The media environment has probably changed in attitude more than it has in action. News organizations recognize that the Internet\u2014with all its potential\u2014is the future. But most of the sites we monitored have only partly developed beyond adding somewhat to what their parent organizations originally provided. It is as if each news organization has a kind of DNA derived form their original business and history, and you can see that in their online operations. The newspaper sites continue to put most of their effort, seemingly, on the next day\u2019s newspaper. The aggregators are collecting, but they are less sure how to distribute. The bloggers remain, to a significant degree, outsiders looking in.<\/p>\n\n
Viewers of TV news specials, meanwhile, will see programs still largely built on a model developed 40 years ago\u2014though with more limited resources. <\/p>\n\n
In the end, it would be hard to identify the ideal election night destination. The TV Web sites may come closest at this point, despite frustrations, in part because they make best use of the exit poll data that the networks are involved in funding. That also makes the TV Web site vulnerable. They worked this night because the exit poll did not misdirect people the way it did in some earlier election cycles. <\/p>\n\n
The fact that the polling data is such a resource to these sites\u2014allowing users to dig deep, according to their interests and knowledge\u2014suggests that the exit poll may become more important\u2014not less\u2014as the Internet only grows in importance. That is only one lesson derived from reviewing the media landscape in Election Night 2006. <\/p>\n\n
The other, more broadly, is that there is a long way to go.<\/p>","protected":false},"excerpt":{"rendered":"
Conclusion The media environment has probably changed in attitude more than it has in action. News organizations recognize that the Internet\u2014with all its potential\u2014is the future. But most of the sites we monitored have only partly developed beyond adding somewhat to what their parent organizations originally provided. It is as if each news organization has 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