{"id":94928,"date":"2012-09-20T00:00:00","date_gmt":"2012-09-20T05:00:00","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2012\/09\/20\/the-future-is-yesterday-public-relations-in-the-networked-era\/"},"modified":"2024-04-14T04:17:36","modified_gmt":"2024-04-14T09:17:36","slug":"the-future-is-yesterday-public-relations-in-the-networked-era","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2012\/09\/20\/the-future-is-yesterday-public-relations-in-the-networked-era\/","title":{"rendered":"The Future is Yesterday: Public Relations in the Networked Era"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Lee Rainie, director of the Pew Internet Project, described the new media ecology and how \u201cnetworked individuals\u201d get, share and create information. This new environment has disrupted the old models of public relations and requires a new understanding of how information is passed through social media and networks and how influence is reconfigured when everyone is a publisher and a broadcaster.<\/p>\n\n<p class=\"wp-block-paragraph\"><iframe loading=\"lazy\" title=\"The Future is Yesterday:\u000bPublic Relations in the Networked Era\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/ATznDjKm1Kkdai\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/PewInternet\/the-future-is-yesterdaypublic-relations-in-the-networked-era\" title=\"The Future is Yesterday: Public Relations in the Networked Era\" target=\"_blank\">The Future is Yesterday: Public Relations in the Networked Era<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/PewInternet\" target=\"_blank\">Pew Research Center&#39;s Internet &amp; American Life Project<\/a><\/strong> <\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>Lee Rainie described the new media ecology and how &ldquo;networked individuals&rdquo; get, share and create information.<\/p>\n","protected":false},"author":117,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","relatedPosts":[],"reportMaterials":[],"multiSectionReport":[],"package_parts__enabled":false,"package_parts":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[]},"categories":[275,297,307],"tags":[2253],"bylines":[913],"collection":[],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[465],"_fund_pool":[],"languages":[],"regions-countries":[],"research-teams":[526],"workflow-status":[],"class_list":["post-94928","post","type-post","status-publish","format-standard","hentry","category-digital-news-landscape-2","category-emerging-technology","category-social-media","tag-new-media-ecology","bylines-lee-rainie","formats-presentation","research-teams-internet"],"label":false,"post_parent":0,"word_count":81,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2012\/09\/20\/the-future-is-yesterday-public-relations-in-the-networked-era\/","art_direction":false,"_embeds":[],"watchers":[],"table_of_contents":[],"report_materials":"","report_pagination":{"current_post":null,"next_post":null,"previous_post":null,"pagination_items":[]},"parent_info":{"parent_title":"The Future is Yesterday: Public Relations in the Networked Era","parent_id":94928},"materialsOrdered":[],"chaptersOrdered":[],"partsOrdered":[],"partsEnabled":false,"datacite_doi":"","prc_seo_data":{"title":"The Future is Yesterday: Public Relations in the Networked Era","description":"Lee Rainie described the new media ecology and how &ldquo;networked individuals&rdquo; 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