{"id":93044,"date":"2021-04-07T12:08:06","date_gmt":"2021-04-07T17:08:06","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2021\/04\/07\/social-media-use-in-2021\/"},"modified":"2025-04-23T23:57:05","modified_gmt":"2025-04-24T03:57:05","slug":"social-media-use-in-2021","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2021\/04\/07\/social-media-use-in-2021\/","title":{"rendered":"Social Media Use in 2021"},"content":{"rendered":"<h2 class=\"has-text-align-left wp-block-prc-block-subtitle\" aria-level=\"2\">A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30.<\/h2>\n\n<div style=\"border-width:1px;padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--20);--block-gap: inherit\" class=\"is-style-alternate wp-block-prc-block-collapsible has-background has-ui-beige-very-light-background-color has-border-color has-ui-beige-dark-border-color\" id=\"how-we-did-this\" data-wp-interactive=\"{&quot;namespace&quot;:&quot;prc-block\\\/collapsible&quot;}\" data-wp-context=\"{&quot;collapsibleId&quot;:&quot;how-we-did-this&quot;,&quot;isOpen&quot;:false}\" data-wp-class--is-open=\"context.isOpen\" data-wp-init--scroll-into-view=\"callbacks.onInitScrollIntoView\"><div class=\"wp-block-prc-block-collapsible__title\" data-wp-on--click=\"actions.onClick\"><div>How we did this<\/div><button class=\"wp-block-prc-block-collapsible__icon\"><span data-wp-bind--hidden=\"context.isOpen\"><i class=\"icon icon-library__light icon__circle-plus\"><svg style=\"width: 1em; height: 1em;\"><use xlink:href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/plugins\/prc-icon-library\/build\/icons\/sprites\/light.svg#circle-plus\"><\/use><\/svg><\/i><\/span><span data-wp-bind--hidden=\"!context.isOpen\" hidden><i class=\"icon icon-library__light icon__circle-minus\"><svg style=\"width: 1em; height: 1em;\"><use xlink:href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/plugins\/prc-icon-library\/build\/icons\/sprites\/light.svg#circle-minus\"><\/use><\/svg><\/i><\/span><\/button><\/div><div class=\"wp-block-prc-block-collapsible__content\">\n\n<p class=\"wp-block-paragraph\">To better understand Americans\u2019 use of social media, online platforms and messaging apps, Pew Research Center surveyed 1,502 U.S. adults from Jan. 25 to Feb. 8, 2021, by cellphone and landline phone. The survey was conducted by interviewers under the direction of Abt Associates and is weighted to be representative of the U.S. adult population by gender, race, ethnicity, education and other categories. Here are the&nbsp;<a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/2021\/04\/PI_2021.04.07_Social-Media-Use_TOPLINE.pdf\">questions used&nbsp;for this report<\/a>, along with responses, and&nbsp;<a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2021\/04\/07\/social-media-use-methodology\/\">its&nbsp;methodology<\/a>.<\/p>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Despite a <a href=\"https:\/\/www.theguardian.com\/technology\/2019\/dec\/28\/tech-industry-year-in-review-facebook-google-amazon\">string of controversies<\/a> and the public\u2019s <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2020\/10\/15\/64-of-americans-say-social-media-have-a-mostly-negative-effect-on-the-way-things-are-going-in-the-u-s-today\/\">relatively negative sentiments<\/a> about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site \u2013 a share that has <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/fact-sheet\/social-media\/\">remained relatively<\/a> stable over the past five years, according to a new Pew Research Center survey of U.S. adults.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><a rel=\"attachment wp-att-115059\" href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2021\/04\/07\/social-media-use-in-2021\/pi_2021-04-07_social-media_0-01-png\/\"><img data-dominant-color=\"f1f1f1\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"1082\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2021\/04\/PI_2021.04.07_social-media_0-01.png?resize=480,618 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2021\/04\/PI_2021.04.07_social-media_0-01.png?resize=782,1007 782w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2021\/04\/PI_2021.04.07_social-media_0-01.png?resize=840,1082 840w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2021\/04\/PI_2021.04.07_social-media_0-01.png\" alt=\"Growing share of Americans say they use YouTube; Facebook remains one of the most widely used online platforms among U.S. adults\" class=\"wp-image-115059 not-transparent\" style=\"--dominant-color: #f1f1f1; width:420px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond the general question of overall social media use, the survey also covers use of individual sites and apps. YouTube and Facebook continue to dominate the online landscape, with 81% and 69%, respectively, reporting ever using these sites. And YouTube and Reddit were the only two platforms measured that saw statistically <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2019\/04\/10\/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018\/\">significant growth since 2019<\/a>, when the Center last polled on this topic via a phone survey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to the other platforms in the survey, 40% of adults say they ever use Instagram and about three-in-ten report using Pinterest or LinkedIn. One-quarter say they use Snapchat, and similar shares report being users of Twitter or WhatsApp. TikTok \u2013 an <a href=\"https:\/\/www.bbc.com\/news\/technology-53640724\">app for sharing short videos<\/a> \u2013 is used by 21% of Americans, while 13% say they use the <a href=\"https:\/\/venturebeat.com\/2019\/05\/14\/neighborhood-social-network-nextdoor-raises-123-million-at-2-1-billion-valuation\/\">neighborhood-focused<\/a> platform Nextdoor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even as other platforms do not nearly match the overall reach of YouTube or Facebook, there are certain sites or apps, most notably Instagram, Snapchat and TikTok, that have an especially strong following among young adults. In fact, a majority of 18- to 29-year-olds say they use Instagram (71%) or Snapchat (65%), while roughly half say the same for TikTok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These findings come from a nationally representative survey of 1,502 U.S. adults conducted via telephone Jan. 25-Feb.8, 2021.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"with-the-exception-of-youtube-and-reddit-most-platforms-show-little-growth-since-2019\">With the exception of YouTube and Reddit, most platforms show little growth since 2019<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube is the most commonly used online platform asked about in this survey, and there\u2019s evidence that its reach is growing. Fully 81% of Americans say they ever use the video-sharing site, up from 73% in 2019. Reddit was the only other platform polled about that experienced statistically significant growth during this time period \u2013 increasing from 11% in 2019 to 18% today.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook\u2019s growth has leveled off over the last five years, but it remains one of the most widely used social media sites among adults in the United States: 69% of adults today say they ever use the site, equaling the share who said this two years prior. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, the respective shares of Americans who report using Instagram, Pinterest, LinkedIn, Snapchat, Twitter and WhatsApp are statistically unchanged <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2019\/04\/10\/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018\/\">since 2019<\/a>. This represents a broader trend that extends beyond the past two years in which the rapid adoption of most of these sites and apps seen in the last decade has slowed. (This was the first year the Center asked about TikTok via a phone poll and the first time it has surveyed about Nextdoor.)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"adults-under-30-stand-out-for-their-use-of-instagram-snapchat-and-tiktok\">Adults under 30 stand out for their use of Instagram, Snapchat and TikTok<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When asked about their social media use more broadly \u2013 rather than their use of specific platforms \u2013 72% of Americans say they ever use social media sites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a pattern consistent with <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2019\/04\/10\/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018\/\">past Center studies<\/a> on social media use, there are some stark age differences. Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%). By comparison, a somewhat smaller share of those ages 50 to 64 (73%) say they use social media sites, while fewer than half of those 65 and older (45%) report doing this.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These age differences generally extend to use of specific platforms, with younger Americans being more likely than their older counterparts to use these sites \u2013 though the gaps between younger and older Americans vary across platforms.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><a rel=\"attachment wp-att-115089\" href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2021\/04\/07\/social-media-use-in-2021\/pi_2021-04-07_social-media_0-02a-png\/\"><img data-dominant-color=\"f2f2f2\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"914\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2021\/04\/PI_2021.04.07_social-media_0-02a.png?resize=480,522 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2021\/04\/PI_2021.04.07_social-media_0-02a.png?resize=782,851 782w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2021\/04\/PI_2021.04.07_social-media_0-02a.png?resize=840,914 840w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2021\/04\/PI_2021.04.07_social-media_0-02a.png\" alt=\"Age gaps in Snapchat, Instagram use are particularly wide, less so for Facebook\" class=\"wp-image-115089 not-transparent\" style=\"--dominant-color: #f2f2f2; width:420px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Majorities of 18- to 29-year-olds say they use Instagram or Snapchat and about half say they use TikTok, with those on the younger end of this cohort \u2013 ages 18 to 24 \u2013 being especially likely to report using Instagram (76%), Snapchat (75%) or TikTok (55%).[1. Due to a limited sample size, figures for those ages 25 to 29 cannot be reported on separately.] These shares stand in stark contrast to those in older age groups. For instance, while 65% of adults ages 18 to 29 say they use Snapchat, just 2% of those 65 and older report using the app \u2013 a difference of 63 percentage points.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, a vast majority of adults under the age of 65 say they use YouTube. Fully 95% of those 18 to 29 say they use the platform, along with 91% of those 30 to 49 and 83% of adults 50 to 64. However, this share drops substantially \u2013 to 49% \u2013 among those 65 and older.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By comparison, age gaps between the youngest and oldest Americans are narrower for Facebook. Fully 70% of those ages 18 to 29 say they use the platform, and those shares are statistically the same for those ages 30 to 49 (77%) or ages 50 to 64 (73%). Half of those 65 and older say they use the site \u2013 making Facebook and YouTube the two most used platforms among this older population.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other sites and apps stand out for their demographic differences:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram:<\/strong> About half of Hispanic (52%) and Black Americans (49%) say they use the platform, compared with smaller shares of White Americans (35%) who say the same.[2. There were not enough Asian American respondents in the sample to be broken out into a separate analysis. As always, their responses are incorporated into the general population figures throughout this report.]<\/li>\n\n\n\n<li><strong>WhatsApp:<\/strong> Hispanic Americans (46%) are far more likely to say they use WhatsApp than Black (23%) or White Americans (16%). Hispanics also stood out for their WhatsApp use in the Center\u2019s previous surveys on this topic.<\/li>\n\n\n\n<li><strong>LinkedIn:<\/strong> Those with higher levels of education are again more likely than those with lower levels of educational attainment to report being LinkedIn users. Roughly half of adults who have a bachelor\u2019s or advanced degree (51%) say they use LinkedIn, compared with smaller shares of those with some college experience (28%) and those with a high school diploma or less (10%).<\/li>\n\n\n\n<li><strong>Pinterest:<\/strong> Women continue to be far more likely than men to say they use Pinterest when compared with male counterparts, by a difference of 30 points (46% vs. 16%).<\/li>\n\n\n\n<li><strong>Nextdoor:<\/strong> There are large differences in use of this platform by community type. Adults living in urban (17%) or suburban (14%) areas are more likely to say they use Nextdoor. Just 2% of rural Americans report using the site.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a rel=\"attachment wp-att-115063\" href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2021\/04\/07\/social-media-use-in-2021\/pi_2021-04-07_social-media_0-03-png\/\"><img data-dominant-color=\"c7d5e4\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1260\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2021\/04\/PI_2021.04.07_social-media_0-03.png?resize=480,473 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2021\/04\/PI_2021.04.07_social-media_0-03.png?resize=782,770 782w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2021\/04\/PI_2021.04.07_social-media_0-03.png?resize=960,945 960w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2021\/04\/PI_2021.04.07_social-media_0-03.png?resize=1200,1181 1200w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2021\/04\/PI_2021.04.07_social-media_0-03.png?resize=1280,1260 1280w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2021\/04\/PI_2021.04.07_social-media_0-03.png\" alt=\"Use of online platforms, apps varies \u2013 sometimes widely \u2013 by demographic group\" class=\"wp-image-115063 not-transparent\" style=\"--dominant-color: #c7d5e4; width:640px\" \/><\/a><\/figure>\n\n\n\n<h3 data-is-section=\"true\" data-wp-context=\"{&quot;id&quot;:&quot;a-majority-of-facebook-snapchat-and-instagram-users-say-they-visit-these-platforms-on-a-daily-basis&quot;}\" data-wp-interactive=\"{&quot;namespace&quot;:&quot;prc-block\\\/table-of-contents&quot;}\" class=\"wp-block-heading\" id=\"a-majority-of-facebook-snapchat-and-instagram-users-say-they-visit-these-platforms-on-a-daily-basis\">A majority of Facebook, Snapchat and Instagram users say they visit these platforms on a daily basis<\/h3>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><a rel=\"attachment wp-att-115071\" href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2021\/04\/07\/social-media-use-in-2021\/pi_2021-04-07_social-media_0-04-png\/\"><img data-dominant-color=\"d2dae4\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"818\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2021\/04\/PI_2021.04.07_social-media_0-04.png?resize=480,467 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2021\/04\/PI_2021.04.07_social-media_0-04.png?resize=782,762 782w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2021\/04\/PI_2021.04.07_social-media_0-04.png?resize=840,818 840w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2021\/04\/PI_2021.04.07_social-media_0-04.png\" alt=\"Seven-in-ten Facebook users say they visit site daily\" class=\"wp-image-115071 not-transparent\" style=\"--dominant-color: #d2dae4; width:420px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">While there has been much written about Americans\u2019 <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2019\/05\/16\/facts-about-americans-and-facebook\/\">changing relationship with Facebook<\/a>, its users remain quite active on the platform. Seven-in-ten Facebook users say they use the site daily, including 49% who say they use the site several times a day. (These figures are statistically unchanged from those reported in the <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2019\/04\/10\/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018\/\">Center\u2019s 2019 survey<\/a> about social media use.) &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smaller shares \u2013 though still a majority \u2013 of Snapchat or Instagram users report visiting these respective platforms daily (59% for both). And being active on these sites is especially common for younger users. For instance, 71% of Snapchat users ages 18 to 29 say they use the app daily, including six-in-ten who say they do this multiple times a day. The pattern is similar for Instagram: 73% of 18- to 29-year-old Instagram users say they visit the site every day, with roughly half (53%) reporting they do so several times per day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube is used daily by 54% if its users, with 36% saying they visit the site several times a day. By comparison, Twitter is used less frequently, with fewer than half of its users (46%) saying they visit the site daily.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30.<\/p>\n","protected":false},"author":377,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30.","sub_title":"A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 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