{"id":87531,"date":"2024-02-06T15:40:13","date_gmt":"2024-02-06T20:40:13","guid":{"rendered":""},"modified":"2026-09-17T12:27:39","modified_gmt":"2026-09-17T16:27:39","slug":"an-audio-tour-through-americas-top-ranked-podcasts","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2024\/02\/06\/an-audio-tour-through-americas-top-ranked-podcasts\/","title":{"rendered":"An Audio Tour Through America\u2019s Top-Ranked Podcasts"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-default has-sans-serif-font-family has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\"><nav style=\"--breadcrumbs-gap: var(--wp--preset--spacing--40)\" class=\"wp-elements-1 wp-block-prc-block-breadcrumbs has-text-color has-ui-gray-light-color\" id=\"breadcrumbs-1\" aria-label=\"Breadcrumbs\"><div class=\"prc-block-breadcrumbs__list\"><div class=\"prc-block-breadcrumbs__item\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\"><span>Home<\/span><\/a><\/div><span class=\"prc-block-breadcrumbs__separator\" aria-hidden=\"true\">><\/span><div class=\"prc-block-breadcrumbs__item\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/topics\"><span>Research Topics<\/span><\/a><\/div><\/div><\/nav><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h1 aria-level=\"1\" data-post-type=\"post\" class=\"is-style-essay-title wp-block-post-title has-text-align-center\">An Audio Tour Through America\u2019s Top-Ranked Podcasts<\/h1>\n\n<div class=\"wp-block-prc-block-bylines-display is-horizontal is-content-justification-center is-layout-flex wp-container-prc-block-bylines-display-is-layout-cbcdc57d wp-block-prc-block-bylines-display-is-layout-flex\" class=\"wp-block-prc-block-bylines-display__bylines\"><span class=\"wp-block-prc-block-bylines-display__prefix\">By<\/span> <a rel=\"author\" href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/staff\/nick-zanetti\/\" aria-label=\"View author archive for Nick Zanetti\">Nick Zanetti<\/a><span class=\"prc-platform-staff-bylines__separator\">, <\/span><a rel=\"author\" href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/staff\/kaitlyn-radde\/\" aria-label=\"View author archive for Kaitlyn Radde\">Kaitlyn Radde<\/a> <span class=\"prc-platform-staff-bylines__and-separator\">and<\/span> <a rel=\"author\" href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/staff\/sara-atske\/\" aria-label=\"View author archive for Sara Atske\">Sara Atske<\/a><\/div>\n\n<div style=\"font-size:12px;letter-spacing:1px\" class=\"wp-block-post-date has-text-align-center\"><time datetime=\"2024-02-06T15:40:13-05:00\">February 6, 2024<\/time><\/div>\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<ul 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studied.&quot;,&quot;url&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/?p=87531&quot;,&quot;hashtags&quot;:&quot;&quot;,&quot;image&quot;:false}\" data-wp-on--click=\"actions.onClick\" data-wp-class--web-share-supported=\"state.enabled\" data-wp-init=\"callbacks.detectWebShareSupport\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/?p=87531\" class=\"has-ui-gray-very-dark-color has-ui-white-background-color\"><i class=\"icon icon-library__prc icon__share\"><svg style=\"width: 1em; height: 1em;\" aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n\t<path fill=\"currentColor\" transform=\"translate(0 0) scale(0.046875)\" d=\"M307 34.8c-11.5 5.1-19 16.6-19 29.2l0 64-112 0C78.8 128 0 206.8 0 304C0 417.3 81.5 467.9 100.2 478.1c2.5 1.4 5.3 1.9 8.1 1.9c10.9 0 19.7-8.9 19.7-19.7c0-7.5-4.3-14.4-9.8-19.5C108.8 431.9 96 414.4 96 384c0-53 43-96 96-96l96 0 0 64c0 12.6 7.4 24.1 19 29.2s25 3 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variety of topics the top-ranked podcasts represent, and to give a sense of what podcast listeners experience, we compiled clips from the shows we studied.&quot;,&quot;platform&quot;:&quot;threads&quot;}\" data-wp-interactive=\"core\/social-links\" data-wp-on--click=\"actions.onClick\" style=\"color:#565656;background-color:#fff\" class=\"wp-social-link wp-social-link-threads has-ui-gray-very-dark-color has-ui-white-background-color wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"#\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.3 11.3c-.1 0-.2-.1-.2-.1-.1-2.6-1.5-4-3.9-4-1.4 0-2.6.6-3.3 1.7l1.3.9c.5-.8 1.4-1 2-1 .8 0 1.4.2 1.7.7.3.3.5.8.5 1.3-.7-.1-1.4-.2-2.2-.1-2.2.1-3.7 1.4-3.6 3.2 0 .9.5 1.7 1.3 2.2.7.4 1.5.6 2.4.6 1.2-.1 2.1-.5 2.7-1.3.5-.6.8-1.4.9-2.4.6.3 1 .8 1.2 1.3.4.9.4 2.4-.8 3.6-1.1 1.1-2.3 1.5-4.3 1.5-2.1 0-3.8-.7-4.8-2S5.7 14.3 5.7 12c0-2.3.5-4.1 1.5-5.4 1.1-1.3 2.7-2 4.8-2 2.2 0 3.8.7 4.9 2 .5.7.9 1.5 1.2 2.5l1.5-.4c-.3-1.2-.8-2.2-1.5-3.1-1.3-1.7-3.3-2.6-6-2.6-2.6 0-4.7.9-6 2.6C4.9 7.2 4.3 9.3 4.3 12s.6 4.8 1.9 6.4c1.4 1.7 3.4 2.6 6 2.6 2.3 0 4-.6 5.3-2 1.8-1.8 1.7-4 1.1-5.4-.4-.9-1.2-1.7-2.3-2.3zm-4 3.8c-1 .1-2-.4-2-1.3 0-.7.5-1.5 2.1-1.6h.5c.6 0 1.1.1 1.6.2-.2 2.3-1.3 2.7-2.2 2.7z\"\/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Threads<\/span><\/a><\/li>\n\n<li data-wp-context=\"{&quot;url&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/?p=87531&quot;,&quot;title&quot;:&quot;An Audio Tour Through America\\u2019s Top-Ranked Podcasts&quot;,&quot;description&quot;:&quot;To offer a taste of the variety of topics the top-ranked podcasts represent, and to give a sense of what podcast listeners experience, we compiled clips from the shows we studied.&quot;,&quot;platform&quot;:&quot;linkedin&quot;}\" 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11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">WhatsApp<\/span><\/a><\/li>\n<\/div>\n\n<li data-wp-context=\"{&quot;url&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/?p=87531&quot;,&quot;title&quot;:&quot;An Audio Tour Through America\\u2019s Top-Ranked Podcasts&quot;,&quot;description&quot;:&quot;To offer a taste of the variety of topics the top-ranked podcasts represent, and to give a sense of what podcast listeners experience, we compiled clips from the shows we studied.&quot;,&quot;platform&quot;:&quot;mail&quot;}\" data-wp-interactive=\"core\/social-links\" data-wp-on--click=\"actions.onClick\" style=\"color:#565656;background-color:#fff\" class=\"wp-social-link wp-social-link-mail has-ui-gray-very-dark-color has-ui-white-background-color wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/%mail%\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19,5H5c-1.1,0-2,.9-2,2v10c0,1.1.9,2,2,2h14c1.1,0,2-.9,2-2V7c0-1.1-.9-2-2-2zm.5,12c0,.3-.2.5-.5.5H5c-.3,0-.5-.2-.5-.5V9.8l7.5,5.6,7.5-5.6V17zm0-9.1L12,13.6,4.5,7.9V7c0-.3.2-.5.5-.5h14c.3,0,.5.2.5.5v.9z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Mail<\/span><\/a><\/li>\n\n\n\n<a style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.114), 15px)\" class=\"has-ui-gray-very-dark-color has-ui-white-background-color wp-block-prc-block-social-share-text-link\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/alpha.pewresearch.org\/pewresearch-org\" rel=\"nofollow\" target=\"_blank\">Add Us On Google<\/a><\/ul>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-640-wide\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/1-jpg\/\"><img decoding=\"async\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/wp-content\/uploads\/sites\/8\/2024\/02\/1-jpg-jpeg.webp\" alt=\"A collage of podcast-related images\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group upper-content has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><em>For our latest survey data about podcasts, read the &#8220;<a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/fact-sheet\/podcasts-and-news-fact-sheet\" target=\"_blank\" rel=\"noreferrer noopener\">Podcasts and News Fact Sheet<\/a>&#8221; here.<\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Podcasts <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/fact-sheet\/audio-and-podcasting\/\">have grown increasingly popular over the past decade<\/a>, becoming part of the daily routine of about one-in-ten Americans. Nearly half of Americans have listened to a podcast in the past year for many reasons, including to learn, for entertainment or just to have something to listen to while doing something else.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Last year, Pew Research Center conducted an<a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2023\/06\/15\/a-profile-of-the-top-ranked-podcasts-in-the-u-s\/\"> analysis of top-ranked podcasts<\/a> to take a close look at their key characteristics.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The number and variety of podcasts has exploded, with no one topic making up more than a quarter of the top-ranked podcasts in the U.S. To offer a taste of the variety of topics the top-ranked podcasts represent, and to give a sense of what podcast listeners experience, we compiled clips from the shows we studied.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer ai-trigger\"><\/div>\n\n\n\n<h4 id=\"about-a-quarter-of-top-ranked-podcasts-are-about-true-crime\" class=\"wp-block-heading is-style-default podcast-interactive-mobile-chart__header\">About a quarter of top-ranked podcasts are about true crime<\/h4>\n\n\n\n<p class=\"podcast-interactive-mobile-chart__subheader has-gray-dark-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\"><em>% of top ranked podcasts that are primarily about each topic<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-640-wide mobile-graph\"><a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/podcast_feature_ai2html_mobile_chart-1-2\/\"><img decoding=\"async\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/wp-content\/uploads\/sites\/8\/2024\/02\/podcast_feature_ai2html_mobile_chart-1.png?w=640\" alt=\"\" class=\"wp-image-98665\"\/><\/a><\/figure>\n\n\n\n<!-- Generated by ai2html v0.120.0 - 2024-01-04 09:37 -->\n<!-- ai file: podcast_feature_ai2html_dynamic_version.ai -->\n<style>\n\t#g-podcast_feature_ai2html_dynamic_version-box ,\n\t#g-podcast_feature_ai2html_dynamic_version-box .g-artboard {\n\t\tmargin:0 auto;\n\t}\n\t#g-podcast_feature_ai2html_dynamic_version-box p {\n\t\tmargin:0;\n\t}\n\t#g-podcast_feature_ai2html_dynamic_version-box .g-aiAbs {\n\t\tposition:absolute;\n\t}\n\t#g-podcast_feature_ai2html_dynamic_version-box .g-aiImg {\n\t\tposition:absolute;\n\t\ttop:0;\n\t\tdisplay:block;\n\t\twidth:100% !important;\n\t}\n\t#g-podcast_feature_ai2html_dynamic_version-box .g-aiSymbol {\n\t\tposition: absolute;\n\t\tbox-sizing: border-box;\n\t}\n\t#g-podcast_feature_ai2html_dynamic_version-box .g-aiPointText p { white-space: nowrap; }\n\t#g-podcast_feature_ai2html_dynamic_version-700_wide_chart {\n\t\tposition:relative;\n\t\toverflow:hidden;\n\t}\n\t#g-podcast_feature_ai2html_dynamic_version-700_wide_chart p {\n\t\tfont-family:franklin-gothic-urw, Verdana, Geneva, sans-serif;\n\t\tline-height:15px;\n\t\topacity:1;\n\t\tletter-spacing:0.01em;\n\t\tfont-size:14px;\n\t\ttext-align:left;\n\t\tcolor:rgb(0,0,0);\n\t\ttext-transform:none;\n\t\tpadding-bottom:0;\n\t\tpadding-top:0;\n\t\tmix-blend-mode:normal;\n\t\tfont-style:normal;\n\t\theight:auto;\n\t\tposition:static;\n\t}\n\t#g-podcast_feature_ai2html_dynamic_version-700_wide_chart .g-pstyle0 {\n\t\ttext-align:center;\n\t}\n\t#g-podcast_feature_ai2html_dynamic_version-700_wide_chart .g-pstyle1 {\n\t\theight:15px;\n\t\ttext-align:center;\n\t}\n\t#g-podcast_feature_ai2html_dynamic_version-700_wide_chart .g-pstyle2 {\n\t\tline-height:13px;\n\t\theight:13px;\n\t\tcolor:rgb(255,255,255);\n\t}\n<\/style>\n\n\n<div id=\"g-podcast_feature_ai2html_dynamic_version-box\" class=\"ai2html\">\n\n\t<!-- Artboard: 700_wide_chart -->\n\t<div id=\"g-podcast_feature_ai2html_dynamic_version-700_wide_chart\" class=\"g-artboard\" data-aspect-ratio=\"3.889\" data-min-width=\"0\">\n<div style=\"padding: 0 0 25.7143% 0\"><\/div>\n<div id=\"chart-title\">\n<p id=\"chart-title__heading\">About a quarter of top-ranked podcasts are about true crime<\/p>\n<p id=\"chart-title__subhead\">% of top-ranked podcasts that are primarily about each topic<\/p>\n<\/div>\n\t\t<img decoding=\"async\" id=\"g-podcast_feature_ai2html_dynamic_version-700_wide_chart-img\" class=\"g-podcast_feature_ai2html_dynamic_version-700_wide_chart-img g-aiImg\" alt=\"\" src=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/wp-content\/uploads\/sites\/8\/2024\/01\/podcast_feature_ai2html_dynamic_version-700_wide_chart.png\" \/>\n\n\t\t<div id=\"g-ai0-1\" class=\"g-labels g-aiAbs\" style=\"top:4.4444%;left:65.9131%;margin-left:-8.0714%;width:16.1429%\">\n\t\t\t<p class=\"g-pstyle0\">1 each: <\/p>\n\t\t\t<p class=\"g-pstyle0\">Science, Health<\/p>\n\t\t<\/div>\n\t\t<div id=\"g-ai0-2\" class=\"g-labels g-aiAbs\" style=\"top:16.1111%;left:30.622%;margin-left:-7%;width:14%\">\n\t\t\t<p class=\"g-pstyle0\">Politics and government<\/p>\n\t\t<\/div>\n\t\t<div id=\"g-ai0-3\" class=\"g-labels g-aiAbs\" style=\"top:16.1111%;left:46.7073%;margin-left:-7.9286%;width:15.8571%\">\n\t\t\t<p class=\"g-pstyle0\">Self-help and relationships<\/p>\n\t\t<\/div>\n\t\t<div id=\"g-ai0-4\" class=\"g-labels g-aiAbs g-aiPointText\" style=\"top:28.9398%;margin-top:-8.1px;left:15.0107%;margin-left:-43px;width:86px\">\n\t\t\t<p class=\"g-pstyle1\">True crime<\/p>\n\t\t<\/div>\n\t\t<div id=\"g-ai0-5\" class=\"g-labels g-aiAbs\" style=\"top:24.4444%;left:57.5888%;margin-left:-3.4286%;width:6.8571%\">\n\t\t\t<p class=\"g-pstyle0\">History<\/p>\n\t\t<\/div>\n\t\t<div id=\"g-ai0-6\" class=\"g-labels g-aiAbs g-aiPointText\" style=\"top:28.9398%;margin-top:-8.1px;left:90.135%;margin-left:-27.5px;width:55px\">\n\t\t\t<p class=\"g-pstyle1\">Other<\/p>\n\t\t<\/div>\n\t\t<div id=\"g-ai0-7\" class=\"g-labels g-aiAbs g-aiPointText\" style=\"top:28.9398%;margin-top:-8.1px;left:75.7066%;margin-left:-55.5px;width:111px\">\n\t\t\t<p class=\"g-pstyle1\">Multiple topics<\/p>\n\t\t<\/div>\n\t\t<div id=\"g-ai0-8\" class=\"g-labels g-aiAbs g-aiPointText\" style=\"top:50.6063%;margin-top:-7.1px;left:29.4289%;width:39px\">\n\t\t\t<p class=\"g-pstyle2\">10<\/p>\n\t\t<\/div>\n\t\t<div id=\"g-ai0-9\" class=\"g-labels g-aiAbs g-aiPointText\" style=\"top:50.6063%;margin-top:-7.1px;left:38.3425%;width:30px\">\n\t\t\t<p class=\"g-pstyle2\">9<\/p>\n\t\t<\/div>\n\t\t<div id=\"g-ai0-10\" class=\"g-labels g-aiAbs g-aiPointText\" style=\"top:50.6063%;margin-top:-7.1px;left:46.0372%;width:30px\">\n\t\t\t<p class=\"g-pstyle2\">8<\/p>\n\t\t<\/div>\n\t\t<div id=\"g-ai0-11\" class=\"g-labels g-aiAbs g-aiPointText\" style=\"top:50.6063%;margin-top:-7.1px;left:56.9005%;width:30px\">\n\t\t\t<p class=\"g-pstyle2\">4<\/p>\n\t\t<\/div>\n\t\t<div id=\"g-ai0-12\" class=\"g-labels g-aiAbs g-aiPointText\" style=\"top:50.6063%;margin-top:-7.1px;left:74.6883%;width:39px\">\n\t\t\t<p class=\"g-pstyle2\">20<\/p>\n\t\t<\/div>\n\t\t<div id=\"g-ai0-13\" class=\"g-labels g-aiAbs g-aiPointText\" style=\"top:50.6063%;margin-top:-7.1px;left:89.1727%;width:39px\">\n\t\t\t<p class=\"g-pstyle2\">12<\/p>\n\t\t<\/div>\n\t\t<div id=\"g-ai0-14\" class=\"g-labels g-aiAbs g-aiPointText\" style=\"top:50.6063%;margin-top:-7.1px;left:14.0392%;width:39px\">\n\t\t\t<p class=\"g-pstyle2\">24<\/p>\n\t\t<\/div>\n\t\t<div id=\"g-ai0-15\" class=\"g-labels g-aiAbs g-aiPointText\" style=\"top:50.6063%;margin-top:-7.1px;left:52.374%;width:30px\">\n\t\t\t<p class=\"g-pstyle2\">6<\/p>\n\t\t<\/div>\n\t\t<div id=\"g-ai0-16\" class=\"g-labels g-aiAbs g-aiPointText\" style=\"top:72.2731%;margin-top:-8.1px;left:53.0485%;margin-left:-30.5px;width:61px\">\n\t\t\t<p class=\"g-pstyle1\">Sports<\/p>\n\t\t<\/div>\n\t\t<div id=\"g-ai0-17\" class=\"g-labels g-aiAbs\" style=\"top:67.7778%;left:37.2274%;margin-left:-8.6429%;width:17.2857%\">\n\t\t\t<p class=\"g-pstyle0\">Entertainment,<\/p>\n\t\t\t<p class=\"g-pstyle0\">pop culture and the arts<\/p>\n\t\t<\/div>\n\t\t<div id=\"g-ai0-18\" class=\"g-labels g-aiAbs\" style=\"top:80%;left:62.5358%;margin-left:-9.5%;width:19%\">\n\t\t\t<p class=\"g-pstyle0\">2 each: Money, Comedy, Religion<\/p>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<!-- End ai2html - 2024-01-04 09:37 -->\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer podcast-visibility-breakpoint\"><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light fixed podcast-background is-style-disable-mobile-collapse\" style=\"min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><div class=\"wp-block-prc-platform-feature-loader\" id=\"js-podcast-interactive-wpscripts\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group aligncenter scrolly scene-1 is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"true-crime\">True crime<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">True crime is the most common topic among top-ranked podcasts, accounting for 24% of the 451 shows we analyzed. These shows \u2013 which <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/short-reads\/2023\/06\/20\/true-crime-podcasts-are-popular-in-the-us-particularly-among-women-and-those-with-less-formal-education\/\">women and young people tune in to<\/a> more than men and older listeners \u2013&nbsp;investigate murders, scandals and other criminal acts. Almost all of them (95%) use deep reporting, meaning they examine a story or topic in depth.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Some of these devote a whole season or series to one case, like The Execution of Bonny Lee Bakley, while others spend just an episode per case, like My Favorite Murder. Both shows use deep reporting.&nbsp;<\/p>\n\n\n<div class=\"is-style-card wp-block-prc-block-audio-player\" data-title=\"My Favorite Murder\" data-description=\"\" data-source=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/true-crime-3.mp3\" data-image=\"\" data-meta-title=\"true-crime\" data-meta-description=\"&quot;true-crime&quot;. Released: 2024.\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group scrolly scene-2 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"politics-and-government\">Politics and government<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">One-in-ten of the top-ranked podcasts focus on politics and government. These podcasts use a variety of formats, with similar shares using interviews (33%), deep reporting (28%) and commentary (28%) to discuss politics and government.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">These podcasts span the ideological spectrum, from Pod Save America, an interview-based podcast hosted by several former Obama administration staffers, to conservative-oriented podcasts like Bannon\u2019s War Room, hosted by former Trump adviser Steve Bannon.<\/p>\n\n\n<div class=\"is-style-card wp-block-prc-block-audio-player\" data-title=\"Pod Save America\" data-description=\"\" data-source=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/politics-1.mp3\" data-image=\"\" data-meta-title=\"politics\" data-meta-description=\"&quot;politics&quot;. Released: 2024.\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group scrolly scene-3 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"entertainment-pop-culture-and-the-arts\">Entertainment, pop culture and the arts<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Not every podcast is so serious, though. A similar share of top podcasts (9%) are about entertainment, pop culture and the arts. These podcasts tend to cover a specific piece of popular culture. For example, The Official Game of Thrones Podcast offered a look behind the scenes of the hit show, and it used the recap format favored by 36% of entertainment and arts podcasts.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">About a quarter of podcasts in this genre (24%) are interview-based, like Brain Structure, hosted by video game designer Hideo Kojima, or The Wire at 20, which explored how the popular TV series was made and the legacy it left behind.&nbsp;<\/p>\n\n\n<div class=\"is-style-card wp-block-prc-block-audio-player\" data-title=\"The Wire at 20\" data-description=\"\" data-source=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/entertainment-2.mp3\" data-image=\"\" data-meta-title=\"entertainment\" data-meta-description=\"&quot;entertainment&quot;. Released: 2024.\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group scrolly scene-4 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"self-help-and-relationships\">Self-help and relationships<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Self-help podcasts make up 8% of the top-ranked shows, offering listeners advice on everything from relationships to personal finance. Some just help motivate listeners.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The Happiness Lab, for one, uses stories and psychological research to offer listeners insights into building a happier life. Like 39% of the top-ranked self-help podcasts, it\u2019s structured around interviews. This episode discusses building a healthy relationship with food.&nbsp;<\/p>\n\n\n<div class=\"is-style-card wp-block-prc-block-audio-player\" data-title=\"The Happiness Lab\" data-description=\"\" data-source=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/self-help-1-1.mp3\" data-image=\"\" data-meta-title=\"self-help-1\" data-meta-description=\"&quot;self-help-1&quot;. Released: 2024.\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group scrolly scene-5 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"sports\">Sports<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Sports podcasts make up 6% of the top-ranked podcast landscape, covering everything from interviews with athletes and sports news to game analysis and predictions. The majority (82%) of these shows are based on commentary, like New Heights with NFL players and brothers Jason and Travis Kelce and Donut Racing Show, a podcast about Formula One racing.&nbsp;<\/p>\n\n\n<div class=\"is-style-card wp-block-prc-block-audio-player\" data-title=\"The Donut Racing Show\" data-description=\"\" data-source=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2024\/02\/sports-1.mp3\" data-image=\"\" data-meta-title=\"sports\" data-meta-description=\"&quot;sports&quot;. Released: 2024.\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group scrolly scene-6 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"and-so-much-more\">And so much more<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Several more genres, from history to comedy to science, each make up less than 5% of the top-ranked podcasts. And one-in-five focus on multiple topics, sometimes even within the same episode. This fragmentation showcases the ways in which niche content has flourished as podcasts have grown increasingly popular.&nbsp;<\/p>\n<\/div>\n\n\n\n<div style=\"height:500px\" aria-hidden=\"true\" class=\"wp-block-spacer bottom-spacer\"><\/div>\n\n\n\n<h4 id=\"podcast-audio-clips\" class=\"wp-block-heading\">Podcast audio clips<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In order presented:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>My Favorite Murder, &#8220;Hollywood Phony&#8221;<\/li>\n\n\n\n<li>Pod Save America, &#8220;Is Trump Really Up 10?\u201d<\/li>\n\n\n\n<li>The Wire at 20, &#8220;The Redheaded Stepchild&#8221;<\/li>\n\n\n\n<li>The Happiness Lab, &#8220;How to Eat Intuitively&#8221;<\/li>\n\n\n\n<li>Donut Racing Show, &#8220;How F1 Drivers Choose Their Racing Numbers\u201d<\/li>\n<\/ul>\n\n\n\n<h4 id=\"acknowledgments\" class=\"wp-block-heading\">Acknowledgments<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. This essay is based on&nbsp;<a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/journalism\/2023\/06\/15\/a-profile-of-the-top-ranked-podcasts-in-the-u-s\/\" target=\"_blank\" rel=\"noreferrer noopener\">a June 2023 report<\/a>&nbsp;by <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/staff\/galen-stocking\/\">Galen Stocking<\/a>, <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/staff\/katerina-eva-matsa\">Katerina Eva Matsa<\/a>, <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/staff\/sarah-naseer\">Sarah Naseer<\/a>, <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/staff\/christopher-st-aubin\">Christopher St. Aubin<\/a>, <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/staff\/elisa-shearer\">Elisa Shearer<\/a>, <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/staff\/mark-jurkowitz\">Mark Jurkowitz<\/a> and <a href=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/staff\/shreenita-ghosh\">Shreenita Ghosh<\/a>. That report is a part of Pew Research Center\u2019s ongoing investigation of the state of news, information and journalism in the digital age, a research program funded by The Pew Charitable Trusts, with generous support from the John S. and James L. Knight Foundation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Christopher Baronavski, Peter Bell and Michael Lipka provided editorial and design guidance. 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