{"id":94268,"date":"2014-03-13T14:55:39","date_gmt":"2014-03-13T19:55:39","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2014\/03\/13\/pew-research-more-than-two-thirds-of-americans-are-actively-engaged-with-public-libraries\/"},"modified":"2024-04-14T04:12:58","modified_gmt":"2024-04-14T09:12:58","slug":"pew-research-more-than-two-thirds-of-americans-are-actively-engaged-with-public-libraries","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2014\/03\/13\/pew-research-more-than-two-thirds-of-americans-are-actively-engaged-with-public-libraries\/","title":{"rendered":"Pew Research: More than two-thirds of Americans are actively engaged with public libraries"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Washington (March 13, 2014)\u2014The Pew Research Center today released <a href=\"http:\/\/libraries.pewresearch.org\/pewresearch-org\/internet\/2014\/03\/13\/typology\/\">a new report<\/a> examining the spectrum of Americans\u2019 relationships with public libraries. This elaborate typology of groups based on their library engagement\u2014the first of its kind\u2014sheds light on broader issues around the relationship between technology, libraries, and information resources in the U.S.<\/p>\n\n<p class=\"wp-block-paragraph\">The findings in this report are based on the results of a nationally representative survey of 6,224 Americans ages 16 and older\u2014a sample that is roughly three times larger than that of previous surveys in this research series, allowing for a more complex analysis of public libraries\u2019 roles in Americans\u2019 lives today. Respondents were sorted into groups based on the results of a special statistical analysis of their engagement with public libraries, such as their library use and their views about libraries\u2019 roles in their communities. Among the major findings:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Public library users and proponents are not a niche group:<\/b> 30% of Americans are highly engaged with public libraries, and an additional 39% fall into medium engagement categories.<\/li>\n<li><b>Americans\u2019 library habits do not exist in a vacuum: <\/b>People\u2019s connection\u2014or lack of connection\u2014with public libraries is part of their broader information and social landscape. As a rule, people who have extensive economic, social, technological, and cultural resources are also more likely to use and value libraries as part of those networks. Many of those who are less engaged with public libraries tend to have lower levels of technology use, fewer ties to their neighbors, lower feelings of personal efficacy, and less engagement with other cultural activities.<\/li>\n<li><b>Life stage and special circumstances are linked to increased library use and higher engagement with information:<\/b> Deeper connections with public libraries are often associated with key life moments such as having a child, seeking a job, being a student, and going through a situation in which research and data can help inform a decision. Similarly, quieter times of life, such as retirement, or less momentous periods, such as when people\u2019s jobs are stable, might prompt less frequent information searches and library visits.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u201cBuilding this typology has given us a window into the broader context of public libraries\u2019 role in Americans\u2019 technological and information landscape today,\u201d said Kathryn Zickuhr, Research Associate at the Pew Research Center and a main author of this report. \u201cRather than describe the basic library usage of various groups, as we\u2019ve done in the past, this typology pulls back to look at what traits go along with higher\u2014or lower\u2014levels of library engagement, and what people with certain library habits and views have in common with each other.\u201d<\/p>\n\n<h4 id=\"surprises-in-the-data-include\" class=\"wp-block-heading\">Surprises in the data include:<\/h4>\n\n<ul class=\"wp-block-list\">\n<li><b>Technology users are generally library users:<\/b> A common narrative is that Americans are turning away from libraries because of newer technology, but the data shows that most highly-engaged library users are also big technology users. There are some indications that the most plugged-in and highest-income respondents, whom we call \u201cInformation Omnivores,\u201d are not as reliant on libraries as the most engaged group, called \u201cLibrary Lovers.\u201d Still, both groups are highly engaged with public libraries and the most avid supporters of the idea that libraries make communities better.<\/li>\n<li><b>There are people who have never visited a library who still value libraries\u2019 roles in their communities\u2014and even in their own lives:<\/b> Members of the group we identify as \u201cDistant Admirers\u201d have never personally used a library, but nevertheless tend to have strongly positive opinions about how valuable libraries are to communities\u2014particularly for libraries\u2019 role in encouraging literacy and for providing resources that might otherwise be hard to obtain. Many Distant Admirers say that someone else in their household does use the library, and therefore may use library resources indirectly.<\/li>\n<li><b>Most Americans do <span style=\"text-decoration: underline\">not<\/span> feel overwhelmed by information today, and the people who feel \u201cinformation overload\u201d the most are actually less likely to use newer technologies\u2014and less likely to use libraries:<\/b> Some 18% of Americans say they feel overloaded by information\u2014a drop in those feeling this way from 27% who said information overload was a problem to them in 2006. Those who feel overloaded are actually less likely to use the internet or smartphones, and are most represented in groups with lower levels of library engagement such as Off the Grid, Distant Admirers, and Not For Me.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u201cA key theme in these survey findings is that many people see acquiring information as a highly social process in which trusted helpers matter,\u201d said Lee Rainie, Director of the Pew Research Center\u2019s Internet Project and a main author of the report. \u201cOne of the main resources that people tap when they have questions is the networks of expertise. Even some of the most self-sufficient information consumers in our sample find that libraries and librarians can be part of their networks when they have problems to solve or decisions to make.\u201d<\/p>\n\n<h4 id=\"about-the-typology\" class=\"wp-block-heading\">About the typology<\/h4>\n\n<p class=\"wp-block-paragraph\">This typology is built around how people rate the importance of public libraries in their lives; how they use libraries; and how they view the role of libraries in communities. It includes four broad levels of library engagement, which are further broken into a total of nine individual groups:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>High engagement with public libraries: 30% of the population<\/li>\n<li>Medium engagement with libraries: 39% of the population<\/li>\n<li>Low engagement with libraries: 17% of the population<\/li>\n<li>No engagement: 14% of the population<\/li>\n<\/ol>\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/assets.pewresearch.org\/wp-content\/uploads\/sites\/14\/2014\/03\/PI-library-typology-03-13-2014-00-02.png\"><img data-dominant-color=\"deddda\" data-has-transparency=\"false\" style=\"--dominant-color: #deddda;\" loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"652\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2014\/03\/PI-library-typology-03-13-2014-00-02.png?resize=480,511 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2014\/03\/PI-library-typology-03-13-2014-00-02.png?resize=612,652 612w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" class=\"wp-image-119057 not-transparent\" alt=\"PI-library-typology-03-13-2014-00-02\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2014\/03\/PI-library-typology-03-13-2014-00-02.png\" ><\/a><\/figure>\n\n<h4 id=\"about-this-report\" class=\"wp-block-heading\">About this report<\/h4>\n\n<p class=\"wp-block-paragraph\">This report is part of\u00a0<a href=\"http:\/\/libraries.pewresearch.org\/pewresearch-org\/internet\/\">a larger research effort<\/a>\u00a0by the Pew Research Center\u2019s Internet &amp; American Life Project that is exploring the role public libraries play in people\u2019s lives and in their communities. The research is underwritten by the Bill &amp; Melinda Gates Foundation. All references to \u201clibraries\u201d in this report refer to public libraries in the U.S.<\/p>\n\n<p class=\"wp-block-paragraph\">The findings in this report are based on the results of a nationally representative survey of 6,224 Americans ages 16 and older fielded July 18-September 30, 2013. It was conducted in English and Spanish on landline and cell phones. The margin of error for the full sample is plus or minus 1.4 percentage points. Unlike standard Pew Research surveys of adults 18 and older, this report also contains data on Americans ages 16-17. However, any analyses of behaviors based on education level or household income level exclude this younger age group and are based solely on adults ages 18 and older, which is also noted throughout the report.<\/p>","protected":false},"excerpt":{"rendered":"<p>A wide-ranging look at Americans\u2019 lives examines the way people use books, technology, and public libraries as part of the social and information landscape in the digital 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