{"id":95069,"date":"2012-05-11T00:00:00","date_gmt":"2012-05-11T05:00:00","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2012\/05\/11\/location-based-information-services\/"},"modified":"2024-04-14T04:13:19","modified_gmt":"2024-04-14T09:13:19","slug":"location-based-information-services","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2012\/05\/11\/location-based-information-services\/","title":{"rendered":"Location-based information services"},"content":{"rendered":"<h4 id=\"almost-half-of-adult-cell-phone-owners-and-three-quarters-of-smartphone-owners-use-their-phones-to-get-real-time-location-based-information\" class=\"wp-block-heading\">Almost half of adult cell phone owners (and three-quarters of smartphone owners) use their phones to get real-time location-based information<\/h4>\n\n<p class=\"wp-block-paragraph\">Almost three-quarters (74%) of smartphone users use their phones to get directions or recommendations based on their current location, up from 55% in May 2011. This works out to 41% of all adults (23% in May 2011).<\/p>\n\n<p class=\"wp-block-paragraph\">This was the second time the Pew Internet Project has asked about general location-based services, which can range from GPS-enabled map services to reviews of nearby attractions using an app or a browser.<\/p>\n\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"More adults are using their phone for location based information\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/FC82E6AADF714603805D541AA54390B8.jpg\" width=\"530\" height=\"481\"><\/figure>\n\n<p class=\"wp-block-paragraph\">Among smartphone owners, those ages 18-49 are more likely to use location-based information services than smartphone owners age 50 and older, and whites are more likely to use these services than African Americans.\u00a0 Those in households making at least $40,000 per year are more likely to use location-based information services than lower-income households, and smartphone owners with at least some college experiences are more likely to than those who have not attended college.<\/p>\n\n<p class=\"wp-block-paragraph\">In general, these patterns of usage are very similar to what they were in May 2011, as shown in the following table.<\/p>\n\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"Smartphone owners who get location based info\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/F5BD9D9E532149A587D536DD41D32CEF.jpg\" width=\"490\" height=\"696\"><\/figure>\n\n<p class=\"wp-block-paragraph\">Slightly more recent data <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/Reports\/2012\/Just-in-time\/Main-Report\/Findings.aspx\">from April 2012<\/a> shows that 65% of smartphone owners say they have used their phone to get turn-by-turn navigation or directions while driving, with 15% doing so on a typical day. Additionally, in the past 30 days a third (33%) of smartphone owners have used their phone for up-to-the-minute traffic or public transit information to find the fastest way to get somewhere. More information about how Americans are using their phones for a variety of real-time activities is available in our recent report, \u201c<a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/Reports\/2012\/Just-in-time.aspx\">Just-in-time Information through Mobile Connections<\/a>.\u201d[4. numoffset=&#8221;4&#8243; Lee Rainie and Susannah Fox, \u201cJust-in-time Information Through Mobile Connections.\u201d Pew Internet, May 7, 2012. <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/Reports\/2012\/Just-in-time.aspx\">https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/Reports\/2012\/Just-in-time.aspx<\/a>]<\/p>","protected":false},"excerpt":{"rendered":"<p>Almost half of adult cell phone owners (and three-quarters of smartphone owners) use their phones to get real-time location-based information Almost three-quarters (74%) of smartphone users use their phones to get directions or recommendations based on their current location, up from 55% in May 2011. This works out to 41% of all adults (23% in 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