{"id":89052,"date":"2012-10-01T00:00:01","date_gmt":"2012-10-01T05:00:01","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2012\/10\/01\/data-plans-help-tablet-spending\/"},"modified":"2024-04-14T04:15:55","modified_gmt":"2024-04-14T09:15:55","slug":"data-plans-help-tablet-spending","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2012\/10\/01\/data-plans-help-tablet-spending\/","title":{"rendered":"Data Plans Help in Tablet Spending"},"content":{"rendered":"<p class=\"wp-block-paragraph\">One group that stands out for being more inclined to spend money via their tablet are those who have a mobile data plan-those who have paid to access the internet from their tablet anytime and virtually anywhere. <\/p>\n\n<p class=\"wp-block-paragraph\"><figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.pewresearch.org\/wp-content\/uploads\/sites\/13\/legacy\/u29\/PJ_12_09_17_tabletNews-report_24.png\" border=\"0\" alt=\"\" width=\"380\" height=\"300\" align=\"right\"><\/figure>\n<\/p>\n\n<p class=\"wp-block-paragraph\"> Overall, just 26% of tablet owners have a data plan on their tablet. But this survey was conducted before new &#8220;data sharing plans&#8221; became available from wireless carriers, which could quickly expand the population that has internet access on their tablet at all times.\u00a0 It is a population worth watching as their habits stand out in many ways. They are more likely to have iPads than those who do not have a plan (65% versus 48%) and are more likely to get news on their tablet multiple times a day (50% versus 33% for those who don&#8217;t have a data plan).\u00a0 <\/p>\n\n<p class=\"wp-block-paragraph\"> Perhaps what stands out most, though, is the potential they seem to carry in terms of revenue. These users are far more likely to have subscriptions of all kinds; 43% have a print only-subscription, versus 30% who don&#8217;t have a plan; 25% have a subscription that gives both print and digital access (versus 15% who don&#8217;t have a plan) and 16% have a digital-only subscription, double that of those who don&#8217;t have a plan (7%) &#8211; and higher than for mobile news users overall (11%). <\/p>\n\n<p>[1]<\/p>\n\n\n<p class=\"wp-block-paragraph\"> Those with data plans are also more likely to engage in e-commerce through tablet ads. Fully 28% who click at least sometimes, buy things &#8211; versus 13% without a plan and 18% overall. Across the wider population this means that 14% of all people with a data plan sometimes buy things from ads they see versus 5% of all those who do not have a plan. <\/p>\n\n<hr>\n\n<p class=\"wp-block-paragraph\"> <strong>Footnote<\/strong> <\/p>\n\n<p>[1]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One group that stands out for being more inclined to spend money via their tablet are those who have a mobile data plan-those who have paid to access the internet from their tablet anytime and virtually anywhere. Overall, just 26% of tablet owners have a data plan on their tablet. But this survey was conducted 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