{"id":88977,"date":"2012-10-01T00:00:01","date_gmt":"2012-10-01T05:00:01","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2012\/10\/01\/device-ownership\/"},"modified":"2024-04-14T04:12:00","modified_gmt":"2024-04-14T09:12:00","slug":"device-ownership","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2012\/10\/01\/device-ownership\/","title":{"rendered":"Device Ownership"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Over the last year, tablet ownership has steadily increased from 11% of U.S. adults in July of 2011 to 18% in January of 2012, according to PEJ data. Currently, 22% own a tablet and another 3% regularly use a tablet owned by someone else in the home. This number is very close to new data, released here for the first time, conducted in a separate survey by the Pew Internet &amp; American Life Project on July 16 through August 7 2012 that found 25% of all U.S. adults have a tablet computer. <\/p>\n\n<p class=\"wp-block-paragraph\"><figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.pewresearch.org\/wp-content\/uploads\/sites\/13\/legacy\/u29\/PJ_12_09_17_tabletNews-report_02.png\" border=\"0\" alt=\"\" width=\"380\" height=\"300\" align=\"right\"><\/figure>\n<\/p>\n\n<p class=\"wp-block-paragraph\"> The growth in tablet adoption is likely related to the advent of the lower-priced tablets in late 2011. Overall, about two-thirds of tablet-owning adults, 68%, got their tablet in the last year, including 32% in 2012 alone. <\/p>\n\n<p>[1]<\/p>\n\n\n<p class=\"wp-block-paragraph\"> This survey was also conducted before the introduction of Google&#8217;s Nexus 7 or Amazon&#8217;s Kindle Fire HD. <\/p>\n\n<p class=\"wp-block-paragraph\"> Even before these, the influx of Android-based devices has changed the tablet market, much as it did for smartphones over the past several years. Of the 44% of adults who have a smartphone, 46% have an Android phone, 38% have an iPhone and 10% have a Blackberry. <\/p>\n\n<p class=\"wp-block-paragraph\"> Among those who have both a tablet and smartphone, there is some operating system loyalty. A majority of iPad owners who also have smartphones have an iPhone (57%); just 32% have an Android phone. Similarly, 66% of those who have an Android tablet have an Android phone; 29% have an iPhone. <\/p>\n\n<hr>\n\n<p class=\"wp-block-paragraph\"> <strong>Footnote:<\/strong> <\/p>\n\n<p>[1]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the last year, tablet ownership has steadily increased from 11% of U.S. adults in July of 2011 to 18% in January of 2012, according to PEJ data. Currently, 22% own a tablet and another 3% regularly use a tablet owned by someone else in the home. This number is very close to new data, 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