{"id":88276,"date":"2016-06-15T10:48:41","date_gmt":"2016-06-15T15:48:41","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2016\/06\/15\/audio-fact-sheet\/"},"modified":"2024-04-14T04:15:08","modified_gmt":"2024-04-14T09:15:08","slug":"audio-fact-sheet","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/audio-fact-sheet\/","title":{"rendered":"Audio: Fact Sheet"},"content":{"rendered":"<figure><img data-dominant-color=\"efefef\" data-has-transparency=\"false\" style=\"--dominant-color: #efefef;\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-49607 not-transparent\" src=\"https:\/\/assets.pewresearch.org\/wp-content\/uploads\/sites\/13\/2015\/04\/PJ_15.04.28_FSA-Audio.jpg\" alt=\"\" width=\"640\" height=\"320\"><\/figure>\n\n<p class=\"wp-block-paragraph\"><em>Last updated June 2016<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">The American public\u2019s consumption of audio content, which includes radio news and talk shows in addition to music, sports and other programming, continues to increase. Advances in consumer technologies allow increasing numbers of Americans to choose to listen to radio on a variety of newer platforms, while at the same time, terrestrial radio continues to reach the overwhelming majority of the public.<\/p>\n\n<p class=\"wp-block-paragraph\">On the financial side, radio revenues continued to trend at cross currents in 2015, with traditional \u201cspot\u201d advertising (ads aired during radio broadcasts) in decline and digital revenue on the rise. But for all the gains in digital, spot advertising still accounts for three-quarters of all radio revenue. Digital (station website advertising) amounts to less than 10%.<\/p>\n\n<p class=\"wp-block-paragraph\">Most audio data does not break out programming or news stations by category, but BIA Kelsey does track the total number of all-news radio stations in the U.S., which held steady in 2015, though many of these may soon change hands as CBS Corporation prepares to sell or spin off its entire radio division.<\/p>\n\n<p class=\"wp-block-paragraph\">Data on <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/podcasting-fact-sheet\/\">podcasts<\/a>\u00a0\u2013 an increasingly popular form of audio listening \u2013 and <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/public-broadcasting-fact-sheet\/\">public radio<\/a> are analyzed in separate fact sheets.<\/p>\n\n<h3 data-is-section=\"true\" data-wp-context=\"{&quot;id&quot;:&quot;radio-listenership&quot;}\" data-wp-interactive=\"{&quot;namespace&quot;:&quot;prc-block\\\/table-of-contents&quot;}\" id=\"radio-listenership\" class=\"wp-block-heading\">Radio Listenership<\/h3>\n\n<p>[chart id=&#8221;55493&#8243; title=&#8221;Monthly online radio listenership has more than doubled since 2010&#8243;]<\/p>\n\n\n<h4 id=\"satellite-and-web-based-listening-in-cars\" class=\"wp-block-heading\">Satellite and web-based listening in cars<\/h4>\n\n<p class=\"wp-block-paragraph\">Sirius XM \u2013 the only satellite radio platform in the U.S. \u2013 reported an uptick in subscribers in 2015 to 29.6 million, up from 27.3 million in 2014.<\/p>\n\n<p class=\"wp-block-paragraph\">According to Edison Research, web-based radio listening in cars held about steady, revealing a slowdown from the growth of the past several years. As of January 2016, 37% of U.S. adult cellphone owners have listened to online radio in the car. That is just slightly more than the 35% who did so in January 2015, but about six times the share (6%) who had done so in 2010.<\/p>\n\n<p>[chart id=&#8221;55494&#8243; title=&#8221;Growth in online car listening through cellphones slows&#8221;]<\/p>\n\n\n<p class=\"wp-block-paragraph\">Still, traditional AM\/FM radio is \u2013 and by a large margin \u2013 the most common form of in-car listening. Just 8% of listeners in the car named online radio as the source they used most often and 12% named satellite radio, compared with 63% who named AM\/FM radio as the audio source they turned to most often. That is up only slightly from 60% in 2015.<\/p>\n\n<h4 id=\"terrestrial-listening\" class=\"wp-block-heading\">Terrestrial listening<\/h4>\n\n<p class=\"wp-block-paragraph\">Traditional AM\/FM terrestrial radio still retains its undiminished appeal for listeners \u00ad\u2013 91% of Americans ages 12 and older had listened to this form of radio in the week before they were surveyed in 2015, according to Nielsen Media Research. This data is derived from diary-collected listening information from a sample of over 395,000 respondents over the period of one week, as a part of Nielsen\u2019s <a href=\"http:\/\/www.nielsen.com\/content\/dam\/nielsenglobal\/us\/docs\/solutions\/audio\/radar-faq.pdf\">RADAR study.<\/a><\/p>\n\n<h4 id=\"news-format-listening\" class=\"wp-block-heading\">News format listening<\/h4>\n\n<p class=\"wp-block-paragraph\">While most radio listenership data is not specific to news, Nielsen does identify two distinct categories of news-related stations \u2013 all news and news\/talk\/information. The cohort of all-news stations is small and in 2015 garnered about 1% of overall audience share of Americans 12 years of age or older, according to Nielsen. That was identical to the 2014 all-news share. The much larger cohort of stations identified as news\/talk\/information, however, remains one of the most popular radio formats in the U.S. This format \u2013 which offers a more limited amount of news programming, in addition to syndicated talk and other information \u2013 held steady at the 2014 level of 11% among the ages 12 and older demographic. The only format to attract more audience share is country music (14%).<\/p>\n\n<p class=\"wp-block-paragraph\">Pew Research Center\u2019s own survey work adds insight here, finding radio to be a common source of news among adults in the U.S. In research asking about <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/02\/04\/the-2016-presidential-campaign-a-news-event-thats-hard-to-miss\/\">how people are learning about the U.S. presidential election<\/a>, 44% of adults said they learned about it from radio in the past week. Radio outpaced both national (23%) and local (29%) print newspapers, although it trailed local TV news (57%) and cable TV news (54%).<\/p>\n\n<h3 data-is-section=\"true\" data-wp-context=\"{&quot;id&quot;:&quot;news-stations&quot;}\" data-wp-interactive=\"{&quot;namespace&quot;:&quot;prc-block\\\/table-of-contents&quot;}\" id=\"news-stations\" class=\"wp-block-heading\">News stations<\/h3>\n\n<figure class=\"wp-block-image alignright\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/audio-fact-sheet\/pj_2016-06-15_state-of-the-news-media_audio-01\/\" rel=\"attachment wp-att-55847\"><img data-dominant-color=\"cddbdb\" data-has-transparency=\"false\" style=\"--dominant-color: #cddbdb;\" decoding=\"async\" sizes=\"(max-width: 327px) 100vw, 327px\" class=\"wp-image-55847 not-transparent\" src=\"https:\/\/assets.pewresearch.org\/wp-content\/uploads\/sites\/13\/2016\/06\/PJ_2016.06.15_state-of-the-news-media_audio-01.png\" alt=\"Number of all-news stations at close of 2015 stood at 32\" ><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\">According to data from BIA Kelsey, at the close of 2015, the number of all-news stations stood at 32, an increase of just one from the previous year. However, that growth already appeared to have vanished in early 2016 with the news in late March that Cumulus Media <a href=\"http:\/\/www.mercurynews.com\/tv\/ci_29709673\/ronn-owens-moves-ksfo-major-bay-area-radio\">laid off most of its news staff<\/a> at KGO in San Francisco in a shift in format away from local news programming in favor of syndicated talk.<\/p>\n\n<p class=\"wp-block-paragraph\">Although ownership of the remaining 31 all-news stations is divided among 16 entities, one company \u2013 CBS Corporation \u2013 owns 10, or about one-third of all of these stations. But in mid-March of 2016 CBS Chairman and Chief Executive Leslie Moonves announced that the company was exploring a range of options to <a href=\"http:\/\/www.latimes.com\/entertainment\/envelope\/cotown\/la-et-ct-cbs-announces-cbs-radio-sale-20160315-story.html\">sell or spin off its entire radio division<\/a> of 117 stations \u2013 including the 10 news stations \u2013 spanning 26 markets.<\/p>\n\n<p>[chart id=&#8221;55517&#8243; title=&#8221;Number of news\/talk\/information radio stations fluctuates only slightly in past six years&#8221;]<\/p>\n\n\n<h3 data-is-section=\"true\" data-wp-context=\"{&quot;id&quot;:&quot;revenue&quot;}\" data-wp-interactive=\"{&quot;namespace&quot;:&quot;prc-block\\\/table-of-contents&quot;}\" id=\"revenue\" class=\"wp-block-heading\">Revenue<\/h3>\n\n<p>[chart id=&#8221;55556&#8243; title=&#8221;Radio revenues remain steady in 2015&#8243;]<\/p>\n\n\n<p class=\"wp-block-paragraph\">Sirius XM reported a modest boost in revenue for the year, up from $4.2 billion in 2014 to $4.6 billion in 2015.<\/p>\n\n<h4 id=\"more-data\" class=\"wp-block-heading\">More Data<\/h4>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/media-indicators\/audio-sirius-xm-subscribers\/\">Sirius XM subscribers \u00a0<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/media-indicators\/audio-weekly-radio-listenership-terrestrial\/\">Weekly radio listenership (terrestrial)<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Last updated June 2016 The American public\u2019s consumption of audio content, which includes radio news and talk shows in addition to music, sports and other programming, continues to increase. Advances in consumer technologies allow increasing numbers of Americans to choose to listen to radio on a variety of newer platforms, while at the same time, [&hellip;]<\/p>\n","protected":false},"author":170,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"relatedPosts":[],"reportMaterials":[],"multiSectionReport":[],"package_parts__enabled":false,"package_parts":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[],"jetpack_post_was_ever_published":false},"categories":[350,275,335,332,326,333,349,348],"tags":[],"bylines":[801],"collection":[],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[458],"_fund_pool":[],"languages":[],"regions-countries":[],"research-teams":[527],"workflow-status":[],"class_list":["post-88276","post","type-post","status-publish","format-standard","hentry","category-audio-radio-podcasts","category-digital-news-landscape-2","category-local-news","category-media-industry","category-news-media-trends","category-news-platforms-sources","category-newspapers","category-television","bylines-nancy-vogt","formats-report","research-teams-journalism"],"label":false,"post_parent":88342,"word_count":824,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/audio-fact-sheet\/","art_direction":{"A1":{"id":110257,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/06\/PJ_16.04.15_SONM2016_featured.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/06\/PJ_16.04.15_SONM2016_featured.png?w=564&h=317&crop=1","width":564,"height":317,"chartArt":false},"A2":{"id":110257,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/06\/PJ_16.04.15_SONM2016_featured.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/06\/PJ_16.04.15_SONM2016_featured.png?w=268&h=151&crop=1","width":268,"height":151,"chartArt":false},"A3":{"id":110257,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/06\/PJ_16.04.15_SONM2016_featured.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/06\/PJ_16.04.15_SONM2016_featured.png?w=194&h=110&crop=1","width":194,"height":110,"chartArt":false},"A4":{"id":110257,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/06\/PJ_16.04.15_SONM2016_featured.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/06\/PJ_16.04.15_SONM2016_featured.png?w=268&h=151&crop=1","width":268,"height":151,"chartArt":false},"XL":{"id":110257,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/06\/PJ_16.04.15_SONM2016_featured.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/06\/PJ_16.04.15_SONM2016_featured.png?w=640&h=321&crop=1","width":640,"height":321,"chartArt":false},"social":{"id":110257,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/06\/PJ_16.04.15_SONM2016_featured.png","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/06\/PJ_16.04.15_SONM2016_featured.png?w=640&h=321&crop=1","width":640,"height":321,"chartArt":false}},"_embeds":[],"watchers":[],"table_of_contents":[{"id":88342,"title":"State of the News Media 2016","slug":"state-of-the-news-media-2016","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/state-of-the-news-media-2016\/","is_active":false},{"id":88223,"title":"Newspapers: Fact Sheet","slug":"newspapers-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/newspapers-fact-sheet\/","is_active":false},{"id":88212,"title":"Cable News: Fact Sheet","slug":"cable-news-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/cable-news-fact-sheet\/","is_active":false},{"id":88248,"title":"Local TV News: Fact Sheet","slug":"local-tv-news-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/local-tv-news-fact-sheet\/","is_active":false},{"id":88298,"title":"Network News: Fact Sheet","slug":"network-news-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/network-news-fact-sheet\/","is_active":false},{"id":88238,"title":"Digital News Audience: Fact Sheet","slug":"digital-news-audience-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/digital-news-audience-fact-sheet\/","is_active":false},{"id":88256,"title":"Digital News Revenue: Fact Sheet","slug":"digital-news-revenue-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/digital-news-revenue-fact-sheet\/","is_active":false},{"id":88287,"title":"Podcasting: Fact Sheet","slug":"podcasting-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/podcasting-fact-sheet\/","is_active":false},{"id":88276,"title":"Audio: Fact Sheet","slug":"audio-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/audio-fact-sheet\/","is_active":true},{"id":88263,"title":"Public Broadcasting: Fact Sheet","slug":"public-broadcasting-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/public-broadcasting-fact-sheet\/","is_active":false},{"id":88367,"title":"Alternative Weeklies: Fact Sheet","slug":"alternative-weeklies-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/alternative-weeklies-fact-sheet\/","is_active":false},{"id":88307,"title":"News Magazines: Fact Sheet","slug":"news-magazines-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/news-magazines-fact-sheet\/","is_active":false},{"id":88318,"title":"African American News Media: Fact Sheet","slug":"african-american-media-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/african-american-media-fact-sheet\/","is_active":false},{"id":88199,"title":"Hispanic News Media: Fact Sheet","slug":"hispanic-media-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/hispanic-media-fact-sheet\/","is_active":false},{"id":88331,"title":"Acknowledgments","slug":"state-of-the-news-media-2016-acknowledgments","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/state-of-the-news-media-2016-acknowledgments\/","is_active":false},{"id":88338,"title":"Methodology","slug":"state-of-the-news-media-2016-methodology","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/state-of-the-news-media-2016-methodology\/","is_active":false},{"id":88358,"title":"Previous State of the News Media reports","slug":"more-state-of-the-news-media-reports","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/more-state-of-the-news-media-reports\/","is_active":false}],"report_materials":[{"key":"7116ae14-8aeb-46d5-bf36-71372bfd117f","type":"report","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2016\/06\/state-of-the-news-media-report-2016-final.pdf","label":"","icon":"","attachmentId":110260}],"report_pagination":{"current_post":{"id":88276,"title":"Audio: Fact Sheet","slug":"audio-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/audio-fact-sheet\/","is_active":true,"page_num":9},"next_post":{"id":88263,"title":"Public Broadcasting: Fact 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Sheet","slug":"digital-news-revenue-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/digital-news-revenue-fact-sheet\/","is_active":false,"page_num":7},{"id":88287,"title":"Podcasting: Fact Sheet","slug":"podcasting-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/podcasting-fact-sheet\/","is_active":false,"page_num":8},{"id":88276,"title":"Audio: Fact Sheet","slug":"audio-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/audio-fact-sheet\/","is_active":true,"page_num":9},{"id":88263,"title":"Public Broadcasting: Fact Sheet","slug":"public-broadcasting-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/public-broadcasting-fact-sheet\/","is_active":false,"page_num":10},{"id":88367,"title":"Alternative Weeklies: Fact Sheet","slug":"alternative-weeklies-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/alternative-weeklies-fact-sheet\/","is_active":false,"page_num":11},{"id":88307,"title":"News Magazines: Fact Sheet","slug":"news-magazines-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/news-magazines-fact-sheet\/","is_active":false,"page_num":12},{"id":88318,"title":"African American News Media: Fact Sheet","slug":"african-american-media-fact-sheet","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2016\/06\/15\/african-american-media-fact-sheet\/","is_active":false,"page_num":13},{"id":88199,"title":"Hispanic News Media: Fact 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