{"id":90763,"date":"2007-04-04T00:00:01","date_gmt":"2007-04-04T05:00:01","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2007\/04\/04\/anna-in-the-morning-mostly-on-cbs\/"},"modified":"2024-04-14T04:12:32","modified_gmt":"2024-04-14T09:12:32","slug":"anna-in-the-morning-mostly-on-cbs","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2007\/04\/04\/anna-in-the-morning-mostly-on-cbs\/","title":{"rendered":"Anna in the Morning (Mostly on CBS)"},"content":{"rendered":"

If the signature nightly newscasts were reticent about Smith, their morning show cousins took up the slack, giving over 15% of their first half hour of programming to the story.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\n
Network Morning News<\/strong> <\/div>\n
Percent of Newshole Devoted to Top 5 Stories<\/div>\n
Feb 9 – March 2, 2007<\/div>\n<\/td>\n<\/tr>\n
Story<\/strong><\/td>\n%
<\/strong><\/td>\n<\/tr>\n
Anna Nicole Smith<\/td>\n\n

15 <\/p>\n<\/td>\n<\/tr>\n

Campaign 2008<\/td>\n11 <\/td>\n<\/tr>\n
Snowstorms<\/td>\n11 <\/td>\n<\/tr>\n
Iraq Policy Debate<\/td>\n6 <\/td>\n<\/tr>\n
Iran<\/td>\n6 <\/td>\n<\/tr>\n
Source: PEJ News Coverage Index <\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

One way to evaluate interest in the death of Anna Nicole Smith is to compare that coverage with the two biggest ongoing stories. <\/p>\n\n

Taken as a whole, the three broadcast network morning shows, CBS\u2019s \u201cEarly Show,\u201d NBC\u2019s \u201cToday\u201d show and ABC\u2019s \u201cGood Morning America\u201d in their newsier first half-hour of programming devoted more attention to her than to the crowded 2008 presidential race (11%). It also exceeded their coverage of Iraq during this time. Just 6% of airtime was spent on the policy debate surrounding the war, and if you combine all three areas of Iraq coverage\u2014policy, homefront and events in Iraq which add up to 11%\u2014Anna Nicole still came out ahead. <\/p>\n\n

Yet even these across-the-board numbers for the morning shows don\u2019t tell the whole story. Some networks were far more interested than others. From February 8 to March 2, CBS\u2019s \u201cThe Early Show,\u201d with anchors Harry Smith and Julie Chen, filled 20% of its time with Smith-related stories. That\u2019s almost double the play given to the presidential campaign (11%) and to Iraq (11%).<\/p>\n\n

NBC\u2019s \u201cToday\u201d show was not far behind. On the program fronted by Matt Lauer and Meredith Viera, Smith coverage accounted for 17% of the newshole. That narrowly topped its coverage of the Presidential campaign (15%) and significantly exceeded the attention given to the war (10%).<\/p>\n\n

ABC\u2019s \u201cGood Morning America\u201d hosted by Diane Sawyer and Robin Roberts evinced considerably less enthusiasm for the saga. It filled 10% of its time with news about Smith. That still represented more coverage than the 2008 campaign generated (8%), but less than the 13% devoted to all aspects of the Iraq conflict.<\/p>","protected":false},"excerpt":{"rendered":"

If the signature nightly newscasts were reticent about Smith, their morning show cousins took up the slack, giving over 15% of their first half hour of programming to the story. Network Morning News Percent of Newshole Devoted to Top 5 Stories Feb 9 – March 2, 2007 Story % Anna Nicole Smith 15 Campaign 2008 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