{"id":90810,"date":"2007-01-17T00:00:01","date_gmt":"2007-01-17T05:00:01","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2007\/01\/17\/pej-talk-show-index-jan-7-12-2007\/"},"modified":"2024-04-14T04:12:35","modified_gmt":"2024-04-14T09:12:35","slug":"pej-talk-show-index-jan-7-12-2007","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2007\/01\/17\/pej-talk-show-index-jan-7-12-2007\/","title":{"rendered":"Talk Shows Battle it Out Over the \u201cSurge\u201d Strategy"},"content":{"rendered":"
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The nation\u2019s cable and radio talk hosts were even more consumed with Iraq last week than the media generally, devoting nearly half their air time to dissecting and arguing about President Bush\u2019s \u201csurge\u201d strategy, according to the inaugural edition of the PEJ Talk Show Index. <\/p>\n\n

In the period from January 7 to January 12, the debate over Iraq policy accounted for an overwhelming 48% of the talk menu. When added with the second biggest story\u2014the activities of the Democratic-led Congress (12%)\u2014the top two subjects accounted for 36 minutes out of every hour of talk measured in our universe of talk programs.<\/p>\n\n

The other subjects rounding out the top five list in the talk media were the prospect of armed conflict with Iran, events on the ground in Iraq, and the Malibu California wildfires that destroyed a few homes of the rich and famous.<\/p>\n\n

The Talk Show Index, which will be released every Friday, is designed to provide an empirical look<\/a> at which stories and topics are most frequently dissected and discussed in the media universe of talk and opinion\u2014a segment of the media that spans across both prime time cable and radio. PEJ\u2019s Talk Show Index includes seven prime time cable shows and five radio talk hosts and is a subset of our News Coverage Index<\/a>, which is released every Tuesday and measures the subjects covered in a week by 48 different outlets from five American media sectors.<\/strong><\/p>\n\n

Certain subjects appeared to be more natural fodder for a talk show culture than we found in our broader News Coverage Index the week of January 7 through 12.<\/p>\n\n

The top two stories were the same in both indices. But the talkers seized on the mainstream media’s biggest stories and then spent even more time and energy hashing over them. They were not in significant degree adding new elements to the news agenda last week.<\/p>\n\n

The debate over Iraq that consumed nearly half the talk time, for instance, accounted for markedly less, just a third, of the overall media coverage (34%). The new Democratic Congress also got more time on talk (12%) than overall (7%). <\/p>\n\n

The talk hosts were also much more interested in the possibility of escalation with Iran (third place at 4%), a subject that finished 18th in the News Coverage Index of the media overall. Conversely, the talkers paid little heed to two subjects that made the News Coverage Index\u2019s top 10 \u2014aging soccer star David Beckham\u2019s decision to play in Los Angeles for a cool quarter billion and Governor Schwarzenegger\u2019s unveiling of a $12-billion California health-care plan.<\/p>\n\n

What did the talkers have to say about the President’s plan? In general, they reflected the core arguments of the political parties in the wake of the Preisdent’s January 10 speech. Bush supporters pointed to an unfriendly media and argued that withdrawal was a recipe for defeat. Opponents pointed to the administration\u2019s failures to date in Iraq and said that any further buildup would compound the already costly mistakes. <\/p>\n\n

On January 11, for instance, the Fox News Channel\u2019s Bill O\u2019Reilly started by assailing the \u201cthe usual left-wing suspects\u201d in the media for being unfair to the president. O\u2019Reilly then went to an interview with White House press secretary Tony Snow, with the host noting approvingly that \u201cPresident Bush looks to me to be determined\u2026he\u2019s gonna do everything he can to prevent defeat.\u201d<\/p>\n\n

MSNBC\u2019s Keith Olbermann\u2014emerging as a liberal counterweight to the conservative-leaning O\u2019Reilly\u2014offered a very different perspective on his January 12 show. Under the caption \u201cAxis of Escalation,\u201d Olbermann interviewed Richard Nixon\u2019s counsel, John Dean, conjuring up memories of a disgraced presidency, the Vietnam quagmire, and of a possible battle between the White House and Congress over war-making power. <\/p>\n\n

[are]<\/p>\n\n\n

For those wondering whether the election of a Democratic-run Congress would re-invigorate conservative talk radio by providing fresh targets, the Index suggests the answer is yes. That subject was driven last week largely by conservatives such as Rush Limbaugh and Sean Hannity, who focused attention on Senator Barbara Boxer\u2019s statement to Secretary of State Condoleezza Rice that the unmarried Rice would not pay any personal \u201cprice\u201d for the combat in Iraq. In a radio interview, Tony Snow quickly jumped into the fray, calling that exchange a \u201cgreat leap backward for feminism.\u201d <\/p>\n\n

[into Iraq]<\/p>\n\n\n

Matthews, whose tommy-gun cadence seems to lend urgency to virtually every subject, began the January 12 edition of \u201cHardball\u201d by asking: \u201cIs Bush trying to gin up a war with Iran?\u201d <\/p>\n\n

Immigration policy, which was the seventh- biggest topic in the Index at 3%, is the handiwork of one man. Lou Dobbs\u2019s career has had several incarnations, but as the host of CNN\u2019s \u201cLou Dobbs Tonight,\u201d he is now \u201can evangelical opponent of liberal immigration laws,\u201d in the words of a recent New Yorker profile. According to the Index, Dobbs devoted time to that subject on four shows last week. No other show in our talk universe devoted any time to it. <\/p>\n\n

The mysterious odor hovering over Manhattan on January 8 finished eighth on the Talk Show Index at 2%. It got play only on talk radio, where some couldn\u2019t resist the siren song of humor. \u201cNew Yorkers described the odor as foul, pungent, and overall, a vast improvement,\u201d declared the announcer on the liberal Randi Rhodes show. <\/p>\n\n

And even the freewheeling talk show culture couldn\u2019t justify making the ongoing Donald-Trump Rosie O\u2019Donnell feud a top story. It finished 11th at 1%, perhaps proving that it was too hard to distinguish the protagonist from the villain.<\/p>\n\n

Mark Jurkowitz<\/em> of PEJ<\/em><\/p>\n\n

Top Ten Stories in the Talk Show Index <\/strong><\/p>\n\n

1. Iraq Policy Debate – 48% <\/address>\n\n
2. New Congress – 12%
<\/address>\n\n
3. Iran – 4%<\/address>\n\n
4. Events in Iraq – 3% <\/address>\n\n
5. Malibu Fires – 3%<\/address>\n\n
6. U.S. Attack on Somalia Targets – 3%
<\/address>\n\n
7. Immigration Debate – 3%
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8. NYC Odor – 2%<\/address>\n\n
9. General War on Terror – 2%<\/address>\n\n
10. Stem Cells – 1% <\/address>\n\n
<\/address>\n\n\n<\/tbody>\n<\/table>\n\n

Top Ten Stories in the broader News Coverage Index <\/strong><\/p>\n\n

1. Iraq Policy Debate – 34%<\/address>\n\n
2. New Congress – 7%<\/address>\n\n
3. U.S. Attack on Somalia Targets – 5%
<\/address>\n\n
4. Events in Iraq – 4%<\/address>\n\n
5. Iraq Homefront – 2%<\/address>\n\n
6. Malibu Fires – 2%<\/address>\n\n
7. Beckham Signs in U.S. – 2%<\/address>\n\n
8. Immigration Debate – 2%<\/address>\n\n
9. Stem Cells – 2%<\/address>\n\n
10. California Health Care – 1%<\/address>\n\n
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Click here<\/a> to read the methodology behind the Talk Show Index. <\/p>\n\n

\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

While the President’s plan to commit 22,000 more troops to Iraq dominated the media agenda last week, it was an even bigger story in the radio and cable talk show universe, according to the first edition of the new PEJ Talk Show Index. From Rush Limbaugh to Keith Olbermann, talk hosts across the political spectrum weighed in on the surge, mirroring the raging debate in Washington and throughout the country.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"PEJ Talk Show Index Jan. 7 - 12, 2007","sub_title":"PEJ Talk Show Index Jan. 7 - 12, 2007","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","apple_news_api_id":"","apple_news_api_revision":"","apple_news_api_created_at":"","apple_news_api_modified_at":"","apple_news_api_share_url":"","apple_news_api_pending":"","apple_news_is_preview":false,"apple_news_is_hidden":false,"relatedPosts":[],"reportMaterials":[],"multiSectionReport":[],"package_parts__enabled":false,"package_parts":[],"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0},"categories":[],"tags":[],"bylines":[],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[458],"_fund_pool":[],"languages":[],"regions-countries":[],"research-teams":[527],"workflow-status":[],"collection":[],"class_list":["post-90810","post","type-post","status-publish","format-standard","hentry","formats-report","research-teams-journalism"],"label":"Report","post_parent":0,"word_count":1015,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2007\/01\/17\/pej-talk-show-index-jan-7-12-2007\/","art_direction":false,"_embeds":[],"prc_checklist":{"prc-image-alt-text":{"status":"incomplete","message":"1 image is missing alt text.","data":{"count":1}},"prc-about-this-research":{"status":"incomplete","message":"Add an \"About this research\" details block.","data":null},"prc-paragraph-count":{"status":"complete","message":"Found 20 paragraphs.","data":{"count":20}},"prc-internal-link":{"status":"complete","message":"Found 3 internal links.","data":{"count":3}}},"watchChildPosts":false,"watchers":[],"table_of_contents":[],"report_materials":[],"report_pagination":{"current_post":null,"next_post":null,"previous_post":null,"pagination_items":[]},"parent_info":{"parent_title":"Talk Shows Battle it Out Over the \u201cSurge\u201d Strategy","parent_id":90810},"materialsOrdered":[],"chaptersOrdered":[],"partsOrdered":[],"partsEnabled":false,"datacite_doi":"","prc_seo_data":{"title":"Talk Shows Battle it Out Over the \u201cSurge\u201d Strategy","description":"While the President’s plan to commit 22,000 more troops to Iraq dominated the media agenda last week, it was an even bigger story in the radio and cable talk show universe, according to the first edition of the new PEJ Talk Show Index. 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