{"id":94928,"date":"2012-09-20T00:00:00","date_gmt":"2012-09-20T05:00:00","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2012\/09\/20\/the-future-is-yesterday-public-relations-in-the-networked-era\/"},"modified":"2024-04-14T04:17:36","modified_gmt":"2024-04-14T09:17:36","slug":"the-future-is-yesterday-public-relations-in-the-networked-era","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2012\/09\/20\/the-future-is-yesterday-public-relations-in-the-networked-era\/","title":{"rendered":"The Future is Yesterday: Public Relations in the Networked Era"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Lee Rainie, director of the Pew Internet Project, described the new media ecology and how \u201cnetworked individuals\u201d get, share and create information. This new environment has disrupted the old models of public relations and requires a new understanding of how information is passed through social media and networks and how influence is reconfigured when everyone is a publisher and a broadcaster.<\/p>\n\n<p class=\"wp-block-paragraph\"><iframe title=\"SlideShare presentation\" src=\"https:\/\/www.slideshare.net\/PewInternet\/the-future-is-yesterdaypublic-relations-in-the-networked-era\" width=\"500\" height=\"750\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen loading=\"lazy\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Lee Rainie described the new media ecology and how &ldquo;networked individuals&rdquo; get, share and create information.<\/p>\n","protected":false},"author":117,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","apple_news_api_id":"","apple_news_api_revision":"","apple_news_api_created_at":"","apple_news_api_modified_at":"","apple_news_api_share_url":"","apple_news_api_pending":"","apple_news_is_preview":false,"apple_news_is_hidden":false,"relatedPosts":[],"reportMaterials":[],"multiSectionReport":[],"package_parts__enabled":false,"package_parts":[],"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0},"categories":[275,297,307],"tags":[2253],"bylines":[913],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[465],"_fund_pool":[],"languages":[],"regions-countries":[],"research-teams":[526],"workflow-status":[],"collection":[],"class_list":["post-94928","post","type-post","status-publish","format-standard","hentry","category-digital-news-landscape-2","category-emerging-technology","category-social-media","tag-new-media-ecology","bylines-lee-rainie","formats-presentation","research-teams-internet"],"label":"Presentation","post_parent":0,"word_count":61,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2012\/09\/20\/the-future-is-yesterday-public-relations-in-the-networked-era\/","art_direction":false,"_embeds":[],"prc_checklist":{"prc-image-alt-text":{"status":"complete","message":"No image blocks in content.","data":null},"prc-about-this-research":{"status":"incomplete","message":"Add an \"About this research\" details block.","data":null},"prc-paragraph-count":{"status":"complete","message":"Found 2 paragraphs.","data":{"count":2}},"prc-internal-link":{"status":"incomplete","message":"Add at least one internal link.","data":{"count":0}}},"watchChildPosts":false,"watchers":[],"table_of_contents":[],"report_materials":[],"report_pagination":{"current_post":null,"next_post":null,"previous_post":null,"pagination_items":[]},"parent_info":{"parent_title":"The Future is Yesterday: Public Relations in the Networked Era","parent_id":94928},"materialsOrdered":[],"chaptersOrdered":[],"partsOrdered":[],"partsEnabled":false,"datacite_doi":"","prc_seo_data":{"title":"The Future is Yesterday: Public Relations in the Networked Era","description":"Lee Rainie described the new media ecology and how &ldquo;networked individuals&rdquo; 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