{"id":94308,"date":"2013-12-30T10:22:52","date_gmt":"2013-12-30T15:22:52","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2013\/12\/30\/social-media-matrix\/"},"modified":"2024-04-14T04:17:25","modified_gmt":"2024-04-14T09:17:25","slug":"social-media-matrix","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2013\/12\/30\/social-media-matrix\/","title":{"rendered":"Social media matrix"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Some 36% of internet users say that they use just one of the five social media sites specified in this report (Facebook, Twitter, Instagram, Pinterest, and LinkedIn), while 42% use two or more of these sites. The remaining 22% of internet users have not adopted any of the five major platforms we asked about in our survey.<\/p>\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2014\/01\/08\/social-media-update-2013\/number-of-social-media-sites-used\/\" rel=\"attachment wp-att-6236\"><img data-dominant-color=\"f4f4f3\" data-has-transparency=\"false\" style=\"--dominant-color: #f4f4f3;\" decoding=\"async\" sizes=\"(max-width: 640px) 100vw, 640px\" class=\"wp-image-6236 not-transparent\" alt=\"Number of social media sites used\" src=\"https:\/\/assets.pewresearch.org\/wp-content\/uploads\/sites\/14\/2014\/01\/number-of-social-media-sites-used.jpg\" ><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\">Among those internet users who only use one of these five major social networking platforms, 8% use LinkedIn, 4% use Pinterest, and 2% each say that Instagram or Twitter is their sole social networking site. The remaining 84% say that Facebook is the one social networking site they use.<\/p>\n\n<p class=\"wp-block-paragraph\">Facebook is by far the most commonly-used social networking platform, and as a result, a significant majority of Twitter, Instagram, Pinterest, and LinkedIn users also use Facebook. At the low end, 83% of LinkedIn users also use Facebook. At the high end, 93% of Instagram users also use Facebook (Instagram\u2019s parent company). About a quarter of Facebook users use each of the other sites.<\/p>\n\n<p class=\"wp-block-paragraph\">Turning to sites other than Facebook, a significant level of overlap exists between Instagram and Twitter users \u2013 53% of Twitter users also use Instagram, and 53% of Instagram users also use Twitter. Among non-Facebook sites, this is the highest rate of \u201creciprocity\u201d between user groups we measured.<\/p>\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2014\/01\/08\/social-media-update-2013\/social-media-matrix\/\" rel=\"attachment wp-att-6239\"><img decoding=\"async\" class=\"wp-image-6239\" alt=\"Social media matrix\" src=\"https:\/\/assets.pewresearch.org\/wp-content\/uploads\/sites\/14\/2014\/01\/social-media-matrix.jpg\" ><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Some 36% of internet users say that they use just one of the five social media sites specified in this report (Facebook, Twitter, Instagram, Pinterest, and LinkedIn), while 42% use two or more of these sites. The remaining 22% of internet users have not adopted any of the five major platforms we asked about in 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