{"id":89768,"date":"2010-11-05T00:00:01","date_gmt":"2010-11-05T05:00:01","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2010\/11\/05\/about-study-0\/"},"modified":"2024-04-14T04:12:17","modified_gmt":"2024-04-14T09:12:17","slug":"about-study-0","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2010\/11\/05\/about-study-0\/","title":{"rendered":"About this Study"},"content":{"rendered":"<p class=\"wp-block-paragraph\"> A number of members of the PEJ staff assisted in the production of this report, \u201cParsing Election Day Media.\u201d Staffers who made substantial contributions were: research analyst Kenny Olmstead, weekly News Index manager Tricia Sartor, senior researcher Paul Hitlin, associate director Mark Jurkowitz, deputy director Amy Mitchell and director Tom Rosenstiel. <\/p>\n\n<div align=\"center\"> <u><strong>Methodology <\/strong><\/u> <\/div>\n\n<p class=\"wp-block-paragraph\"> <strong>Television<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\"> To study the television coverage of election night, PEJ searched for how often common terms were used on the three major networks (ABC, CBS, and NBC) and the three most popular cable news channels (CNN, Fox News, and MSNBC). <\/p>\n\n<p class=\"wp-block-paragraph\"> The election night programming was recorded using a Direct TV satellite connection onto a <a href=\"http:\/\/www.snapstream.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Snapstream Server<\/a> in PEJ\u2019s Washington, D.C. office. Only national programming was considered. Local segments were ignored for this story. <\/p>\n\n<p class=\"wp-block-paragraph\">In addition to recording the video and audio of a program, the Snapstream server also records the closed-captioning text of each show. While closed-captioning is created in real-time and can occasionally include typos, it is an effective way to get a transcript of live programming. Using Snapstream\u2019s search capability of the close-captioning text, PEJ counted the number of times each keyword appeared on each station.<\/p>\n\n<p class=\"wp-block-paragraph\">For the cable channels, their entire election night programming from 6 p.m. ET to 2 a.m. ET was included in this study. For the three networks, any national programming appearing after 9 p.m. ET but before 2 a.m. ET was included. ABC and CBS each produced approximately 2 hours of national election coverage during that time, while NBC produced approximately 4 hours. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Blogs and Twitter<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">For the study of Blogs and Twitter PEJ used software provided by Crimson Hexagon. Crimson Hexagon\u2019s software analyzes the conversation online from blogs, Twitter, Facebook, Forums and mainstream news sources.\u00a0 According to Crimson Hexagon: \u201cOur technology analyzes the entire social internet (blog posts, forum messages, Tweets, etc.) by identifying statistical patterns in the words used to express opinions on different topics.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">Information on the tool itself can be found at <a href=\"http:\/\/www.crimsonhexagon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.crimsonhexagon.com<\/a> and the in depth methodologies can be found here <a href=\"http:\/\/www.crimsonhexagon.com\/products\/whitepapers\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.crimsonhexagon.com\/products\/whitepapers\/<\/a>. The time frame for the analysis is November 2nd, 2010 and November 3rd, 2010.\u00a0 For the analysis of both blogs and Twitter PEJ first had to narrow the universe to just the election and the following list of keywords was used in a Boolean search:<\/p>\n\n<p class=\"wp-block-paragraph\">(election OR elections OR campaign OR campaigns OR republican OR republicans OR GOP OR democrat OR democrats OR democratic OR Senate OR &#8220;Tea Party&#8221; OR &#8220;tea parties&#8221; OR congress OR governor OR governors OR representative OR representatives OR obama OR vote OR voting OR voters OR voter)<\/p>\n\n<p class=\"wp-block-paragraph\">In Blogs PEJ also removed posts from Facebook so the sample was only blog posts and not Facebook status updates, which are more similar to Twitter in character. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Newspaper Headlines<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The sample\u00a0 of November 3 newspaper headlines was derived\u00a0 from the \u201cToday\u2019s Front Pages\u201d section of the <a href=\"http:\/\/www.newseum.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Newseum website<\/a>, which publishes the front pages of newspapers from across the U.S. and more than 70 foreign countries.\u00a0 This sample included headlines from U.S. newspapers that reflected the national election results or a combined message from both national and state or local races. <\/p>","protected":false},"excerpt":{"rendered":"<p>A number of members of the PEJ staff assisted in the production of this report, \u201cParsing Election Day Media.\u201d Staffers who made substantial contributions were: research analyst Kenny Olmstead, weekly News Index manager Tricia Sartor, senior researcher Paul Hitlin, associate director Mark Jurkowitz, deputy director Amy Mitchell and director Tom Rosenstiel. Methodology Television To study 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