{"id":94440,"date":"2013-09-19T00:00:00","date_gmt":"2013-09-19T05:00:00","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2013\/09\/19\/marketing-in-the-networked-age\/"},"modified":"2024-04-14T04:17:27","modified_gmt":"2024-04-14T09:17:27","slug":"marketing-in-the-networked-age","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/09\/19\/marketing-in-the-networked-age\/","title":{"rendered":"Marketing in the networked age"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Lee Rainie, Director of the Pew Research Center\u2019s Internet\u00a0Project, discusses the Project\u2019s latest research about internet use, mobile connectivity, and\u00a0social media, and what the findings\u00a0mean for marketers. He will explore how &#8220;networked information&#8221; has very different characteristics from &#8220;industrial era media&#8221; and why this has profound implications for the way marketers gain\u00a0attention for their messages and interact with their audiences. The conference website is <strong><em><a href=\"http:\/\/mamsummit.com\/baltimore2013\/agenda\/\">here.<\/a><\/em><\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><iframe title=\"SlideShare presentation\" src=\"https:\/\/www.slideshare.net\/PewInternet\/2013-9-19-13-marketing-in-the-networked-age-pdf\" width=\"500\" height=\"750\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen loading=\"lazy\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>How the new media ecosystem has affected marketing<\/p>\n","protected":false},"author":117,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","apple_news_api_id":"","apple_news_api_revision":"","apple_news_api_created_at":"","apple_news_api_modified_at":"","apple_news_api_share_url":"","apple_news_api_pending":"","apple_news_is_preview":false,"apple_news_is_hidden":false,"relatedPosts":[],"reportMaterials":[],"multiSectionReport":[],"package_parts__enabled":false,"package_parts":[],"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0},"categories":[234,275,297,332,307],"tags":[2253],"bylines":[913],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[465],"_fund_pool":[],"languages":[],"regions-countries":[],"research-teams":[526],"workflow-status":[],"collection":[],"class_list":["post-94440","post","type-post","status-publish","format-standard","hentry","category-business-workplace","category-digital-news-landscape-2","category-emerging-technology","category-media-industry","category-social-media","tag-new-media-ecology","bylines-lee-rainie","formats-presentation","research-teams-internet"],"label":"Presentation","post_parent":0,"word_count":71,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/09\/19\/marketing-in-the-networked-age\/","art_direction":false,"_embeds":[],"prc_checklist":{"prc-image-alt-text":{"status":"complete","message":"No 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