{"id":88422,"date":"2016-05-05T10:47:41","date_gmt":"2016-05-05T15:47:41","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2016\/05\/05\/7-few-cellphone-readers-of-long-or-short-form-articles-visit-multiple-articles-on-a-site\/"},"modified":"2024-04-14T04:15:18","modified_gmt":"2024-04-14T09:15:18","slug":"7-few-cellphone-readers-of-long-or-short-form-articles-visit-multiple-articles-on-a-site","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/05\/05\/7-few-cellphone-readers-of-long-or-short-form-articles-visit-multiple-articles-on-a-site\/","title":{"rendered":"7. Few cellphone readers of long- or short-form articles visit multiple articles on a site"},"content":{"rendered":"
\"Long-form<\/a><\/figure>\n\n

News outlets are often interested in not just how well an individual article<\/a> captures a user\u2019s attention, but how likely a user is to continue to turn to their outlet for news. To answer this question, we looked at the number of cellphone<\/a> users who viewed more than one article on a site \u2013 whether short- or long-form.<\/p>\n\n

Visitors to long-form<\/a> articles were somewhat more likely to view multiple articles on a site than visitors to short-form<\/a> articles. However, this does not necessarily mean that long-form reading cultivates site loyalty. Nearly three-in-ten cellphone users who visited at least one long-form article viewed multiple articles on the site. On the other hand, about one fifth (21%) of users who viewed at least one short-form article did so.<\/p>","protected":false},"excerpt":{"rendered":"

News outlets are often interested in not just how well an individual article captures a user\u2019s attention, but how likely a user is to continue to turn to their outlet for news. To answer this question, we looked at the number of cellphone users who viewed more than one article on a site \u2013 whether […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"","sub_title":"","_crdt_document":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","relatedPosts":[],"reportMaterials":[],"multiSectionReport":[],"package_parts__enabled":false,"package_parts":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"bylines":[{"key":"63d24161-b953-4559-b7db-ea6bca1149b4","termId":987},{"key":"e20719f5-3303-403c-af8c-12ef57b0005f","termId":962},{"key":"af01f8cd-382a-49ba-a81e-b2dc8ee6fd39","termId":983}],"acknowledgements":[],"displayBylines":true,"footnotes":"","prc_watchers":[]},"categories":[275,324,308,326,319,305,346,271],"tags":[],"bylines":[987,962,983],"collection":[],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[458],"_fund_pool":[],"languages":[],"regions-countries":[],"research-teams":[527],"workflow-status":[],"class_list":["post-88422","post","type-post","status-publish","format-standard","hentry","category-digital-news-landscape-2","category-e-reading","category-mobile","category-news-media-trends","category-online-search","category-platforms-services","category-state-of-the-news-media-project","category-technology-adoption","bylines-amy-mitchell","bylines-galen-stocking","bylines-katerina-eva-matsa","formats-report","research-teams-journalism"],"label":false,"post_parent":88352,"word_count":125,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/05\/05\/7-few-cellphone-readers-of-long-or-short-form-articles-visit-multiple-articles-on-a-site\/","art_direction":{"A1":{"id":110333,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/05\/PJ_16.02.22_Parsely_featured.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/05\/PJ_16.02.22_Parsely_featured.png?w=564&h=317&crop=1","width":564,"height":317,"chartArt":false},"A2":{"id":110333,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/05\/PJ_16.02.22_Parsely_featured.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/05\/PJ_16.02.22_Parsely_featured.png?w=268&h=151&crop=1","width":268,"height":151,"chartArt":false},"A3":{"id":110333,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/05\/PJ_16.02.22_Parsely_featured.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/05\/PJ_16.02.22_Parsely_featured.png?w=194&h=110&crop=1","width":194,"height":110,"chartArt":false},"A4":{"id":110333,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/05\/PJ_16.02.22_Parsely_featured.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/05\/PJ_16.02.22_Parsely_featured.png?w=268&h=151&crop=1","width":268,"height":151,"chartArt":false},"XL":{"id":110333,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/05\/PJ_16.02.22_Parsely_featured.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/05\/PJ_16.02.22_Parsely_featured.png?w=640&h=321&crop=1","width":640,"height":321,"chartArt":false},"social":{"id":110333,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/05\/PJ_16.02.22_Parsely_featured.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/05\/PJ_16.02.22_Parsely_featured.png?w=640&h=321&crop=1","width":640,"height":321,"chartArt":false}},"_embeds":[],"watchers":[],"table_of_contents":[{"id":88352,"title":"Long-Form Reading Shows Signs of Life in Our Mobile News World","slug":"long-form-reading-shows-signs-of-life-in-our-mobile-news-world","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/05\/05\/long-form-reading-shows-signs-of-life-in-our-mobile-news-world\/","is_active":false},{"id":88392,"title":"1. 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Users spend more time with content in the morning or late at night","slug":"3-users-spend-more-time-with-content-in-the-morning-or-late-at-night","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/05\/05\/3-users-spend-more-time-with-content-in-the-morning-or-late-at-night\/","is_active":false},{"id":88412,"title":"4. Cellphone news users spend the most time reading long-form content when arriving at an article from an internal link, least time when arriving via a social network","slug":"4-cellphone-news-users-spend-the-most-time-reading-long-form-content-when-arriving-at-an-article-from-an-internal-link-least-time-when-arriving-via-a-social-network","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/05\/05\/4-cellphone-news-users-spend-the-most-time-reading-long-form-content-when-arriving-at-an-article-from-an-internal-link-least-time-when-arriving-via-a-social-network\/","is_active":false},{"id":88356,"title":"5. On cellphones, return visitors spend more time with articles than visitors overall","slug":"5-on-cellphones-return-visitors-spend-more-time-with-articles-than-visitors-overall","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/05\/05\/5-on-cellphones-return-visitors-spend-more-time-with-articles-than-visitors-overall\/","is_active":false},{"id":88343,"title":"6. Most interactions begin within one week of publication","slug":"6-most-interactions-begin-within-one-week-of-publication","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/05\/05\/6-most-interactions-begin-within-one-week-of-publication\/","is_active":false},{"id":88422,"title":"7. 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