{"id":91168,"date":"2000-10-31T00:00:00","date_gmt":"2000-10-31T05:00:00","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2000\/10\/31\/final-topline\/"},"modified":"2024-04-14T04:12:40","modified_gmt":"2024-04-14T09:12:40","slug":"final-topline","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2000\/10\/31\/final-topline\/","title":{"rendered":"Final Topline"},"content":{"rendered":"

<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
Total N = 1149<\/strong><\/td>\n<\/tr>\n
518<\/td>\nAll Newspapers<\/td>\n<\/tr>\n
\u00a0<\/td>\n344<\/td>\nAll Natl. Papers<\/td>\n<\/tr>\n
\u00a0<\/td>\n174<\/td>\nAll Regional Papers<\/td>\n<\/tr>\n
227<\/td>\nAll Television<\/td>\n<\/tr>\n
\u00a0<\/td>\n125<\/td>\nAll AM Shows<\/td>\n<\/tr>\n
\u00a0<\/td>\n102<\/td>\nAll PM Shows<\/td>\n<\/tr>\n
404<\/td>\nAll Internet<\/td>\n<\/tr>\n
1,149<\/strong><\/td>\nTotal<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
1. SOURCE<\/strong><\/td>\n<\/tr>\n
Total %<\/strong><\/td>\nAll Newspapers<\/strong><\/td>\nAll Television<\/strong><\/td>\nAll Internet<\/strong><\/td>\n<\/tr>\n
45<\/td>\nAll Newspapers<\/td>\n100<\/td>\n\u00a0<\/td>\n0<\/td>\n\u00a0<\/td>\n0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\u00a0<\/td>\n30<\/td>\nAll Natl. Papers<\/td>\n\u00a0<\/td>\n66<\/td>\n\u00a0<\/td>\n0<\/td>\n\u00a0<\/td>\n0<\/td>\n<\/tr>\n
\u00a0<\/td>\n15<\/td>\nAll Regional Papers<\/td>\n\u00a0<\/td>\n34<\/td>\n\u00a0<\/td>\n0<\/td>\n\u00a0<\/td>\n0<\/td>\n<\/tr>\n
20<\/td>\nAll Television<\/td>\n0<\/td>\n\u00a0<\/td>\n100<\/td>\n\u00a0<\/td>\n0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\u00a0<\/td>\n11<\/td>\nAll AM Shows<\/td>\n\u00a0<\/td>\n0<\/td>\n\u00a0<\/td>\n55<\/td>\n\u00a0<\/td>\n0<\/td>\n<\/tr>\n
\u00a0<\/td>\n9<\/td>\nAll PM Shows<\/td>\n\u00a0<\/td>\n0<\/td>\n\u00a0<\/td>\n45<\/td>\n\u00a0<\/td>\n0<\/td>\n<\/tr>\n
35<\/td>\nAll Internet<\/td>\n0<\/td>\n\u00a0<\/td>\n0<\/td>\n\u00a0<\/td>\n100<\/td>\n\u00a0<\/td>\n<\/tr>\n
100<\/strong><\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n100<\/strong><\/td>\n\u00a0<\/td>\n100<\/strong><\/td>\n\u00a0<\/td>\n100<\/strong><\/td>\n\u00a0<\/td>\n<\/tr>\n
\u00a0<\/td>\n<\/tr>\n
2. DATE<\/strong><\/td>\n<\/tr>\n
Total %<\/strong><\/td>\nAll Newspapers<\/strong><\/td>\nAll Television<\/strong><\/td>\nAll Internet<\/strong><\/td>\n<\/tr>\n
30<\/td>\nWeek 1<\/td>\n31<\/td>\n29<\/td>\n30<\/td>\n<\/tr>\n
30<\/td>\nWeek 2<\/td>\n32<\/td>\n30<\/td>\n27<\/td>\n<\/tr>\n
40<\/td>\nWeek 3<\/td>\n37<\/td>\n41<\/td>\n43<\/td>\n<\/tr>\n
100<\/strong><\/td>\n\u00a0<\/td>\n100<\/strong><\/td>\n100<\/strong><\/td>\n100<\/strong><\/td>\n<\/tr>\n
\u00a0<\/td>\n<\/tr>\n
3. STORY LENGTH<\/strong><\/td>\n<\/tr>\n
Total %<\/strong><\/td>\nAll Newspapers<\/strong><\/td>\nAll Television<\/strong><\/td>\nAll Internet<\/strong><\/td>\n<\/tr>\n
7<\/td>\n75 – 150 words<\/td>\n6<\/td>\n11<\/td>\n4<\/td>\n<\/tr>\n
8<\/td>\n151 – 300 words<\/td>\n7<\/td>\n15<\/td>\n4<\/td>\n<\/tr>\n
39<\/td>\n301 – 750 words<\/td>\n38<\/td>\n49<\/td>\n36<\/td>\n<\/tr>\n
46<\/td>\nMore than 750 words<\/td>\n49<\/td>\n25<\/td>\n56<\/td>\n<\/tr>\n
100<\/strong><\/td>\n\u00a0<\/td>\n100<\/strong><\/td>\n100<\/strong><\/td>\n100<\/strong><\/td>\n<\/tr>\n
\u00a0<\/td>\n<\/tr>\n
4. PLACEMENT (Newspaper only)<\/strong><\/td>\n<\/tr>\n
Total %<\/strong><\/td>\nAll Newspapers<\/strong><\/td>\nAll Television<\/strong><\/td>\nAll Internet<\/strong><\/td>\n<\/tr>\n
14<\/td>\nPage One<\/td>\n14<\/td>\n0<\/td>\n0<\/td>\n<\/tr>\n
52<\/td>\nNational\/International<\/td>\n52<\/td>\n0<\/td>\n0<\/td>\n<\/tr>\n
24<\/td>\nEditorial\/OP ED<\/td>\n24<\/td>\n0<\/td>\n0<\/td>\n<\/tr>\n
1<\/td>\nBusiness<\/td>\n1<\/td>\n0<\/td>\n0<\/td>\n<\/tr>\n
3<\/td>\nMetro\/Local\/Regional<\/td>\n3<\/td>\n0<\/td>\n0<\/td>\n<\/tr>\n
4<\/td>\nStyle\/Life<\/td>\n4<\/td>\n0<\/td>\n0<\/td>\n<\/tr>\n
1<\/td>\nSunday – Week in Review<\/td>\n1<\/td>\n0<\/td>\n0<\/td>\n<\/tr>\n
1<\/td>\nSunday Magazine<\/td>\n1<\/td>\n0<\/td>\n0<\/td>\n<\/tr>\n
0<\/td>\nNot applicable (Internet\/TV)<\/td>\n0<\/td>\n100<\/td>\n100<\/td>\n<\/tr>\n
100<\/strong><\/td>\n\u00a0<\/td>\n100<\/strong><\/td>\n100<\/strong><\/td>\n100<\/strong><\/td>\n<\/tr>\n
\u00a0<\/td>\n<\/tr>\n
5. WIRE SERVICE<\/strong><\/td>\n<\/tr>\n
Total %<\/strong><\/td>\nAll Newspapers<\/strong><\/td>\nAll Television<\/strong><\/td>\nAll Internet<\/strong><\/td>\n<\/tr>\n
76<\/td>\nStaff Reporters\/Writers<\/td>\n77<\/td>\n100<\/td>\n63<\/td>\n<\/tr>\n
5<\/td>\nAP<\/td>\n6<\/td>\n0<\/td>\n5<\/td>\n<\/tr>\n
*<\/td>\nHearst<\/td>\n*<\/td>\n0<\/td>\n0<\/td>\n<\/tr>\n
*<\/td>\nKnight-Ridder<\/td>\n*<\/td>\n0<\/td>\n0<\/td>\n<\/tr>\n
*<\/td>\nReuters<\/td>\n*<\/td>\n0<\/td>\n1<\/td>\n<\/tr>\n
*<\/td>\nScripps-Howard<\/td>\n*<\/td>\n0<\/td>\n1<\/td>\n<\/tr>\n
9<\/td>\nOther Newspaper or Newspaper Service<\/td>\n8<\/td>\n0<\/td>\n14<\/td>\n<\/tr>\n
3<\/td>\nCombo – Staff\/News Service<\/td>\n3<\/td>\n0<\/td>\n6<\/td>\n<\/tr>\n
6<\/td>\nOP\/ED – Non-Staff<\/td>\n5<\/td>\n*<\/td>\n9<\/td>\n<\/tr>\n
1<\/td>\nOther Wire Service<\/td>\n1<\/td>\n0<\/td>\n1<\/td>\n<\/tr>\n
100<\/strong><\/td>\n\u00a0<\/td>\n100<\/strong><\/td>\n100<\/strong><\/td>\n100<\/strong><\/td>\n<\/tr>\n
\u00a0<\/td>\n<\/tr>\n
6. DATELINE<\/strong><\/td>\n<\/tr>\n
Total %<\/strong><\/td>\nAll Newspapers<\/strong><\/td>\nAll Television<\/strong><\/td>\nAll Internet<\/strong><\/td>\n<\/tr>\n
18<\/td>\nWashington, D.C.<\/td>\n33<\/td>\n12<\/td>\n0<\/td>\n<\/tr>\n
8<\/td>\nFlorida<\/td>\n14<\/td>\n8<\/td>\n0<\/td>\n<\/tr>\n
2<\/td>\nMichigan<\/td>\n4<\/td>\n1<\/td>\n0<\/td>\n<\/tr>\n
3<\/td>\nMissouri<\/td>\n3<\/td>\n6<\/td>\n0<\/td>\n<\/tr>\n
16<\/td>\nNew York<\/td>\n16<\/td>\n45<\/td>\n0<\/td>\n<\/tr>\n
2<\/td>\nNorth Carolina<\/td>\n2<\/td>\n8<\/td>\n0<\/td>\n<\/tr>\n
4<\/td>\nOregon<\/td>\n9<\/td>\n1<\/td>\n0<\/td>\n<\/tr>\n
2<\/td>\nTexas<\/td>\n4<\/td>\n3<\/td>\n0<\/td>\n<\/tr>\n
45<\/td>\nAll Others<\/td>\n15<\/td>\n16<\/td>\n100<\/td>\n<\/tr>\n
100<\/strong><\/td>\n\u00a0<\/td>\n100<\/strong><\/td>\n100<\/strong><\/td>\n100<\/strong><\/td>\n<\/tr>\n
\u00a0<\/td>\n<\/tr>\n
7. RECURRING LEAD<\/strong><\/td>\n<\/tr>\n
Total %<\/strong><\/td>\nAll Newspapers<\/strong><\/td>\nAll Television<\/strong><\/td>\nAll Internet<\/strong><\/td>\n<\/tr>\n
29<\/td>\nSuper A: Issues<\/td>\n31<\/td>\n\u00a0<\/td>\n26<\/td>\n\u00a0<\/td>\n28<\/td>\n\u00a0<\/td>\n<\/tr>\n
\u00a0<\/td>\n6<\/td>\nHealth and Elderly<\/td>\n\u00a0<\/td>\n6<\/td>\n\u00a0<\/td>\n8<\/td>\n\u00a0<\/td>\n5<\/td>\n<\/tr>\n
\u00a0<\/td>\n5<\/td>\nTaxes<\/td>\n\u00a0<\/td>\n4<\/td>\n\u00a0<\/td>\n5<\/td>\n\u00a0<\/td>\n5<\/td>\n<\/tr>\n
\u00a0<\/td>\n6<\/td>\nOther Domestic<\/td>\n\u00a0<\/td>\n7<\/td>\n\u00a0<\/td>\n5<\/td>\n\u00a0<\/td>\n7<\/td>\n<\/tr>\n
\u00a0<\/td>\n5<\/td>\nEnergy<\/td>\n\u00a0<\/td>\n6<\/td>\n\u00a0<\/td>\n3<\/td>\n\u00a0<\/td>\n6<\/td>\n<\/tr>\n
\u00a0<\/td>\n7<\/td>\nForeign Policy<\/td>\n\u00a0<\/td>\n8<\/td>\n\u00a0<\/td>\n5<\/td>\n\u00a0<\/td>\n5<\/td>\n<\/tr>\n
57<\/td>\nSuper B: Campaign Internals<\/td>\n53<\/td>\n\u00a0<\/td>\n68<\/td>\n\u00a0<\/td>\n56<\/td>\n\u00a0<\/td>\n<\/tr>\n
\u00a0<\/td>\n22<\/td>\nDebates<\/td>\n\u00a0<\/td>\n20<\/td>\n\u00a0<\/td>\n32<\/td>\n\u00a0<\/td>\n20<\/td>\n<\/tr>\n
\u00a0<\/td>\n15<\/td>\nBattleground States<\/td>\n\u00a0<\/td>\n15<\/td>\n\u00a0<\/td>\n13<\/td>\n\u00a0<\/td>\n16<\/td>\n<\/tr>\n
\u00a0<\/td>\n12<\/td>\nCampaign Strategy<\/td>\n\u00a0<\/td>\n11<\/td>\n\u00a0<\/td>\n13<\/td>\n\u00a0<\/td>\n12<\/td>\n<\/tr>\n
\u00a0<\/td>\n8<\/td>\nMomentum and Media<\/td>\n\u00a0<\/td>\n7<\/td>\n\u00a0<\/td>\n10<\/td>\n\u00a0<\/td>\n8<\/td>\n<\/tr>\n
13<\/td>\nSuper C: Character and Record<\/td>\n15<\/td>\n\u00a0<\/td>\n5<\/td>\n\u00a0<\/td>\n16<\/td>\n\u00a0<\/td>\n<\/tr>\n
\u00a0<\/td>\n7<\/td>\nBush Record and Facts<\/td>\n\u00a0<\/td>\n8<\/td>\n\u00a0<\/td>\n3<\/td>\n\u00a0<\/td>\n9<\/td>\n<\/tr>\n
\u00a0<\/td>\n6<\/td>\nGore Record and Truth<\/td>\n\u00a0<\/td>\n7<\/td>\n\u00a0<\/td>\n2<\/td>\n\u00a0<\/td>\n7<\/td>\n<\/tr>\n
1<\/td>\nOther<\/td>\n1<\/td>\n\u00a0<\/td>\n1<\/td>\n\u00a0<\/td>\n*<\/td>\n\u00a0<\/td>\n<\/tr>\n
100<\/strong><\/td>\n\u00a0<\/td>\n100<\/strong><\/td>\n\u00a0<\/td>\n100<\/strong><\/td>\n\u00a0<\/td>\n100<\/strong><\/td>\n\u00a0<\/td>\n<\/tr>\n
\u00a0<\/td>\n<\/tr>\n
8. DOMINANT CANDIDATE\/CANDIDACY<\/strong><\/td>\n<\/tr>\n
Total %<\/strong><\/td>\nAll Newspapers<\/strong><\/td>\nAll Television<\/strong><\/td>\nAll Internet<\/strong><\/td>\n<\/tr>\n
29<\/td>\nAll Gore<\/td>\n31<\/td>\n22<\/td>\n31<\/td>\n<\/tr>\n
24<\/td>\nAll Bush<\/td>\n25<\/td>\n15<\/td>\n27<\/td>\n<\/tr>\n
47<\/td>\nAll Gore\/Bush Interwoven<\/td>\n43<\/td>\n63<\/td>\n42<\/td>\n<\/tr>\n
*<\/td>\nAll Nader<\/td>\n1<\/td>\n*<\/td>\n*<\/td>\n<\/tr>\n
0<\/td>\nAll Candidates<\/td>\n0<\/td>\n0<\/td>\n0<\/td>\n<\/tr>\n
100<\/strong><\/td>\n\u00a0<\/td>\n100<\/strong><\/td>\n100<\/strong><\/td>\n100<\/strong><\/td>\n<\/tr>\n
\u00a0<\/td>\n<\/tr>\n
9. STORY TRIGGER<\/strong><\/td>\n<\/tr>\n
Total %<\/strong><\/td>\nAll Newspapers<\/strong><\/td>\nAll Television<\/strong><\/td>\nAll Internet<\/strong><\/td>\n<\/tr>\n
28<\/td>\nAll Candidate Driven<\/td>\n29<\/td>\n31<\/td>\n25<\/td>\n<\/tr>\n
9<\/td>\nAll Campaign Driven<\/td>\n7<\/td>\n8<\/td>\n12<\/td>\n<\/tr>\n
4<\/td>\nAll Observer Driven<\/td>\n4<\/td>\n4<\/td>\n3<\/td>\n<\/tr>\n
56<\/td>\nAll Press Driven<\/td>\n55<\/td>\n56<\/td>\n57<\/td>\n<\/tr>\n
*<\/td>\nIndependent Polling<\/td>\n*<\/td>\n*<\/td>\n1<\/td>\n<\/tr>\n
3<\/td>\nOther<\/td>\n5<\/td>\n1<\/td>\n2<\/td>\n<\/tr>\n
100<\/strong><\/td>\n\u00a0<\/td>\n100<\/strong><\/td>\n100<\/strong><\/td>\n100<\/strong><\/td>\n<\/tr>\n
\u00a0<\/td>\n<\/tr>\n
10. STORY FRAME\/ANGLE<\/strong><\/td>\n<\/tr>\n
Total %<\/strong><\/td>\nAll Newspapers<\/strong><\/td>\nAll Television<\/strong><\/td>\nAll Internet<\/strong><\/td>\n<\/tr>\n
13<\/td>\nPolicy Explained<\/td>\n15<\/td>\n11<\/td>\n12<\/td>\n<\/tr>\n
6<\/td>\nCandidate Fitness<\/td>\n5<\/td>\n4<\/td>\n8<\/td>\n<\/tr>\n
41<\/td>\nPolitical Internals<\/td>\n36<\/td>\n50<\/td>\n43<\/td>\n<\/tr>\n
11<\/td>\nMeta Issues<\/td>\n12<\/td>\n9<\/td>\n12<\/td>\n<\/tr>\n
29<\/td>\nStraight News<\/td>\n32<\/td>\n26<\/td>\n25<\/td>\n<\/tr>\n
100<\/strong><\/td>\n\u00a0<\/td>\n100<\/strong><\/td>\n100<\/strong><\/td>\n100<\/strong><\/td>\n<\/tr>\n
\u00a0<\/td>\n<\/tr>\n
11. CANDIDATE TONE<\/strong><\/td>\n<\/tr>\n
Based on stories that are not straight news stories; n=821<\/td>\n<\/tr>\n
Total %<\/strong><\/td>\nAll Newspapers<\/strong><\/td>\nAll Television<\/strong><\/td>\nAll Internet<\/strong><\/td>\n<\/tr>\n
18<\/td>\nAll Positive<\/td>\n19<\/td>\n21<\/td>\n15<\/td>\n<\/tr>\n
31<\/td>\nAll Neutral<\/td>\n28<\/td>\n38<\/td>\n32<\/td>\n<\/tr>\n
51<\/td>\nAll Negative<\/td>\n53<\/td>\n41<\/td>\n53<\/td>\n<\/tr>\n
100<\/strong><\/td>\n\u00a0<\/td>\n100<\/strong><\/td>\n100<\/strong><\/td>\n100<\/strong><\/td>\n<\/tr>\n
\u00a0<\/td>\n<\/tr>\n
12. STORY IMPACT <\/strong><\/td>\n<\/tr>\n
Total %<\/strong><\/td>\nAll Newspapers<\/strong><\/td>\nAll Television<\/strong><\/td>\nAll Internet<\/strong><\/td>\n<\/tr>\n
27<\/td>\nCitizens<\/td>\n32<\/td>\n20<\/td>\n23<\/td>\n<\/tr>\n
64<\/td>\nPoliticians<\/td>\n59<\/td>\n70<\/td>\n68<\/td>\n<\/tr>\n
5<\/td>\nInterest Groups<\/td>\n6<\/td>\n4<\/td>\n6<\/td>\n<\/tr>\n
4<\/td>\nNo Impact Implied<\/td>\n3<\/td>\n6<\/td>\n3<\/td>\n<\/tr>\n
100<\/strong><\/td>\n\u00a0<\/td>\n100<\/strong><\/td>\n100<\/strong><\/td>\n100<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

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