{"id":94679,"date":"2013-02-14T00:00:00","date_gmt":"2013-02-14T05:00:00","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2013\/02\/14\/the-demographics-of-social-media-users-2012-2\/"},"modified":"2024-04-14T04:18:32","modified_gmt":"2024-04-14T09:18:32","slug":"the-demographics-of-social-media-users-2012-2","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/the-demographics-of-social-media-users-2012-2\/","title":{"rendered":"The Demographics of Social Media Users \u2014 2012"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A late 2012 survey by the Pew Research Center\u2019s Internet &amp; American Life Project shows that young adults are more likely than others to use major social media. At the same time, other groups are interested in different sites and services. In the case of Pinterest, Instagram, and Tumblr, these are the first reportable survey readings by Pew Research allowing comparison of whites, African-Americans, and Latinos.<\/p>\n\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"The landscape of social media users\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/media\/4337DA06829541D58DD2E150CD9782A7.jpg\" width=\"530\" height=\"335\"><\/figure>\n\n<p class=\"wp-block-paragraph\">These readings come from a national survey conducted between November 14 and December 9, 2012 on landline and cell phones and in English and in Spanish. The results reported here come from the 1,802 respondents who are internet users and the margin of error is +\/- 2.6 percentage points.<\/p>\n\n<p class=\"wp-block-paragraph\">Figures on Facebook usage are taken from a separate Pew Research Center survey conducted in December 2012. For more in-depth information about Americans\u2019 Facebook habits, see our recent report \u201c<a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/Reports\/2013\/Coming-and-going-on-facebook.aspx\">Coming and Going on Facebook<\/a>.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>Young adults are more likely than older adults to use social media.  Women, African-Americans, and Latinos show high interest in sites like Twitter, Instagram, and Pinterest.<\/p>\n","protected":false},"author":294,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","relatedPosts":[],"reportMaterials":[],"multiSectionReport":[{"key":"_migrate_0","postId":94823},{"key":"_migrate_1","postId":94817}],"package_parts__enabled":false,"package_parts":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[]},"categories":[305,307],"tags":[2252],"bylines":[949,903],"collection":[],"datasets":[1874],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[458],"_fund_pool":[],"languages":[],"regions-countries":[],"research-teams":[526],"workflow-status":[],"class_list":["post-94679","post","type-post","status-publish","format-standard","hentry","category-platforms-services","category-social-media","tag-social-networking","bylines-joanna-brenner","bylines-maeve-duggan","datasets-december-2012-facebook-omnibus","formats-report","research-teams-internet"],"label":false,"post_parent":0,"word_count":143,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/the-demographics-of-social-media-users-2012-2\/","art_direction":false,"_embeds":[],"watchers":[],"table_of_contents":[{"id":94679,"title":"The Demographics of Social Media Users \u2014 2012","slug":"the-demographics-of-social-media-users-2012-2","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/the-demographics-of-social-media-users-2012-2\/","is_active":true},{"id":94823,"title":"Social Networking Site Users","slug":"social-networking-site-users","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/social-networking-site-users\/","is_active":false},{"id":94817,"title":"Methodology","slug":"methodology-174-2","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/methodology-174-2\/","is_active":false}],"report_materials":"","report_pagination":{"current_post":{"id":94679,"title":"The Demographics of Social Media Users \u2014 2012","slug":"the-demographics-of-social-media-users-2012-2","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/the-demographics-of-social-media-users-2012-2\/","is_active":true,"page_num":1},"next_post":{"id":94823,"title":"Social Networking Site Users","slug":"social-networking-site-users","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/social-networking-site-users\/","is_active":false,"page_num":2},"previous_post":null,"pagination_items":[{"id":94679,"title":"The Demographics of Social Media Users \u2014 2012","slug":"the-demographics-of-social-media-users-2012-2","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/the-demographics-of-social-media-users-2012-2\/","is_active":true,"page_num":1},{"id":94823,"title":"Social Networking Site Users","slug":"social-networking-site-users","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/social-networking-site-users\/","is_active":false,"page_num":2},{"id":94817,"title":"Methodology","slug":"methodology-174-2","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/02\/14\/methodology-174-2\/","is_active":false,"page_num":3}]},"parent_info":{"parent_title":"The Demographics of Social Media Users \u2014 2012","parent_id":94679},"materialsOrdered":[],"chaptersOrdered":[{"key":"_migrate_0","postId":94823},{"key":"_migrate_1","postId":94817}],"partsOrdered":[],"partsEnabled":false,"datacite_doi":"","prc_seo_data":{"title":"The Demographics of Social Media Users \u2014 2012","description":"Young adults are more likely than older adults to use social media.  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