{"id":94957,"date":"2012-07-05T00:00:00","date_gmt":"2012-07-05T05:00:00","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2012\/07\/05\/the-future-of-corporate-responsibility-2\/"},"modified":"2024-04-14T04:13:17","modified_gmt":"2024-04-14T09:13:17","slug":"the-future-of-corporate-responsibility-2","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2012\/07\/05\/the-future-of-corporate-responsibility-2\/","title":{"rendered":"The Future of Corporate Responsibility"},"content":{"rendered":"<p class=\"wp-block-paragraph\" align=\"center\"><b>How far will tech firms go in helping repressive regimes?<\/b><\/p>\n\n<p class=\"wp-block-paragraph\" align=\"center\"><b>Tech experts offer split verdict: Some expect the open Internet and consumer backlash will minimize cooperation with authoritarian governments; others believe the urge for profits and global reach will compel corporations to allow their tools to be used against critics of the status quo<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">In a new Pew Internet\/Elon University survey of more than 1,000 Internet experts, researchers, observers and users, respondents were split when it came to imagining how they expect technology firms will perform between now and 2020 when confronted with situations in which some profits can be made only when they follow rules set by authoritarian governments.<\/p>\n\n<p class=\"wp-block-paragraph\">These experts say they hope the drive for corporate social responsibility (CSR) will have moved forward by 2020, but many expect this will not be the case. \u201cMost companies will publicly state that they are doing everything possible to protect citizens while making countless concessions and political decisions that will end up harming citizens,\u201d observed danah boyd, senior researcher with Microsoft Research.<\/p>\n\n<p class=\"wp-block-paragraph\">Some survey respondents predicted people will continue to innovate new technological approaches to work around restrictions. Jeffrey Alexander, senior analyst at SRI International, explained, \u201cFar beyond platitudes like \u2018don&#8217;t be evil,\u2019 the engineers who develop new technologies will have both the inclination and incentive to design them to be resistant to central control and to undermine autocratic behaviors.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">While about half of survey participants agreed with a statement that by 2020 technology firms \u201cwill be expected to abide by a set of norms\u2014for instance, the Responsibility to Protect (R2P) citizens being attacked or challenged by their governments,\u201d about four in ten survey participants said they expect most corporations to avoid any future loss of profits by taking \u201csteps to minimize their usefulness as tools for political organizing by dissidents,\u201d thus limiting communication possibilities for those who have been using the Internet to voice opposition or demand rights. Many people said they expect the future to bring a mix of the two scenarios. An anonymous respondent wrote, \u201cBoth trends will continue in a kind of yin and yang struggle. There will always be black hats and Blackwaters, and there will always be white hat hackers and Wikileaks.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">The experts surveyed noted that corporations cannot easily do right by everyone. \u201cIt\u2019s a complicated world and these are complex technical systems that are rapidly evolving,\u201d noted Lee Rainie, director of the Pew Research Center\u2019s Internet &amp; American Life Project, a co-author of the study. \u201cDifferent global regions continue to be defined by different principles <i>and<\/i> principals and many of these experts believe that the future will yield mixed and situation-specific results. They were pessimistic about the prospect for any agreement on corporate norms that could always help good guys and always thwart bad guys.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">Survey respondents were addressing these questions in the fall of 2011. \u201cThe question was written with the Arab Spring and the Great Firewall of China in mind, but it was answered at the time of headlines about the Occupy movement and the Bay Area Rapid Transit shutdown of cell service to thwart rumored protests,\u201d said Janna Anderson, director of Elon\u2019s Imagining the Internet Center and study co-author. \u201cThis motivated a few respondents to point out that one man\u2019s freedom fighter is another man\u2019s terrorist. The wide range of possible outcomes in the answers can be represented by these two opposing statements made by anonymous respondents: 1) \u2018The development of the Internet as a complex adaptive system will continue and attempts by governments to control information will be thwarted by complexity.\u2019 2) \u2018All governments will want a kill switch, just in case.\u2019\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">This is the sixth report generated out of the results of a Web-based survey fielded in fall 2011. The survey gathered opinions on eight Internet issues from a select group of experts and the highly engaged Internet public. <i>(Details can be found here: <\/i><a href=\"http:\/\/www.elon.edu\/e-web\/predictions\/expertsurveys\/\"><i>http:\/\/www.elon.edu\/e-web\/predictions\/expertsurveys\/<\/i><\/a><i>)\n<\/i>\n<b>Following is a wide-ranging selection of respondents\u2019 remarks:<\/b><i><\/i><\/p>\n\n<p class=\"wp-block-paragraph\">\u201cMarket pressure from competition will always keep commercial operators working on behalf of authoritarian regimes. For each organization that chooses to stand up to the demands of a dictator or tyrant, another will step in to fu<a name=\"_GoBack\"><\/a>lfill the request.\u201d <b>\u2014Ross Rader<\/b>, general manager at Hover and board member of the Canadian Internet Registration Authority<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cIn the absence of a collective initiative it seems unlikely there will be any upside for any individual company that might want to resist the demands of governments\u2014including the US government\u2014when it comes to squelching connection and speech. Indeed, all companies want scale and certainty, and those things come to cooperative entities. I still have hope that multistakeholder efforts, particularly at places like the OECD, will bear fruit. But it takes an awful lot of work and time for that fruit to grow.\u201d \u2013 <b>Susan Crawford<\/b>, Harvard University professor and former White House technology policy expert<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cI remain fairly optimistic\u2026that firms that try to control content in response to government intervention will risk being abandoned in droves, and thus forced to stick to a reasonable path. We will see.\u201d \u2014<b>Jonathan Grudin<\/b>, principal researcher, Microsoft<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cFirms will continue to resolve these issues on a case-by-case basis, usually out of sight of First Amendment advocates.\u201d \u2014<b>Jeff Eisenach<\/b>, managing director and principal, Navigant Economics, formerly a senior policy expert with the US Federal Trade Commission<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cAs cyberwarfare becomes steadily more important, nations will insist on invasive control over large computer services.\u201d <b>\u2014Alex Halavais<\/b>, associate professor at Quinnipiac University<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cFor businesses worldwide\u2014and their shareholders\u2014it\u2019s about the money, but being closely associated with suppressing legitimate protest movements through use of a firm\u2019s technology will be bad for business.\u201d <b>\u2014Lee W. McKnight<\/b>, professor of entrepreneurship and innovation, Syracuse University; founder of Wireless Grids<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cPlease, parents of the world start raising your children again and teach them about the virtue of doing good. Back to the 1950s!\u201d <b>\u2014<\/b> <b>Marcel Bullinga<\/b>, futurist and author of <i>Welcome to the Future Cloud &#8211; 2025 in 100 Predictions<\/i><\/p>\n\n<p class=\"wp-block-paragraph\">\u201cFar beyond platitudes like \u2018don&#8217;t be evil,\u2019 the engineers who develop new technologies will have both the inclination and incentive to design them to be resistant to central control and to undermine autocratic behaviors. Also, dissidents are more technology-savvy than dictatorships, and they will be able to repurpose digital technologies to serve their purposes more effectively than central governments will be able to use them for surveillance and suppression. The more pertinent danger is when corporations themselves become centers of power, and they shape technologies to serve their own interests rather than protecting consumer rights. This will be a trend that will be difficult to combat at the individual or governmental level\u2026This may enable firms to distort technological evolution to favor their interests over those of consumers.\u201d \u2014<b>Jeffrey Alexander<\/b>, senior policy analyst, Center for Science, Technology &amp; Economic Development, SRI International<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cTechnologies of control have no intrinsic relationship restrictions. If it works on employees of businesses in democracies, it works on citizens of governments in dictatorships. Inversely, if it <i>doesn\u2019t<\/i> work on citizens of governments in dictatorships, it <i>doesn\u2019t<\/i> work on employees of businesses in democracies. Pick one. It&#8217;s an architectural question. Don&#8217;t say your personal moral values are that businesses have a right to control their employees but governments have no right to control their citizens. The dictatorships don\u2019t care about your personal moral values.\u201d <b>\u2014Seth Finkelstein<\/b>, programmer and consultant; winner of a Pioneer of the Electronic Frontier Award from Electronic Frontier Foundation for groundbreaking work in analyzing content-blocking software<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cOnly in 2030 and beyond will individual citizens within democracies have enough artificial intelligence guiding their purchasing and voting decisions to begin to seriously enforce R2P and other corporate social responsibility activities in significant ways. In the meantime, corporations will do PR spin around these issues but will effectively be able to avoid being either an advocate of or a policer of the common citizen.\u201d \u2014<b>John Smart<\/b>, futurist, and president and founder of the Acceleration Studies Foundation<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cIn our distributed Internet, we will never\u2014we should never\u2014end up with one set of principles from one governance. The fact that no one can control the Net is what makes the Net free. But we do need to discuss the principles that underlie our Net so we can point to them when governments and companies violate them and so we can give cover to good actors who try to resist control from bad governments.\u201d \u2013 <b>Jeff Jarvis<\/b>, professor, speaker, and author of \u201cWhat Would Google Do?\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cRecent events and the perceived role of social media mark a watershed, which will prevent the second scenario coming about: firms that err too much on conceding to autocratic governments will be penalized by consumers (though I doubt by government as described in the first point).\u201d <b>\u2014Mark Watson<\/b>, senior engineer for Netflix<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cTechnology firms have every incentive to cooperate with repressive regimes, and even the so-called \u2018democratic\u2019 countries will find reasons to filter and censor the Internet in the coming years. Unless some dramatic political change happens that causes people to rise up against censorship, these trends will continue indefinitely.\u201d <b>\u2014Peter J. McCann<\/b>, senior staff engineer for Futurewei Technologies; chair of the Mobile IPv4 Working Group of the IETF.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Respondents were allowed to keep their remarks anonymous if they chose to do so. Following are predictive statements selected from the hundreds of anonymous comments from survey participants:<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">\u201cBoth trends will continue in a kind of yin and yang struggle. There will always be black hats and Blackwaters, and there will always be white hat hackers and Wikileaks.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cDomestic and international security has always been given a higher priority than individual freedoms. There is no reason to think the Internet will change this.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cThe 2010s or 2020s decade will explode in papers related to corporate responsibility. Many lectures, congresses, and acts will be developed. Declarations and compromises will be made. In the end, a new Patriot Act will come back to sweep all in the name of national security; secret services will continue monitoring communications; some organizations will still be bugging some public figures; and corporate leaders will continue doing what some members of their councils require, if it will produce money.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cThe global action will have shifted to Asia, Africa, and Latin America by 2020. The West may become the third world of the future.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cLook at the attempts to rule the online world, by the US government in particular, through bilateral and multilateral trade agreements, the greedy moves by big corporations for copyright protection. These will be of much greater significance.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cEven the most evil of corporations today recognizes that playing by the rules, while at the same time \u2018gaming them\u2019 is much better than flagrant disregard. I suspect all sorts of technical compliance with the letter of the law, even as I suspect as the same time much disregard of the spirit of the law.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cThis area is in flux with neither scenario likely to be reality in 2020. The debate is bound to continue and to the extent there is blocking or monitoring, new technology will likely still provide the means for the Internet activity of protestors.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cThe development of the Internet as a complex adaptive system will continue to evolve, and attempts to control information will be thwarted by complexity.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cAll governments will want to have a kill switch just in case.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">The findings reflect the reactions in an online, opt-in survey of a diverse set of 1,021 technology stakeholders and critics who were asked to choose one of two provided scenarios and explain their choice. They were fairly evenly split when it came to imagining how they expect technology firms will perform when confronted with situations in which profits can be made only when they follow restrictive rules set by autocratic governments. A significant number of the survey participants who selected that scenario said the true outcome will be a little bit of both scenarios and many said while they chose the first scenario as a \u201cvote\u201d for their hope they expect the outcome will actually be the second scenario.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>51% agreed with the statement:<\/b><\/p>\n\n<p class=\"wp-block-paragraph\"><i>\u201c<\/i><i>In 2020, technology firms with their headquarters in democratic countries will be expected to abide by a set of norms\u2014for instance, the &#8220;Responsibility to Protect&#8221; (R2P) citizens being attacked or challenged by their governments. In this world, for instance, a Western telecommunications firm would not be able to selectively monitor or block the Internet activity of protestors at the behest of an authoritarian government without significant penalties in other markets.<\/i><i>\u201d<\/i><i> <\/i><\/p>\n\n<p class=\"wp-block-paragraph\"><b>39% agreed with the opposite statement, which posited:<\/b><\/p>\n\n<p class=\"wp-block-paragraph\"><i>\u201cIn 2020, technology firms headquartered in democratic countries will have taken steps to minimize their usefulness as tools for political organizing by dissidents. They will reason that too much association with sensitive activities will put them in disfavor with autocratic governments. Indeed, in this world, commercial firms derive significant income from filtering and editing their services on behalf of the world&#8217;s authoritarian regimes.<\/i><i>\u201d<\/i><\/p>\n\n<p class=\"wp-block-paragraph\"><b><i>\nNote:<\/i><\/b>\u00a0 The survey results are based on a non-random online sample of 1,021 Internet experts and other Internet users, recruited via email invitation, conference invitation, or link shared on Twitter, Google Plus or Facebook. Since the data are based on a non-random sample, a margin of error cannot be computed, and the results are not projectable to any population other than the people participating in this sample. The \u201cpredictive\u201d scenarios used in this tension pair were created to elicit thoughtful responses to commonly found speculative futures thinking on this topic in 2011; this is not a formal forecast. Many respondents remarked that both scenarios will happen to a certain degree; 10% did not respond to the question.<\/p>\n\n<hr>\n\n<p class=\"wp-block-paragraph\"><b>The Imagining the Internet Center<\/b> (<a href=\"http:\/\/www.imaginingtheinternet.org\/\">http:\/\/www.imaginingtheInternet.org<\/a>) is an initiative of Elon University&#8217;s School of Communications. The center&#8217;s research holds a mirror to humanity&#8217;s use of communications technologies, informs policy development, exposes potential futures and provides a historic record. Imagining the Internet is directed by Janna Quitney Anderson, an associate professor of communications.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>The Pew Research Center\u2019s Internet &amp; American Life Project<\/b> (<a href=\"http:\/\/wwwpewresearch.org\/pewresearch-org\/internet\/\">http:\/\/wwwpewInternet.org<\/a>) is a nonprofit, non-partisan \u201cfact tank\u201d that provides information on the issues, attitudes and trends shaping America and the world. It produces reports exploring the social impact of the Internet.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tech experts offer split verdict: Some expect the open Internet and consumer backlash will minimize cooperation with authoritarian governments; others believe the urge for profits and global reach will compel corporations to allow their tools to be used against critics of the status quo<\/p>\n","protected":false},"author":294,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","apple_news_api_id":"","apple_news_api_revision":"","apple_news_api_created_at":"","apple_news_api_modified_at":"","apple_news_api_share_url":"","apple_news_api_pending":"","apple_news_is_preview":false,"apple_news_is_hidden":false,"relatedPosts":[],"reportMaterials":[],"multiSectionReport":[],"package_parts__enabled":false,"package_parts":[],"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0},"categories":[],"tags":[],"bylines":[],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[458],"_fund_pool":[],"languages":[],"regions-countries":[],"research-teams":[526],"workflow-status":[],"collection":[],"class_list":["post-94957","post","type-post","status-publish","format-standard","hentry","formats-report","research-teams-internet"],"label":"Report","post_parent":0,"word_count":2370,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2012\/07\/05\/the-future-of-corporate-responsibility-2\/","art_direction":false,"_embeds":[],"prc_checklist":{"prc-image-alt-text":{"status":"complete","message":"No image blocks in content.","data":null},"prc-about-this-research":{"status":"incomplete","message":"Add an \"About this research\" details block.","data":null},"prc-paragraph-count":{"status":"complete","message":"Found 40 paragraphs.","data":{"count":40}},"prc-internal-link":{"status":"incomplete","message":"Add at least one internal link.","data":{"count":0}}},"watchChildPosts":false,"watchers":[],"table_of_contents":[],"report_materials":[],"report_pagination":{"current_post":null,"next_post":null,"previous_post":null,"pagination_items":[]},"parent_info":{"parent_title":"The Future of Corporate Responsibility","parent_id":94957},"materialsOrdered":[],"chaptersOrdered":[],"partsOrdered":[],"partsEnabled":false,"datacite_doi":"","prc_seo_data":{"title":"The Future of Corporate Responsibility","description":"Tech experts offer split verdict: Some expect the open Internet and consumer backlash will minimize cooperation with authoritarian governments; 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