{"id":94823,"date":"2013-02-14T10:36:16","date_gmt":"2013-02-14T15:36:16","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2013\/02\/14\/social-networking-site-users\/"},"modified":"2024-04-14T04:17:36","modified_gmt":"2024-04-14T09:17:36","slug":"social-networking-site-users","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/social-networking-site-users\/","title":{"rendered":"Social Networking Site Users"},"content":{"rendered":"

Overall use<\/h3>\n\n

Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%). Women are more likely than men to be on these sites. Those living in urban settings are also significantly more likely than rural internet users to use social networking.<\/p>\n\n

\"Social<\/figure>\n\n

Demographic breakdowns of various social media services<\/h3>\n\n

Twitter users<\/h4>\n\n

The percentage of internet users who are on Twitter has doubled since November 2010, currently standing at 16%. Those under 50, and especially those 18-29, are the most likely to use Twitter. Urban-dwellers are significantly more likely than both suburban and rural residents to be on Twitter.<\/p>\n\n

\"Twitter<\/figure>\n\n

Pinterest users<\/h4>\n\n

Pinterest, the online pinboard, has attracted 15% of internet users to its virtual scrapbooking.\u00a0 Whites, young people, the well-educated, those with higher income, and women are particularly likely to use the site.\u00a0 Pinterest is equally popular among those 18-29 and 30-49 (19%).\u00a0 Women are about five times as likely to be on the site as men, the largest difference in gender of any site featured in this report.<\/p>\n\n

\"Pinterest<\/figure>\n\n

Instagram users<\/h4>\n\n

Thirteen percent of internet users are taking and sharing pictures with Instagram.\u00a0 Women are more likely than men to use the site, as are those under 50.\u00a0 African-Americans and Hispanics are more likely than whites to use Instagram, along with urban residents.<\/p>\n\n

\"Instagram<\/figure>\n\n

Tumblr users<\/h4>\n\n

Tumblr is significantly less popular among internet users than the other social networking sites featured in this report.\u00a0 Just 6% of those online use the site.\u00a0 It is much more popular, however, among the youngest cohort \u2014 13% of those 18-29 are blogging on Tumblr.<\/p>\n\n

\"Tumblr<\/figure>\n\n

Facebook users<\/h4>\n\n

Facebook remains the most-used social networking platform, as two-thirds of online adults say that they are Facebook users.\u00a0 Women are more likely than men to be Facebook users, and Facebook use is especially common among younger adults.<\/p>\n\n

\"Facebook<\/figure>\n\n

About the Pew Research Center\u2019s Internet & American Life Project<\/h4>\n\n

is one of seven projects that make up the Pew Research Center<\/a>, a nonpartisan, nonprofit \u201cfact tank\u201d that provides information on the issues, attitudes and trends shaping America and the world. The Project produces reports exploring the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life. The Pew Internet Project takes no positions on policy issues related to the internet or other communications technologies. It does not endorse technologies, industry sectors, companies, nonprofit organizations, or individuals.<\/p>","protected":false},"excerpt":{"rendered":"

Overall use Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%). Women are more likely than men to be on these sites. Those living in urban settings are also significantly more likely than […]<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"relatedPosts":[],"reportMaterials":[],"multiSectionReport":[],"package_parts__enabled":false,"package_parts":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[],"jetpack_post_was_ever_published":false},"categories":[],"tags":[],"bylines":[949],"collection":[],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[458],"_fund_pool":[],"languages":[],"regions-countries":[],"research-teams":[526],"workflow-status":[],"class_list":["post-94823","post","type-post","status-publish","format-standard","hentry","bylines-joanna-brenner","formats-report","research-teams-internet"],"label":false,"post_parent":94679,"word_count":405,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/social-networking-site-users\/","art_direction":false,"_embeds":[],"watchers":[],"table_of_contents":[{"id":94679,"title":"The Demographics of Social Media Users \u2014 2012","slug":"the-demographics-of-social-media-users-2012-2","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/the-demographics-of-social-media-users-2012-2\/","is_active":false},{"id":94823,"title":"Social Networking Site Users","slug":"social-networking-site-users","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/social-networking-site-users\/","is_active":true},{"id":94817,"title":"Methodology","slug":"methodology-174-2","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/methodology-174-2\/","is_active":false}],"report_materials":"","report_pagination":{"current_post":{"id":94823,"title":"Social Networking Site Users","slug":"social-networking-site-users","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/social-networking-site-users\/","is_active":true,"page_num":2},"next_post":{"id":94817,"title":"Methodology","slug":"methodology-174-2","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/methodology-174-2\/","is_active":false,"page_num":3},"previous_post":{"id":94679,"title":"The Demographics of Social Media Users \u2014 2012","slug":"the-demographics-of-social-media-users-2012-2","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/the-demographics-of-social-media-users-2012-2\/","is_active":false,"page_num":1},"pagination_items":[{"id":94679,"title":"The Demographics of Social Media Users \u2014 2012","slug":"the-demographics-of-social-media-users-2012-2","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/the-demographics-of-social-media-users-2012-2\/","is_active":false,"page_num":1},{"id":94823,"title":"Social Networking Site Users","slug":"social-networking-site-users","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/social-networking-site-users\/","is_active":true,"page_num":2},{"id":94817,"title":"Methodology","slug":"methodology-174-2","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/methodology-174-2\/","is_active":false,"page_num":3}]},"parent_info":{"parent_title":"The Demographics of Social Media Users \u2014 2012","parent_id":94679},"materialsOrdered":[],"chaptersOrdered":[],"partsOrdered":[],"partsEnabled":false,"datacite_doi":"","prc_seo_data":{"title":"Social Networking Site Users","description":"Overall use Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to…","og_title":"Social Networking Site Users","og_description":"","schema_type":"Article","noindex":false,"canonical_url":"","primary_terms":[],"custom_schema":[],"og_image":0,"indexnow_submitted_at":null,"gsc_index_status":null},"prepublish_checks":{"prc-image-alt-text":{"status":"complete","message":"All images have alt text.","data":null},"prc-about-this-research":{"status":"incomplete","message":"Add an \"About this research\" details block.","data":null},"prc-paragraph-count":{"status":"complete","message":"Found 7 paragraphs.","data":{"count":7}},"prc-internal-link":{"status":"complete","message":"Found 1 internal link.","data":{"count":1}}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"relatedPostsOrdered":[],"bylinesOrdered":[{"key":"b6206708c9b24312fa14d2829f13ac6d","termId":949}],"acknowledgementsOrdered":[],"_links":{"self":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/94823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/comments?post=94823"}],"version-history":[{"count":2,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/94823\/revisions"}],"predecessor-version":[{"id":136736,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/94823\/revisions\/136736"}],"wp:attachment":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/media?parent=94823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/categories?post=94823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/tags?post=94823"},{"taxonomy":"bylines","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/bylines?post=94823"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/collection?post=94823"},{"taxonomy":"datasets","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/datasets?post=94823"},{"taxonomy":"level_of_effort","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/level_of_effort?post=94823"},{"taxonomy":"primary_audience","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/primary_audience?post=94823"},{"taxonomy":"information_type","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/information_type?post=94823"},{"taxonomy":"_post_visibility","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/_post_visibility?post=94823"},{"taxonomy":"formats","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/formats?post=94823"},{"taxonomy":"_fund_pool","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/_fund_pool?post=94823"},{"taxonomy":"languages","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/languages?post=94823"},{"taxonomy":"regions-countries","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/regions-countries?post=94823"},{"taxonomy":"research-teams","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/research-teams?post=94823"},{"taxonomy":"workflow-status","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/workflow-status?post=94823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}