\u2014so few words or phrases stuck out clearly from the pack. The three most common words were \u201cgood\u201d (mentioned by 10% of smartphone owners), \u201cgreat\u201d and \u201cconvenient\u201d (each mentioned by 7% of smartphone owners). Overall, 72% of smartphone owners used a positive word (such as \u201cgood\u201d, \u201cgreat\u201d, \u201cexcellent\u201d or \u201cconvenient\u201d) to describe their phones, 16% used a negative description (such as \u201cexpensive\u201d or \u201cfrustrated\/frustrating\u201d) and 12% offered a neutral word choice (such as \u201cadequate\u201d, \u201cOK\u201d, \u201cfair\u201d or \u201cfine\u201d).<\/p>\n\n<p class=\"wp-block-paragraph\">The results reported here are based on a national telephone survey of 2,277 adults conducted April 26-May 22, 2011. 1,522 interviews were conducted by landline phone, and 755 interviews were conducted by cell phone. Interviews were conducted in both English and Spanish.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>To learn more\u00a0about smartphone adoption, please see &#8220;<a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2011\/07\/11\/smartphone-adoption-and-usage\/\">Smartphone Adoption and Usage<\/a>.&#8221;<\/strong><\/li>\n<li><strong>To learn more about cell phone and smartphone activities, please see &#8220;<a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2011\/08\/15\/americans-and-their-cell-phones\/\">Americans and Their Cell Phones<\/a>.&#8221;<\/strong><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Along with asking about smartphone adoption and usage in our May 2011 survey, we also included a question that asked cell phone owners to provide the one word that best describes how they feel about their phones.<\/p>\n","protected":false},"author":294,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"apple_news_api_id":"","apple_news_api_revision":"","apple_news_api_created_at":"","apple_news_api_modified_at":"","apple_news_api_share_url":"","apple_news_api_pending":"","apple_news_is_preview":false,"apple_news_is_hidden":false,"relatedPosts":[],"reportMaterials":[],"multiSectionReport":[],"package_parts__enabled":false,"package_parts":[],"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"jetpack_post_was_ever_published":false},"categories":[308,313,271],"tags":[],"bylines":[],"collection":[],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[458],"_fund_pool":[],"languages":[],"regions-countries":[],"research-teams":[526],"workflow-status":[],"class_list":["post-95291","post","type-post","status-publish","format-standard","hentry","category-mobile","category-smartphones","category-technology-adoption","formats-report","research-teams-internet"],"label":false,"post_parent":0,"word_count":238,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2011\/07\/11\/how-smartphone-owners-describe-their-phones\/","art_direction":false,"_embeds":[],"watchers":[],"table_of_contents":[],"report_materials":"","report_pagination":{"current_post":null,"next_post":null,"previous_post":null,"pagination_items":[]},"parent_info":{"parent_title":"How smartphone owners describe their phones","parent_id":95291},"materialsOrdered":[],"chaptersOrdered":[],"partsOrdered":[],"partsEnabled":false,"datacite_doi":"","prc_seo_data":{"title":"How smartphone owners describe their phones","description":"Along with asking about smartphone adoption and usage in our May 2011 survey, we also included a question that asked cell phone owners to provide the one word that best describes how they feel about their phones.","og_title":"How smartphone owners describe their phones","og_description":"Along with asking about smartphone adoption and usage in our May 2011 survey, we also included a question that asked cell phone owners to provide the one word that best describes how they feel about their phones.","schema_type":"Article","noindex":false,"canonical_url":"","primary_terms":[],"custom_schema":[],"og_image":0,"indexnow_submitted_at":null,"gsc_index_status":null},"prepublish_checks":{"prc-image-alt-text":{"status":"incomplete","message":"1 image is missing alt text.","data":{"count":1}},"prc-about-this-research":{"status":"incomplete","message":"Add an \"About this research\" details block.","data":null},"prc-paragraph-count":{"status":"complete","message":"Found 3 paragraphs.","data":{"count":3}},"prc-internal-link":{"status":"complete","message":"Found 3 internal links.","data":{"count":3}}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"relatedPostsOrdered":[],"bylinesOrdered":[],"acknowledgementsOrdered":[],"_links":{"self":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/95291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/users\/294"}],"replies":[{"embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/comments?post=95291"}],"version-history":[{"count":1,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/95291\/revisions"}],"predecessor-version":[{"id":132386,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/95291\/revisions\/132386"}],"wp:attachment":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/media?parent=95291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/categories?post=95291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/tags?post=95291"},{"taxonomy":"bylines","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/bylines?post=95291"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/collection?post=95291"},{"taxonomy":"datasets","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/datasets?post=95291"},{"taxonomy":"level_of_effort","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/level_of_effort?post=95291"},{"taxonomy":"primary_audience","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/primary_audience?post=95291"},{"taxonomy":"information_type","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/information_type?post=95291"},{"taxonomy":"_post_visibility","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/_post_visibility?post=95291"},{"taxonomy":"formats","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/formats?post=95291"},{"taxonomy":"_fund_pool","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/_fund_pool?post=95291"},{"taxonomy":"languages","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/languages?post=95291"},{"taxonomy":"regions-countries","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/regions-countries?post=95291"},{"taxonomy":"research-teams","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/research-teams?post=95291"},{"taxonomy":"workflow-status","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/workflow-status?post=95291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}