{"id":89009,"date":"2012-10-01T00:00:01","date_gmt":"2012-10-01T05:00:01","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2012\/10\/01\/mobile-news-habits-remain-strong\/"},"modified":"2024-04-14T04:12:00","modified_gmt":"2024-04-14T09:12:00","slug":"mobile-news-habits-remain-strong","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2012\/10\/01\/mobile-news-habits-remain-strong\/","title":{"rendered":"Mobile News Habits Remain Strong"},"content":{"rendered":"<p class=\"wp-block-paragraph\"> For almost everyone, mobile technology is a way to get breaking news. People use both mobile devices (tablets and smartphone) heavily for checking headlines: 57% of tablet news users do so regularly and another 35% sometimes. The pattern is nearly identical on smartphones with 53% regularly checking headlines and 32% doing so sometimes. <\/p>\n\n<p class=\"wp-block-paragraph\"><figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.pewresearch.org\/wp-content\/uploads\/sites\/13\/legacy\/u29\/PJ_12_09_17_tabletNews-report_10_0.png\" border=\"0\" alt=\"\" width=\"380\" height=\"350\" align=\"right\"><\/figure>\n<\/p>\n\n<p class=\"wp-block-paragraph\"> While headline-checking seems like an obvious activity on mobile devices, a major question that accompanied the devices&#8217; growing popularity was the impact that tablets and smartphones might have on how people in the digital space read and value longer articles. This not only has implications related to the dissemination of knowledge, but also to the financial opportunities for news and information organizations focused more on long-form content than headlines; would\u00a0 people notice the advertising and\u00a0 would they value a news provider? <\/p>\n\n<p class=\"wp-block-paragraph\"> This was a major issue on the first generation of digital devices, the desktop and laptop computer. Most research and usage data found that people did not read stories on computers for very long and they tended to skip over advertising. <\/p>\n\n<p class=\"wp-block-paragraph\"> In our initial survey of the first wave of tablet users a year ago, we found <a href=\"\/analysis_report\/news_habits\">substantial evidence<\/a> that the earliest adopters of the tablet did use the devices to read long-form articles. This year, we probed deeper into the kinds of in-depth reading people are doing and the extent to which this kind of news consumption also occurs on the smaller-screen smartphone.\u00a0 <\/p>","protected":false},"excerpt":{"rendered":"<p>For almost everyone, mobile technology is a way to get breaking news. People use both mobile devices (tablets and smartphone) heavily for checking headlines: 57% of tablet news users do so regularly and another 35% sometimes. The pattern is nearly identical on smartphones with 53% regularly checking headlines and 32% doing so sometimes. While headline-checking [&hellip;]<\/p>\n","protected":false},"author":139,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"apple_news_api_id":"","apple_news_api_revision":"","apple_news_api_created_at":"","apple_news_api_modified_at":"","apple_news_api_share_url":"","apple_news_api_pending":"","apple_news_is_preview":false,"apple_news_is_hidden":false,"relatedPosts":[],"reportMaterials":[],"multiSectionReport":[],"package_parts__enabled":false,"package_parts":[],"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"jetpack_post_was_ever_published":false},"categories":[],"tags":[],"bylines":[],"collection":[],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[458],"_fund_pool":[],"languages":[],"regions-countries":[],"research-teams":[527],"workflow-status":[],"class_list":["post-89009","post","type-post","status-publish","format-standard","hentry","formats-report","research-teams-journalism"],"label":false,"post_parent":88966,"word_count":234,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2012\/10\/01\/mobile-news-habits-remain-strong\/","art_direction":false,"_embeds":[],"watchers":[],"table_of_contents":[{"id":88966,"title":"Future of Mobile News","slug":"future-mobile-news","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2012\/10\/01\/future-mobile-news\/","is_active":false},{"id":88977,"title":"Device Ownership","slug":"device-ownership","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2012\/10\/01\/device-ownership\/","is_active":false},{"id":88986,"title":"Mobile Activity: News Ranks High","slug":"mobile-activity-news-ranks-high","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2012\/10\/01\/mobile-activity-news-ranks-high\/","is_active":false},{"id":88992,"title":"Mobile News is Still Consumed at Home and at Habitual Times","slug":"mobile-news-still-consumed-home-and-habitual-times","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2012\/10\/01\/mobile-news-still-consumed-home-and-habitual-times\/","is_active":false},{"id":89002,"title":"The Most Popular Times of Day 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Consumption?","slug":"are-new-devices-adding-news-consumption","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2012\/10\/01\/are-new-devices-adding-news-consumption\/","is_active":false},{"id":89036,"title":"Revenue","slug":"revenue","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2012\/10\/01\/revenue\/","is_active":false},{"id":89045,"title":"Advertising","slug":"advertising","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2012\/10\/01\/advertising\/","is_active":false},{"id":89052,"title":"Data Plans Help in Tablet Spending","slug":"data-plans-help-tablet-spending","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2012\/10\/01\/data-plans-help-tablet-spending\/","is_active":false},{"id":89059,"title":"The App vs. Browser Debate Continues","slug":"app-vs-browser-debate","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2012\/10\/01\/app-vs-browser-debate\/","is_active":false},{"id":89068,"title":"Tablet Only, Smartphone Only, or Both \u2013 Digital Divides","slug":"tablet-only-smartphone-only-or-both-digital-divides","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2012\/10\/01\/tablet-only-smartphone-only-or-both-digital-divides\/","is_active":false},{"id":89073,"title":"Once-a-Day Mobile Users vs. News Throughout the Day","slug":"onceaday-mobile-users-vs-news-throughout-day","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2012\/10\/01\/onceaday-mobile-users-vs-news-throughout-day\/","is_active":false},{"id":89082,"title":"Social Networking and Mobile 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