{"id":92486,"date":"2024-02-22T11:50:12","date_gmt":"2024-02-22T16:50:12","guid":{"rendered":""},"modified":"2025-05-06T16:41:01","modified_gmt":"2025-05-06T20:41:01","slug":"how-u-s-adults-use-tiktok","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2024\/02\/22\/how-u-s-adults-use-tiktok\/","title":{"rendered":"How U.S. Adults Use TikTok"},"content":{"rendered":"<h2 class=\"has-text-align-left wp-block-prc-block-subtitle\" aria-level=\"2\">Around half of adult TikTok users in the U.S. have never posted a video themselves. And a minority of users produce the vast majority of content<\/h2>\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-dominant-color=\"6c5e5e\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_featured-jpg.webp?resize=480,270 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_featured-jpg.webp?resize=782,440 782w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_featured-jpg.webp?resize=960,540 960w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_featured-jpg.webp?resize=1200,675 1200w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_featured-jpg.webp?resize=1280,720 1280w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/2024\/02\/PL_2024.02.22_tiktok-users_featured-jpg.webp\" alt=\"An image of someone using the TikTok app on their smartphone\" class=\"wp-image-114275 not-transparent\" style=\"--dominant-color: #6c5e5e; width:640px\" \/><figcaption class=\"wp-element-caption\">(Hyoung Chang\/The Denver Post)<\/figcaption><\/figure>\n\n\n<div style=\"border-width:1px;padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--20);--block-gap: inherit\" class=\"wp-block-prc-block-collapsible has-background has-ui-beige-very-light-background-color has-border-color has-ui-beige-dark-border-color\" id=\"how-we-did-this\" data-wp-interactive=\"{&quot;namespace&quot;:&quot;prc-block\\\/collapsible&quot;}\" data-wp-context=\"{&quot;collapsibleId&quot;:&quot;how-we-did-this&quot;,&quot;isOpen&quot;:false}\" data-wp-class--is-open=\"context.isOpen\" data-wp-init--scroll-into-view=\"callbacks.onInitScrollIntoView\"><div class=\"wp-block-prc-block-collapsible__title\" data-wp-on--click=\"actions.onClick\"><div>How we did this<\/div><button class=\"wp-block-prc-block-collapsible__icon\"><span data-wp-bind--hidden=\"context.isOpen\"><i class=\"icon icon-library__light icon__circle-plus\"><svg style=\"width: 1em; height: 1em;\"><use xlink:href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/plugins\/prc-icon-library\/build\/icons\/sprites\/light.svg#circle-plus\"><\/use><\/svg><\/i><\/span><span data-wp-bind--hidden=\"!context.isOpen\" hidden><i class=\"icon icon-library__light icon__circle-minus\"><svg style=\"width: 1em; height: 1em;\"><use xlink:href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/plugins\/prc-icon-library\/build\/icons\/sprites\/light.svg#circle-minus\"><\/use><\/svg><\/i><\/span><\/button><\/div><div class=\"wp-block-prc-block-collapsible__content\">\n\n<p class=\"wp-block-paragraph\">Pew Research Center conducted this study to gain insight into TikTok users\u2019 views of and behaviors on the site, as well as how those opinions might vary based on their posting activity. To conduct this analysis, we surveyed 2,745 U.S. adult TikTok users in August 2023. Everyone who took part in this survey is a member of the Center\u2019s American Trends Panel (ATP) \u2013 an online survey panel that is recruited through national, random sampling of residential addresses \u2013 and indicated that they use TikTok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">869 of these respondents volunteered a valid TikTok handle (their unique username preceded by an \u201c@\u201d sign) for research purposes. This allowed us to analyze their actual (observed) behaviors on the platform and compare them with their responses to the survey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/wp-content\/uploads\/sites\/9\/2024\/02\/PL_2024.02.22_TikTok-Users_TOPLINE.pdf\">questions used for the report<\/a>, along with responses, and its <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2024\/02\/22\/tiktok-users-methodology\/\">methodology<\/a>.<\/p>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">A new Pew Research Center study matching the survey responses and on-site behaviors of U.S. adult TikTok users finds that a minority of avid posters create the vast majority of content on the site. And most users post seldom, if at all \u2013 instead using TikTok primarily to view and consume content made by others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These findings come at a time when <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2024\/01\/31\/americans-social-media-use\/\">one-third of U.S. adults say they use the site<\/a> and <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2023\/11\/15\/more-americans-are-getting-news-on-tiktok-bucking-the-trend-seen-on-most-other-social-media-sites\/\">a growing share get news there<\/a>. Among our key findings about how the American public is using TikTok:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A small share of users are responsible for producing the majority of TikTok content. <\/strong>The top 25% of U.S. adults on TikTok by posting volume produce 98% of all publicly accessible videos from this group. This is in line with the Center\u2019s <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2021\/11\/15\/the-behaviors-and-attitudes-of-u-s-adults-on-twitter\/\">previous research on Twitter users<\/a>, which found a similar ratio of highly active users creating the majority of content on the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The typical TikTok user posts seldom, if ever.<\/strong> About half of all U.S. adults on the site have never posted a video themselves. And the typical user has not added any information to the \u201cbio\u201d field on their account.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2024\/02\/22\/how-u-s-adults-use-tiktok\/pl_2024-02-22_tiktok-users_0-01-png\/\" rel=\"attachment wp-att-114224\"><img data-dominant-color=\"efe6db\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"1016\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_0-01.png?resize=480,581 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_0-01.png?resize=782,946 782w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_0-01.png?resize=840,1016 840w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_0-01.png\" alt=\"A chart showing that The most active 25% of U.S. adult TikTok users produce 98% of public content\" class=\"wp-image-114224 not-transparent\" style=\"--dominant-color: #efe6db; width:420px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The posting behaviors of younger adults do not stand out dramatically from other age groups.<\/strong> Users ages 18 to 34 are much more likely than their older counterparts to use TikTok in the first place. But around half of these younger users have ever posted on the site \u2013 similar to the share among users ages 35 to 49.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Users who have posted videos on TikTok are more active on the platform in general than non-posters. <\/strong>Posters typically follow more users, have more followers themselves, are more likely to have filled out their account bio and are somewhat more likely to find the content of their \u201cFor You\u201d page extremely interesting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TikTok users are more likely than not to find their \u201cFor You\u201d page interesting.<\/strong> TikTok is defined by its algorithmically curated \u201cFor You\u201d page, and users generally like the content the algorithm serves them. Some 40% of users say this content is either extremely or very interesting to them, far more than the 14% in total who say it is not too or not at all interesting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The study began with a survey conducted in August 2023 of 2,745 U.S. adult TikTok users. It includes direct observation of the accounts and posting behavior of 869 respondents who volunteered to share their account handle for research purposes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All these accounts \u2013 regardless of their privacy settings \u2013 contained basic account metadata. This includes their bio and display name fields, counts of followers and followed accounts, and the total number of \u201clikes\u201d the user had received on any videos they posted. For accounts set to public, we were also able to observe any public videos posted to the account to get a better understanding of adult TikTok users\u2019 posting behavior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2024\/01\/31\/americans-social-media-use\/\"><strong><em>Americans\u2019 social media use in 2023<\/em><\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2023\/11\/15\/more-americans-are-getting-news-on-tiktok-bucking-the-trend-seen-on-most-other-social-media-sites\/\"><strong><em>More Americans are getting news on TikTok<\/em><\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2023\/12\/11\/a-declining-share-of-adults-and-few-teens-support-a-us-tiktok-ban\/\"><strong><em>What the public thinks about banning TikTok<\/em><\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h3 data-is-section=\"true\" data-wp-context=\"{&quot;id&quot;:&quot;who-posts-videos-to-tiktok&quot;}\" data-wp-interactive=\"{&quot;namespace&quot;:&quot;prc-block\\\/table-of-contents&quot;}\" class=\"wp-block-heading\" id=\"who-posts-videos-to-tiktok\">Who posts videos to TikTok<\/h3>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2024\/02\/22\/how-u-s-adults-use-tiktok\/pl_2024-02-22_tiktok-users_0-02-png\/\" rel=\"attachment wp-att-114229\"><img data-dominant-color=\"f4f4f4\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"1288\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_0-02.png?resize=480,997 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_0-02.png?resize=620,1288 620w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_0-02.png\" alt=\"A dot plot showing that about half of TikTok users have ever posted a video\" class=\"wp-image-114229 not-transparent\" style=\"--dominant-color: #f4f4f4; width:310px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Around half (52%) of U.S. adults on TikTok have ever posted a video on the platform.[1. On TikTok, videos can be listed either publicly or privately, but total \u201clike\u201d counts for the whole account are public, even if associated videos are private. Therefore, we consider an account to have posted content if there are any public videos on the account, or if the account is set to private but there are likes recorded on the account.] And although there are substantial differences in <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2024\/01\/31\/americans-social-media-use\/\">which groups of Americans use TikTok<\/a> in the first place, there are only modest differences in the posting behavior of users based on their demographic characteristics. Notably, there are no significant differences in the share of users who have posted on the site based on gender, political affiliation or educational attainment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok use is especially prevalent among younger adults \u2013 56% of all U.S. adults ages 18 to 34 say they use the platform. But 52% of <em>users<\/em> in this age group have posted a video to their account. That is identical to the average among users overall, and similar to the share of users ages 35 to 49 who have ever posted.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"a-minority-of-users-produce-the-majority-of-tiktok-content-from-u-s-adults\">A minority of users produce the majority of TikTok content from U.S. adults<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">While about half of U.S. adult TikTok users have ever posted a video at all, an even smaller share \u2013 40% \u2013 have posted videos that are publicly visible. As a result, a relatively small share of users produce the vast majority of content that appears on the platform.[2. Due to the privacy settings of some accounts, we could only count videos that were publicly listed on TikTok in this analysis.]    <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"the-typical-tiktok-user-does-not-customize-their-bio\">The typical TikTok user does not customize their bio<\/h4>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2024\/02\/22\/how-u-s-adults-use-tiktok\/pl_2024-02-22_tiktok-users_0-03-png\/\" rel=\"attachment wp-att-114233\"><img data-dominant-color=\"f3eee7\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"1170\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_0-03.png?resize=480,669 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_0-03.png?resize=782,1089 782w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_0-03.png?resize=840,1170 840w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_0-03.png\" alt=\"A wireframe of a TikTok profile showing that the median user follows 154 accounts, but has just 36 followers\" class=\"wp-image-114233 not-transparent\" style=\"--dominant-color: #f3eee7; width:420px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok users do not tend to present a detailed profile of themselves on their accounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although 70% of users have changed their account nickname from the site-provided default, an identical share have not added any information to the \u201cbio\u201d field on their account. The median U.S. adult user follows 154 other accounts but has just 36 accounts who follow them \u2013 and has received no likes from other users.<\/p>\n\n\n\n<h3 data-is-section=\"true\" data-wp-context=\"{&quot;id&quot;:&quot;how-posters-differ-from-non-posters-in-their-use-of-tiktok&quot;}\" data-wp-interactive=\"{&quot;namespace&quot;:&quot;prc-block\\\/table-of-contents&quot;}\" class=\"wp-block-heading\" id=\"how-posters-differ-from-non-posters-in-their-use-of-tiktok\">How posters differ from non-posters in their use of TikTok<\/h3>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2024\/02\/22\/how-u-s-adults-use-tiktok\/pl_2024-02-22_tiktok-users_0-04-png\/\" rel=\"attachment wp-att-114237\"><img data-dominant-color=\"f1f1f1\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"818\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_0-04.png?resize=480,467 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_0-04.png?resize=782,762 782w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_0-04.png?resize=840,818 840w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_0-04.png\" alt=\"A table showing that Users who post content to TikTok are more active in other ways as well\" class=\"wp-image-114237 not-transparent\" style=\"--dominant-color: #f1f1f1; width:420px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok users who post on the platform differ from non-posters in several important ways. Those who have ever posted a video are nearly five times as likely to have customized the bio field on their profile. They are also a bit more likely to have updated their account nickname from its default.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posters also engage with a lot more other accounts on TikTok: A typical (median) poster follows nearly four times as many other accounts as someone who doesn\u2019t post, and they have more followers as well. While it\u2019s true that a small share of U.S. adults on TikTok are highly prolific, not everyone who posts videos does this a lot. The median poster has put up a total of six public videos in the life of their accounts and received a total of 149 likes in return.<\/p>\n\n\n\n<h3 data-is-section=\"true\" data-wp-context=\"{&quot;id&quot;:&quot;what-tiktok-users-think-of-their-for-you-page&quot;}\" data-wp-interactive=\"{&quot;namespace&quot;:&quot;prc-block\\\/table-of-contents&quot;}\" class=\"wp-block-heading\" id=\"what-tiktok-users-think-of-their-for-you-page\">What TikTok users think of their \u2018For You\u2019 page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Some 85% of TikTok users say the content on their \u201cFor You\u201d page is at least somewhat interesting, including 40% who call it either extremely or very interesting. Only 14% say it is not too or not at all interesting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Younger users are especially interested in the content they see on the platform. Some 47% of users ages 18 to 34 say they find the videos on their \u201cFor You\u201d page either extremely or very interesting, compared with 36% of users ages 35 to 49 and 31% of those 50 or older.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are only modest differences on this question based on other demographic factors like gender, political affiliation or educational attainment. Similar shares of posters and non-posters find the \u201cFor You\u201d page at least very interesting.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/internet\/2024\/02\/22\/how-u-s-adults-use-tiktok\/pl_2024-02-22_tiktok-users_0-05-png\/\" rel=\"attachment wp-att-114241\"><img data-dominant-color=\"efedea\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"560\"  srcset=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_0-05.png?resize=480,320 480w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_0-05.png?resize=782,521 782w, https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_0-05.png?resize=840,560 840w\" sizes=\"(max-width: 480px) 480px, (max-width: 782px) 782px, 640px\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/PL_2024.02.22_tiktok-users_0-05.png\" alt=\"A bar chart showing that 4 in 10 TikTok users find their \u2018For You\u2019 page extremely or very interesting\" class=\"wp-image-114241 not-transparent\" style=\"--dominant-color: #efedea; width:420px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But posters are slightly more likely to report the highest level of interest in the material that TikTok\u2019s content algorithm suggests to them. Some 17% of these users say they find the content of their \u201cFor You\u201d page extremely interesting, compared with 11% of non-posters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About half of all U.S. adults who use TikTok have never posted a video themselves. And the top 25% of U.S. adults on the site by posting volume produce 98% of all publicly accessible videos from this group. Users who have posted videos are generally more active on the platform than non-posters.<\/p>\n","protected":false},"author":377,"featured_media":114275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"Around half of adult TikTok users in the U.S. have never posted a video themselves. And a minority of users produce the vast majority of content","sub_title":"Around half of adult TikTok users in the U.S. have never posted a video themselves. 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