{"id":644603,"date":"2026-10-07T09:48:14","date_gmt":"2026-10-07T13:48:14","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/?p=644603"},"modified":"2026-10-07T09:48:14","modified_gmt":"2026-10-07T13:48:14","slug":"health-influencers-appendix-a-detailed-tables","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/health-influencers-appendix-a-detailed-tables\/","title":{"rendered":"Appendix A: Detailed Tables"},"content":{"rendered":"<div class=\"aligncenter wp-block-prc-chart-builder-synced-chart\"><figure class=\"wp-chart-builder\">\t\t<div style=\"max-width:420px\" class=\"wp-chart-builder-wrapper alignnone wp-block-prc-chart-builder-controller--freeform wp-block-prc-chart-builder-controller\" id=\"f721dc37-3188-4344-b2d5-e534eda36ac7\" data-wp-interactive=\"prc-chart-builder\/controller\" data-wp-context=\"{&quot;id&quot;:&quot;f721dc37-3188-4344-b2d5-e534eda36ac7&quot;,&quot;postId&quot;:644603,&quot;postUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/data-labs\\\/2026\\\/10\\\/07\\\/health-influencers-appendix-a-detailed-tables\\\/&quot;,&quot;chartPostUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/chart\\\/topic-frequency-among-health-and-wellness-influencers\\\/&quot;,&quot;postPubDate&quot;:&quot;2026-10-07&quot;,&quot;rootUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org&quot;,&quot;featuredImageId&quot;:null,&quot;featuredImageUrl&quot;:null,&quot;title&quot;:&quot;Topic frequency among health and wellness influencers&quot;,&quot;subtitle&quot;:&quot;&quot;,&quot;note&quot;:&quot;Note: Posts may discuss multiple health and wellness topics.&quot;,&quot;source&quot;:&quot;Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.&lt;br&gt;\\u201cWhat Do Health and Wellness Influencers Post About?\\u201d&quot;,&quot;tag&quot;:&quot;PEW RESEARCH CENTER&quot;,&quot;tableData&quot;:{&quot;header&quot;:[&quot;Independent variable&quot;,&quot;n1&quot;,&quot;n2&quot;],&quot;rows&quot;:[[&quot;Germany&quot;,&quot;40&quot;,&quot;60&quot;],[&quot;Spain&quot;,&quot;50&quot;,&quot;50&quot;],[&quot;France&quot;,&quot;60&quot;,&quot;40&quot;]],&quot;footer&quot;:[]},&quot;isFreeformChart&quot;:true}\" data-wp-init--detect-web-share-support=\"callbacks.detectWebShareSupport\" data-wp-init--sync-table-height=\"callbacks.syncTableHeight\" data-wp-init--watch-chart=\"callbacks.watchChart\" data-wp-init--reset-tab-on-navigation=\"callbacks.resetTabOnNavigation\" data-png-url=\"\" data-has-csv=\"true\" data-allow-data-download=\"true\" data-post-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/health-influencers-appendix-a-detailed-tables\/\" data-chart-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/topic-frequency-among-health-and-wellness-influencers\/\" data-chart-title=\"Topic frequency among health and wellness influencers\">\n\t\t\t<div class=\"wp-chart-builder-chart\" data-chart-view=\"chart\" data-allow-overlay=\"true\" data-wp-class--active=\"state.isActive\">\t\t\t\t<div class=\"cb__text-wrapper\" style=\"max-width:420px;width:100%;margin-left:auto;margin-right:auto;\">\n\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 0 0 10px; max-width:420px;\" \/>\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;f721dc37-3188-4344-b2d5-e534eda36ac7-chart&quot;}\">\n\t\t\t\t\t\t<div class=\"cb__title\" data-meta-field=\"title\">Topic frequency among health and wellness influencers<\/div>\n\t\t\t\t\t\t<div class=\"cb__subtitle\" data-meta-field=\"subtitle\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n<div class=\"wp-block-group wp-chart-builder-freeform-chart has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-prc-block-table\"><table class=\"has-fixed-layout\"><colgroup><col\/><col\/><col\/><\/colgroup><thead><tr><th style=\"text-align:left;width:30%;vertical-align:bottom\">Topic<\/th><th style=\"text-align:center;width:30%;vertical-align:bottom\">Percent of posts<\/th><th style=\"text-align:center;width:40%;vertical-align:bottom\">Percent of influencers who ever post about &#8230;<\/th><\/tr><\/thead><tbody><tr><td style=\"text-align:left;width:30%\" data-prc-v-col=\"0\">Fitness<\/td><td style=\"text-align:center;width:30%\" data-prc-v-col=\"1\">25<\/td><td style=\"text-align:center;width:40%\" data-prc-v-col=\"2\">71<\/td><\/tr><tr><td style=\"text-align:left;width:30%\" data-prc-v-col=\"0\">Healthy habits<\/td><td style=\"text-align:center;width:30%\" data-prc-v-col=\"1\">20<\/td><td style=\"text-align:center;width:40%\" data-prc-v-col=\"2\">82<\/td><\/tr><tr><td style=\"text-align:left;width:30%\" data-prc-v-col=\"0\">Nutrition<\/td><td style=\"text-align:center;width:30%\" data-prc-v-col=\"1\">19<\/td><td style=\"text-align:center;width:40%\" data-prc-v-col=\"2\">68<\/td><\/tr><tr><td style=\"text-align:left;width:30%\" data-prc-v-col=\"0\">Medical conditions<\/td><td style=\"text-align:center;width:30%\" data-prc-v-col=\"1\">19<\/td><td style=\"text-align:center;width:40%\" data-prc-v-col=\"2\">77<\/td><\/tr><tr><td style=\"text-align:left;width:30%\" data-prc-v-col=\"0\">Medical treatments<\/td><td style=\"text-align:center;width:30%\" data-prc-v-col=\"1\">14<\/td><td style=\"text-align:center;width:40%\" data-prc-v-col=\"2\">68<\/td><\/tr><tr><td style=\"text-align:left;width:30%\" data-prc-v-col=\"0\">Personal appearance<\/td><td style=\"text-align:center;width:30%\" data-prc-v-col=\"1\">14<\/td><td style=\"text-align:center;width:40%\" data-prc-v-col=\"2\">63<\/td><\/tr><tr><td style=\"text-align:left;width:30%\" data-prc-v-col=\"0\">Life experience<\/td><td style=\"text-align:center;width:30%\" data-prc-v-col=\"1\">11<\/td><td style=\"text-align:center;width:40%\" data-prc-v-col=\"2\">75<\/td><\/tr><tr><td style=\"text-align:left;width:30%\" data-prc-v-col=\"0\">OTC medications or supplements<\/td><td style=\"text-align:center;width:30%\" data-prc-v-col=\"1\">11<\/td><td style=\"text-align:center;width:40%\" data-prc-v-col=\"2\">66<\/td><\/tr><tr><td style=\"text-align:left;width:30%\" data-prc-v-col=\"0\">Women&#8217;s health<\/td><td style=\"text-align:center;width:30%\" data-prc-v-col=\"1\">8<\/td><td style=\"text-align:center;width:40%\" data-prc-v-col=\"2\">48<\/td><\/tr><tr><td style=\"text-align:left;width:30%\" data-prc-v-col=\"0\">Mental health<\/td><td style=\"text-align:center;width:30%\" data-prc-v-col=\"1\">7<\/td><td style=\"text-align:center;width:40%\" data-prc-v-col=\"2\">56<\/td><\/tr><tr><td style=\"text-align:left;width:30%\" data-prc-v-col=\"0\">Longevity<\/td><td style=\"text-align:center;width:30%\" data-prc-v-col=\"1\">2<\/td><td style=\"text-align:center;width:40%\" data-prc-v-col=\"2\">33<\/td><\/tr><tr><td style=\"text-align:left;width:30%\" data-prc-v-col=\"0\">Health policy<\/td><td style=\"text-align:center;width:30%\" data-prc-v-col=\"1\">2<\/td><td style=\"text-align:center;width:40%\" data-prc-v-col=\"2\">23<\/td><\/tr><tr><td style=\"text-align:left;width:30%\" data-prc-v-col=\"0\">Men&#8217;s health<\/td><td style=\"text-align:center;width:30%\" data-prc-v-col=\"1\">1<\/td><td style=\"text-align:center;width:40%\" data-prc-v-col=\"2\">13<\/td><\/tr><tr><td style=\"text-align:left;width:30%\" data-prc-v-col=\"0\">Not health or wellness<\/td><td style=\"text-align:center;width:30%\" data-prc-v-col=\"1\">30<\/td><td style=\"text-align:center;width:40%\" data-prc-v-col=\"2\">89<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;f721dc37-3188-4344-b2d5-e534eda36ac7-chart&quot;}\">\n\t\t\t\t\t\t<div class=\"cb__note cb__note--note\" data-meta-field=\"note\">Note: Posts may discuss multiple health and wellness topics.<\/div>\n\t\t\t\t\t\t<div class=\"cb__note cb__note--source\" data-meta-field=\"source\">Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.<br>\u201cWhat Do Health and Wellness Influencers Post About?\u201d<\/div>\n\t\t\t\t\t\t<div class=\"cb__tag\" data-meta-field=\"tag\">PEW RESEARCH CENTER<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 10px 0 0px; max-width:420px;\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- register a callback on this div to see if the native share is supported -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal__overlay\"\n\t\t\t\tid=\"share-modal__overlay-f721dc37-3188-4344-b2d5-e534eda36ac7\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-wp-on--click=\"actions.hideModal\"\n\t\t\t\tdata-wp-on--keydown=\"actions.hideModal\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t><\/div>\n\t\t\t<!-- TODO: I would like to be able to use the social share block here. Need to modify it to work with the share modal. -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal\" id=\"share-modal-f721dc37-3188-4344-b2d5-e534eda36ac7\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t>\n\t\t\t\t<div class=\"share-modal__inner\">\n\t\t\t\t\t<div class=\"share-modal__header\">\n\t\t\t\t\t\t<h2 class=\"share-modal__title\">Share this chart<\/h2>\n\t\t\t\t\t\t<button class=\"share-modal__close\" aria-label=\"Close Share Modal\" data-wp-on--click=\"actions.hideModal\">\n\t\t\t\t\t\t\t<span class=\"dashicons dashicons-no-alt\"><\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"share-modal__body\">\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--twitter\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareTwitter\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareTwitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on X<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--facebook\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareFacebook\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareFacebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on Facebook<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"wp-chart-builder-view-buttons\" style=\"max-width:420px;\"><div class=\"wp-chart-builder-view-buttons__tabs\"><\/div><div class=\"wp-chart-builder-view-buttons__actions\"><button class=\"view-button view-button--share\" data-chart-view=\"share\" data-chart-id=\"f721dc37-3188-4344-b2d5-e534eda36ac7\" data-wp-on--click=\"actions.setActiveTab\" data-wp-class--active=\"state.isActive\">Share<\/button><\/div><\/div>\t\t<\/div>\n\t\t<\/figure><\/div>\n\n<div class=\"aligncenter wp-block-prc-chart-builder-synced-chart\"><figure class=\"wp-chart-builder\">\t\t<div style=\"max-width:420px\" class=\"wp-chart-builder-wrapper alignnone wp-block-prc-chart-builder-controller--freeform wp-block-prc-chart-builder-controller\" id=\"14ef82d0-80a6-450d-8e76-a85b5f8e863c\" data-wp-interactive=\"prc-chart-builder\/controller\" data-wp-context=\"{&quot;id&quot;:&quot;14ef82d0-80a6-450d-8e76-a85b5f8e863c&quot;,&quot;postId&quot;:644603,&quot;postUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/data-labs\\\/2026\\\/10\\\/07\\\/health-influencers-appendix-a-detailed-tables\\\/&quot;,&quot;chartPostUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/chart\\\/frequency-of-promotions-warnings-and-citations-from-health-and-wellness-influencers\\\/&quot;,&quot;postPubDate&quot;:&quot;2026-10-07&quot;,&quot;rootUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org&quot;,&quot;featuredImageId&quot;:692145,&quot;featuredImageUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/wp-content\\\/uploads\\\/sites\\\/20\\\/2026\\\/10\\\/frequency_of_promotions_warnings_and_citations_from_health_and_wellness_influencers-552616-1791381026.png&quot;,&quot;title&quot;:&quot;Frequency of promotions, warnings and citations from health and wellness influencers&quot;,&quot;subtitle&quot;:&quot;&quot;,&quot;note&quot;:&quot;Note: Posts that contain a promotion include those that recommend both paid and free products and services. Posts with a health warning contain claims that a specific health practice will cause a direct harm to physical or mental health.&quot;,&quot;source&quot;:&quot;Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.&lt;br&gt;\\u201cWhat Do Health and Wellness Influencers Post About?\\u201d&quot;,&quot;tag&quot;:&quot;PEW RESEARCH CENTER&quot;,&quot;tableData&quot;:{&quot;header&quot;:[&quot;Independent variable&quot;,&quot;n1&quot;,&quot;n2&quot;],&quot;rows&quot;:[[&quot;Germany&quot;,&quot;40&quot;,&quot;60&quot;],[&quot;Spain&quot;,&quot;50&quot;,&quot;50&quot;],[&quot;France&quot;,&quot;60&quot;,&quot;40&quot;]],&quot;footer&quot;:[]},&quot;isFreeformChart&quot;:true}\" data-wp-init--detect-web-share-support=\"callbacks.detectWebShareSupport\" data-wp-init--sync-table-height=\"callbacks.syncTableHeight\" data-wp-init--watch-chart=\"callbacks.watchChart\" data-wp-init--reset-tab-on-navigation=\"callbacks.resetTabOnNavigation\" data-png-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/frequency_of_promotions_warnings_and_citations_from_health_and_wellness_influencers-552616-1791381026.png\" data-has-csv=\"true\" data-allow-data-download=\"true\" data-post-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/health-influencers-appendix-a-detailed-tables\/\" data-chart-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/frequency-of-promotions-warnings-and-citations-from-health-and-wellness-influencers\/\" data-chart-title=\"Frequency of promotions, warnings and citations from health and wellness influencers\">\n\t\t\t<div class=\"wp-chart-builder-chart\" data-chart-view=\"chart\" data-allow-overlay=\"true\" data-wp-class--active=\"state.isActive\">\t\t\t\t<div class=\"cb__text-wrapper\" style=\"max-width:420px;width:100%;margin-left:auto;margin-right:auto;\">\n\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 0 0 10px; max-width:420px;\" \/>\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;14ef82d0-80a6-450d-8e76-a85b5f8e863c-chart&quot;}\">\n\t\t\t\t\t\t<div class=\"cb__title\" data-meta-field=\"title\">Frequency of promotions, warnings and citations from health and wellness influencers<\/div>\n\t\t\t\t\t\t<div class=\"cb__subtitle\" data-meta-field=\"subtitle\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n<div class=\"wp-block-group wp-chart-builder-freeform-chart has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-prc-block-table\"><table class=\"has-fixed-layout\"><colgroup><col\/><col\/><col\/><\/colgroup><thead><tr><th style=\"text-align:left;width:35%;vertical-align:bottom\">Topic<\/th><th style=\"text-align:center;width:25%;vertical-align:bottom\">Percent of posts<\/th><th style=\"text-align:center;width:45%;vertical-align:bottom\">Percent of influencers who have ever included each in their posts<\/th><\/tr><\/thead><tbody><tr><td style=\"text-align:left;width:35%\" data-prc-v-col=\"0\">Promotion<\/td><td style=\"text-align:center;width:25%\" data-prc-v-col=\"1\">38<\/td><td style=\"text-align:center;width:45%\" data-prc-v-col=\"2\">92<\/td><\/tr><tr><td style=\"text-align:left;width:35%\" data-prc-v-col=\"0\">Health warning<\/td><td style=\"text-align:center;width:25%\" data-prc-v-col=\"1\">11<\/td><td style=\"text-align:center;width:45%\" data-prc-v-col=\"2\">66<\/td><\/tr><tr><td style=\"text-align:left;width:35%\" data-prc-v-col=\"0\">Health source citation<\/td><td style=\"text-align:center;width:25%\" data-prc-v-col=\"1\">9<\/td><td style=\"text-align:center;width:45%\" data-prc-v-col=\"2\">60<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;14ef82d0-80a6-450d-8e76-a85b5f8e863c-chart&quot;}\">\n\t\t\t\t\t\t<div class=\"cb__note cb__note--note\" data-meta-field=\"note\">Note: Posts that contain a promotion include those that recommend both paid and free products and services. Posts with a health warning contain claims that a specific health practice will cause a direct harm to physical or mental health.<\/div>\n\t\t\t\t\t\t<div class=\"cb__note cb__note--source\" data-meta-field=\"source\">Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.<br>\u201cWhat Do Health and Wellness Influencers Post About?\u201d<\/div>\n\t\t\t\t\t\t<div class=\"cb__tag\" data-meta-field=\"tag\">PEW RESEARCH CENTER<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 10px 0 0px; max-width:420px;\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- register a callback on this div to see if the native share is supported -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal__overlay\"\n\t\t\t\tid=\"share-modal__overlay-14ef82d0-80a6-450d-8e76-a85b5f8e863c\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-wp-on--click=\"actions.hideModal\"\n\t\t\t\tdata-wp-on--keydown=\"actions.hideModal\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t><\/div>\n\t\t\t<!-- TODO: I would like to be able to use the social share block here. Need to modify it to work with the share modal. -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal\" id=\"share-modal-14ef82d0-80a6-450d-8e76-a85b5f8e863c\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t>\n\t\t\t\t<div class=\"share-modal__inner\">\n\t\t\t\t\t<div class=\"share-modal__header\">\n\t\t\t\t\t\t<h2 class=\"share-modal__title\">Share this chart<\/h2>\n\t\t\t\t\t\t<button class=\"share-modal__close\" aria-label=\"Close Share Modal\" data-wp-on--click=\"actions.hideModal\">\n\t\t\t\t\t\t\t<span class=\"dashicons dashicons-no-alt\"><\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"share-modal__body\">\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--twitter\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareTwitter\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareTwitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on X<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--facebook\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareFacebook\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareFacebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on Facebook<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"wp-chart-builder-view-buttons\" style=\"max-width:420px;\"><div class=\"wp-chart-builder-view-buttons__tabs\"><\/div><div class=\"wp-chart-builder-view-buttons__actions\"><button class=\"view-button view-button--download-image\" data-chart-id=\"14ef82d0-80a6-450d-8e76-a85b5f8e863c\" data-wp-on--click=\"actions.downloadImage\">Download Image<\/button><button class=\"view-button view-button--share\" data-chart-view=\"share\" data-chart-id=\"14ef82d0-80a6-450d-8e76-a85b5f8e863c\" data-wp-on--click=\"actions.setActiveTab\" data-wp-class--active=\"state.isActive\">Share<\/button><\/div><\/div>\t\t<\/div>\n\t\t<\/figure><\/div>\n\n<div class=\"aligncenter wp-block-prc-chart-builder-synced-chart\"><figure class=\"wp-chart-builder\">\t\t<div style=\"max-width:420px\" class=\"wp-chart-builder-wrapper alignnone wp-block-prc-chart-builder-controller--freeform wp-block-prc-chart-builder-controller\" id=\"473bf700-c79b-4ee5-8723-6f88818cdb9b\" data-wp-interactive=\"prc-chart-builder\/controller\" data-wp-context=\"{&quot;id&quot;:&quot;473bf700-c79b-4ee5-8723-6f88818cdb9b&quot;,&quot;postId&quot;:644603,&quot;postUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/data-labs\\\/2026\\\/10\\\/07\\\/health-influencers-appendix-a-detailed-tables\\\/&quot;,&quot;chartPostUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/chart\\\/influencers-go-to-topics\\\/&quot;,&quot;postPubDate&quot;:&quot;2026-10-07&quot;,&quot;rootUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org&quot;,&quot;featuredImageId&quot;:692146,&quot;featuredImageUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/wp-content\\\/uploads\\\/sites\\\/20\\\/2026\\\/10\\\/influencers_go-to_topics-552712-1791381047.png&quot;,&quot;title&quot;:&quot;Influencers\\u2019 go-to topics&quot;,&quot;subtitle&quot;:&quot;% of influencers who talk about each topic more than any other&quot;,&quot;note&quot;:&quot;Note: A topic was determined to be an influencer\\u2019s primary or go-to topic if they discussed it in 30% more posts than any other topic. Posts may discuss multiple health and wellness topics.&quot;,&quot;source&quot;:&quot;Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.&lt;br&gt;\\u201cWhat Do Health and Wellness Influencers Post About?\\u201d&quot;,&quot;tag&quot;:&quot;PEW RESEARCH CENTER&quot;,&quot;tableData&quot;:{&quot;header&quot;:[&quot;Independent variable&quot;,&quot;n1&quot;,&quot;n2&quot;],&quot;rows&quot;:[[&quot;Germany&quot;,&quot;40&quot;,&quot;60&quot;],[&quot;Spain&quot;,&quot;50&quot;,&quot;50&quot;],[&quot;France&quot;,&quot;60&quot;,&quot;40&quot;]],&quot;footer&quot;:[]},&quot;isFreeformChart&quot;:true}\" data-wp-init--detect-web-share-support=\"callbacks.detectWebShareSupport\" data-wp-init--sync-table-height=\"callbacks.syncTableHeight\" data-wp-init--watch-chart=\"callbacks.watchChart\" data-wp-init--reset-tab-on-navigation=\"callbacks.resetTabOnNavigation\" data-png-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/influencers_go-to_topics-552712-1791381047.png\" data-has-csv=\"false\" data-allow-data-download=\"false\" data-post-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/health-influencers-appendix-a-detailed-tables\/\" data-chart-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/influencers-go-to-topics\/\" data-chart-title=\"Influencers\u2019 go-to topics\">\n\t\t\t<div class=\"wp-chart-builder-chart\" data-chart-view=\"chart\" data-allow-overlay=\"true\" data-wp-class--active=\"state.isActive\">\t\t\t\t<div class=\"cb__text-wrapper\" style=\"max-width:420px;width:100%;margin-left:auto;margin-right:auto;\">\n\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 0 0 10px; max-width:420px;\" \/>\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;473bf700-c79b-4ee5-8723-6f88818cdb9b-chart&quot;}\">\n\t\t\t\t\t\t<div class=\"cb__title\" data-meta-field=\"title\">Influencers\u2019 go-to topics<\/div>\n\t\t\t\t\t\t<div class=\"cb__subtitle\" data-meta-field=\"subtitle\">% of influencers who talk about each topic more than any other<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n<div class=\"wp-block-group wp-chart-builder-freeform-chart has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-prc-block-table\"><table class=\"has-fixed-layout\"><colgroup><col\/><col\/><\/colgroup><thead><tr><th style=\"text-align:left;width:50%\">Topic<\/th><th style=\"text-align:center;width:50%\">Percent<\/th><\/tr><\/thead><tbody><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Multiple topics<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">39<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Fitness<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">25<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Nutrition<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">10<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Mental health<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">5<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Personal appearance<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">5<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Medical conditions<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">4<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Medical treatments<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">4<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">OTC medications or supplements<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">3<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Healthy habits<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">2<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Women&#8217;s health<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">2<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Life experience<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">1<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Health policy<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">1<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Longevity<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">&lt;1<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Men&#8217;s health<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">&lt;1<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">No topics<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">&lt;1<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;473bf700-c79b-4ee5-8723-6f88818cdb9b-chart&quot;}\">\n\t\t\t\t\t\t<div class=\"cb__note cb__note--note\" data-meta-field=\"note\">Note: A topic was determined to be an influencer\u2019s primary or go-to topic if they discussed it in 30% more posts than any other topic. Posts may discuss multiple health and wellness topics.<\/div>\n\t\t\t\t\t\t<div class=\"cb__note cb__note--source\" data-meta-field=\"source\">Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.<br>\u201cWhat Do Health and Wellness Influencers Post About?\u201d<\/div>\n\t\t\t\t\t\t<div class=\"cb__tag\" data-meta-field=\"tag\">PEW RESEARCH CENTER<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 10px 0 0px; max-width:420px;\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- register a callback on this div to see if the native share is supported -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal__overlay\"\n\t\t\t\tid=\"share-modal__overlay-473bf700-c79b-4ee5-8723-6f88818cdb9b\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-wp-on--click=\"actions.hideModal\"\n\t\t\t\tdata-wp-on--keydown=\"actions.hideModal\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t><\/div>\n\t\t\t<!-- TODO: I would like to be able to use the social share block here. Need to modify it to work with the share modal. -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal\" id=\"share-modal-473bf700-c79b-4ee5-8723-6f88818cdb9b\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t>\n\t\t\t\t<div class=\"share-modal__inner\">\n\t\t\t\t\t<div class=\"share-modal__header\">\n\t\t\t\t\t\t<h2 class=\"share-modal__title\">Share this chart<\/h2>\n\t\t\t\t\t\t<button class=\"share-modal__close\" aria-label=\"Close Share Modal\" data-wp-on--click=\"actions.hideModal\">\n\t\t\t\t\t\t\t<span class=\"dashicons dashicons-no-alt\"><\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"share-modal__body\">\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--twitter\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareTwitter\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareTwitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on X<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--facebook\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareFacebook\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareFacebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on Facebook<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"wp-chart-builder-view-buttons\" style=\"max-width:420px;\"><div class=\"wp-chart-builder-view-buttons__tabs\"><\/div><div class=\"wp-chart-builder-view-buttons__actions\"><button class=\"view-button view-button--download-image\" data-chart-id=\"473bf700-c79b-4ee5-8723-6f88818cdb9b\" data-wp-on--click=\"actions.downloadImage\">Download Image<\/button><button class=\"view-button view-button--share\" data-chart-view=\"share\" data-chart-id=\"473bf700-c79b-4ee5-8723-6f88818cdb9b\" data-wp-on--click=\"actions.setActiveTab\" data-wp-class--active=\"state.isActive\">Share<\/button><\/div><\/div>\t\t<\/div>\n\t\t<\/figure><\/div>\n\n<div class=\"aligncenter wp-block-prc-chart-builder-synced-chart\"><figure class=\"wp-chart-builder\">\t\t<div style=\"max-width:420px\" class=\"wp-chart-builder-wrapper alignnone wp-block-prc-chart-builder-controller--freeform wp-block-prc-chart-builder-controller\" id=\"a0568a03-9bb3-4d81-8d13-547e46b28808\" data-wp-interactive=\"prc-chart-builder\/controller\" data-wp-context=\"{&quot;id&quot;:&quot;a0568a03-9bb3-4d81-8d13-547e46b28808&quot;,&quot;postId&quot;:644603,&quot;postUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/data-labs\\\/2026\\\/10\\\/07\\\/health-influencers-appendix-a-detailed-tables\\\/&quot;,&quot;chartPostUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/chart\\\/influencers-top-2-topics\\\/&quot;,&quot;postPubDate&quot;:&quot;2026-10-07&quot;,&quot;rootUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org&quot;,&quot;featuredImageId&quot;:692147,&quot;featuredImageUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/wp-content\\\/uploads\\\/sites\\\/20\\\/2026\\\/10\\\/influencers_top_2_topics-552770-1791381073.png&quot;,&quot;title&quot;:&quot;Influencers\\u2019 top 2 topics&quot;,&quot;subtitle&quot;:&quot;% of influencers whose two most discussed topics are \\u2026&quot;,&quot;note&quot;:&quot;Note: A post may discuss multiple health and wellness topics. Pairs representing less than 2% of influencers are not shown.&quot;,&quot;source&quot;:&quot;Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.&lt;br&gt;\\u201cWhat Do Health and Wellness Influencers Post About?\\u201d&quot;,&quot;tag&quot;:&quot;PEW RESEARCH CENTER&quot;,&quot;tableData&quot;:{&quot;header&quot;:[&quot;Independent variable&quot;,&quot;n1&quot;,&quot;n2&quot;],&quot;rows&quot;:[[&quot;Germany&quot;,&quot;40&quot;,&quot;60&quot;],[&quot;Spain&quot;,&quot;50&quot;,&quot;50&quot;],[&quot;France&quot;,&quot;60&quot;,&quot;40&quot;]],&quot;footer&quot;:[]},&quot;isFreeformChart&quot;:true}\" data-wp-init--detect-web-share-support=\"callbacks.detectWebShareSupport\" data-wp-init--sync-table-height=\"callbacks.syncTableHeight\" data-wp-init--watch-chart=\"callbacks.watchChart\" data-wp-init--reset-tab-on-navigation=\"callbacks.resetTabOnNavigation\" data-png-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/influencers_top_2_topics-552770-1791381073.png\" data-has-csv=\"true\" data-allow-data-download=\"true\" data-post-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/health-influencers-appendix-a-detailed-tables\/\" data-chart-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/influencers-top-2-topics\/\" data-chart-title=\"Influencers\u2019 top 2 topics\">\n\t\t\t<div class=\"wp-chart-builder-chart\" data-chart-view=\"chart\" data-allow-overlay=\"true\" data-wp-class--active=\"state.isActive\">\t\t\t\t<div class=\"cb__text-wrapper\" style=\"max-width:420px;width:100%;margin-left:auto;margin-right:auto;\">\n\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 0 0 10px; max-width:420px;\" \/>\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;a0568a03-9bb3-4d81-8d13-547e46b28808-chart&quot;}\">\n\t\t\t\t\t\t<div class=\"cb__title\" data-meta-field=\"title\">Influencers\u2019 top 2 topics<\/div>\n\t\t\t\t\t\t<div class=\"cb__subtitle\" data-meta-field=\"subtitle\">% of influencers whose two most discussed topics are \u2026<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n<div class=\"wp-block-group wp-chart-builder-freeform-chart has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-prc-block-table\"><table class=\"has-fixed-layout\"><colgroup><col\/><col\/><\/colgroup><thead><tr><th style=\"text-align:left;width:50%\">Topic pair<\/th><th style=\"text-align:center;width:50%\">Percent<\/th><\/tr><\/thead><tbody><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Fitness, Healthy habits<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">17<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Healthy habits, Nutrition<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">8<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Personal appearance, Medical treatments<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">7<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Personal appearance, Fitness<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">7<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Life experience, Medical conditions<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">6<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Fitness, Nutrition<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">5<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Medical conditions, Medical treatments<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">4<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Medical conditions, Mental health<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">3<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Personal appearance, OTC medications or supplements<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">3<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Life experience, Women&#8217;s health<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">2<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Life experience, Medical treatments<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">2<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Healthy habits, Mental health<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">2<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">OTC medications or supplements, Nutrition<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">2<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Medical conditions, Nutrition<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">2<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Medical conditions, OTC medications or supplements<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">2<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Healthy habits, Medical conditions<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">2<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Fitness, Life experience<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">2<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Fitness, OTC medications or supplements<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">2<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;a0568a03-9bb3-4d81-8d13-547e46b28808-chart&quot;}\">\n\t\t\t\t\t\t<div class=\"cb__note cb__note--note\" data-meta-field=\"note\">Note: A post may discuss multiple health and wellness topics. Pairs representing less than 2% of influencers are not shown.<\/div>\n\t\t\t\t\t\t<div class=\"cb__note cb__note--source\" data-meta-field=\"source\">Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.<br>\u201cWhat Do Health and Wellness Influencers Post About?\u201d<\/div>\n\t\t\t\t\t\t<div class=\"cb__tag\" data-meta-field=\"tag\">PEW RESEARCH CENTER<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 10px 0 0px; max-width:420px;\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- register a callback on this div to see if the native share is supported -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal__overlay\"\n\t\t\t\tid=\"share-modal__overlay-a0568a03-9bb3-4d81-8d13-547e46b28808\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-wp-on--click=\"actions.hideModal\"\n\t\t\t\tdata-wp-on--keydown=\"actions.hideModal\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t><\/div>\n\t\t\t<!-- TODO: I would like to be able to use the social share block here. Need to modify it to work with the share modal. -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal\" id=\"share-modal-a0568a03-9bb3-4d81-8d13-547e46b28808\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t>\n\t\t\t\t<div class=\"share-modal__inner\">\n\t\t\t\t\t<div class=\"share-modal__header\">\n\t\t\t\t\t\t<h2 class=\"share-modal__title\">Share this chart<\/h2>\n\t\t\t\t\t\t<button class=\"share-modal__close\" aria-label=\"Close Share Modal\" data-wp-on--click=\"actions.hideModal\">\n\t\t\t\t\t\t\t<span class=\"dashicons dashicons-no-alt\"><\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"share-modal__body\">\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--twitter\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareTwitter\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareTwitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on X<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--facebook\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareFacebook\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareFacebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on Facebook<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"wp-chart-builder-view-buttons\" style=\"max-width:420px;\"><div class=\"wp-chart-builder-view-buttons__tabs\"><\/div><div class=\"wp-chart-builder-view-buttons__actions\"><button class=\"view-button view-button--download-image\" data-chart-id=\"a0568a03-9bb3-4d81-8d13-547e46b28808\" data-wp-on--click=\"actions.downloadImage\">Download Image<\/button><button class=\"view-button view-button--share\" data-chart-view=\"share\" data-chart-id=\"a0568a03-9bb3-4d81-8d13-547e46b28808\" data-wp-on--click=\"actions.setActiveTab\" data-wp-class--active=\"state.isActive\">Share<\/button><\/div><\/div>\t\t<\/div>\n\t\t<\/figure><\/div>\n\n<div class=\"aligncenter wp-block-prc-chart-builder-synced-chart\"><figure class=\"wp-chart-builder\">\t\t<div style=\"max-width:420px\" class=\"wp-chart-builder-wrapper alignnone wp-block-prc-chart-builder-controller--freeform wp-block-prc-chart-builder-controller\" id=\"7c9ebe22-4791-4e6e-95eb-cb64cfe73ac8\" data-wp-interactive=\"prc-chart-builder\/controller\" data-wp-context=\"{&quot;id&quot;:&quot;7c9ebe22-4791-4e6e-95eb-cb64cfe73ac8&quot;,&quot;postId&quot;:644603,&quot;postUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/data-labs\\\/2026\\\/10\\\/07\\\/health-influencers-appendix-a-detailed-tables\\\/&quot;,&quot;chartPostUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/chart\\\/frequency-of-product-or-service-promotions-by-post-topic\\\/&quot;,&quot;postPubDate&quot;:&quot;2026-10-07&quot;,&quot;rootUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org&quot;,&quot;featuredImageId&quot;:692148,&quot;featuredImageUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/wp-content\\\/uploads\\\/sites\\\/20\\\/2026\\\/10\\\/frequency_of_product_or_service_promotions_by_post_topic-552836-1791381095.png&quot;,&quot;title&quot;:&quot;Frequency of product or service promotions, by post topic&quot;,&quot;subtitle&quot;:&quot;% of posts that mention each topic that also promote a product or service &quot;,&quot;note&quot;:&quot;Note: A post may discuss multiple health and wellness topics. Posts that contain a promotion include those that recommend both paid and free products and services.&quot;,&quot;source&quot;:&quot;Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.&lt;br&gt;\\u201cWhat Do Health and Wellness Influencers Post About?\\u201d&quot;,&quot;tag&quot;:&quot;PEW RESEARCH CENTER&quot;,&quot;tableData&quot;:{&quot;header&quot;:[&quot;Independent variable&quot;,&quot;n1&quot;,&quot;n2&quot;],&quot;rows&quot;:[[&quot;Germany&quot;,&quot;40&quot;,&quot;60&quot;],[&quot;Spain&quot;,&quot;50&quot;,&quot;50&quot;],[&quot;France&quot;,&quot;60&quot;,&quot;40&quot;]],&quot;footer&quot;:[]},&quot;isFreeformChart&quot;:true}\" data-wp-init--detect-web-share-support=\"callbacks.detectWebShareSupport\" data-wp-init--sync-table-height=\"callbacks.syncTableHeight\" data-wp-init--watch-chart=\"callbacks.watchChart\" data-wp-init--reset-tab-on-navigation=\"callbacks.resetTabOnNavigation\" data-png-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/frequency_of_product_or_service_promotions_by_post_topic-552836-1791381095.png\" data-has-csv=\"true\" data-allow-data-download=\"true\" data-post-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/health-influencers-appendix-a-detailed-tables\/\" data-chart-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/frequency-of-product-or-service-promotions-by-post-topic\/\" data-chart-title=\"Frequency of product or service promotions, by post topic\">\n\t\t\t<div class=\"wp-chart-builder-chart\" data-chart-view=\"chart\" data-allow-overlay=\"true\" data-wp-class--active=\"state.isActive\">\t\t\t\t<div class=\"cb__text-wrapper\" style=\"max-width:420px;width:100%;margin-left:auto;margin-right:auto;\">\n\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 0 0 10px; max-width:420px;\" \/>\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;7c9ebe22-4791-4e6e-95eb-cb64cfe73ac8-chart&quot;}\">\n\t\t\t\t\t\t<div class=\"cb__title\" data-meta-field=\"title\">Frequency of product or service promotions, by post topic<\/div>\n\t\t\t\t\t\t<div class=\"cb__subtitle\" data-meta-field=\"subtitle\">% of posts that mention each topic that also promote a product or service <\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n<div class=\"wp-block-group wp-chart-builder-freeform-chart has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-prc-block-table\"><table class=\"has-fixed-layout\"><colgroup><col\/><col\/><\/colgroup><thead><tr><th style=\"text-align:left;width:50%\">Topic<\/th><th style=\"text-align:center;width:50%\">Percent<\/th><\/tr><\/thead><tbody><tr><td style=\"text-align:left;border-bottom-style:dotted;border-bottom-width:1px\" data-prc-v-col=\"0\">All posts<\/td><td style=\"text-align:center;border-bottom-style:dotted;border-bottom-width:1px\" data-prc-v-col=\"1\">38<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">OTC medications or supplements<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">66<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Men&#8217;s health<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">56<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Personal appearance<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">56<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Nutrition<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">52<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Longevity<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">52<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Healthy habits<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">50<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Women&#8217;s health<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">47<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Fitness<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">45<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Medical conditions<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">45<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Mental health<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">44<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Medical treatments<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">43<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Life experience<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">38<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Health policy<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">29<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Not health or wellness<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">21<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;7c9ebe22-4791-4e6e-95eb-cb64cfe73ac8-chart&quot;}\">\n\t\t\t\t\t\t<div class=\"cb__note cb__note--note\" data-meta-field=\"note\">Note: A post may discuss multiple health and wellness topics. Posts that contain a promotion include those that recommend both paid and free products and services.<\/div>\n\t\t\t\t\t\t<div class=\"cb__note cb__note--source\" data-meta-field=\"source\">Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.<br>\u201cWhat Do Health and Wellness Influencers Post About?\u201d<\/div>\n\t\t\t\t\t\t<div class=\"cb__tag\" data-meta-field=\"tag\">PEW RESEARCH CENTER<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 10px 0 0px; max-width:420px;\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- register a callback on this div to see if the native share is supported -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal__overlay\"\n\t\t\t\tid=\"share-modal__overlay-7c9ebe22-4791-4e6e-95eb-cb64cfe73ac8\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-wp-on--click=\"actions.hideModal\"\n\t\t\t\tdata-wp-on--keydown=\"actions.hideModal\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t><\/div>\n\t\t\t<!-- TODO: I would like to be able to use the social share block here. Need to modify it to work with the share modal. -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal\" id=\"share-modal-7c9ebe22-4791-4e6e-95eb-cb64cfe73ac8\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t>\n\t\t\t\t<div class=\"share-modal__inner\">\n\t\t\t\t\t<div class=\"share-modal__header\">\n\t\t\t\t\t\t<h2 class=\"share-modal__title\">Share this chart<\/h2>\n\t\t\t\t\t\t<button class=\"share-modal__close\" aria-label=\"Close Share Modal\" data-wp-on--click=\"actions.hideModal\">\n\t\t\t\t\t\t\t<span class=\"dashicons dashicons-no-alt\"><\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"share-modal__body\">\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--twitter\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareTwitter\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareTwitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on X<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--facebook\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareFacebook\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareFacebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on Facebook<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"wp-chart-builder-view-buttons\" style=\"max-width:420px;\"><div class=\"wp-chart-builder-view-buttons__tabs\"><\/div><div class=\"wp-chart-builder-view-buttons__actions\"><button class=\"view-button view-button--download-image\" data-chart-id=\"7c9ebe22-4791-4e6e-95eb-cb64cfe73ac8\" data-wp-on--click=\"actions.downloadImage\">Download Image<\/button><button class=\"view-button view-button--share\" data-chart-view=\"share\" data-chart-id=\"7c9ebe22-4791-4e6e-95eb-cb64cfe73ac8\" data-wp-on--click=\"actions.setActiveTab\" data-wp-class--active=\"state.isActive\">Share<\/button><\/div><\/div>\t\t<\/div>\n\t\t<\/figure><\/div>\n\n<div class=\"aligncenter wp-block-prc-chart-builder-synced-chart\"><figure class=\"wp-chart-builder\">\t\t<div style=\"max-width:420px\" class=\"wp-chart-builder-wrapper alignnone wp-block-prc-chart-builder-controller--freeform wp-block-prc-chart-builder-controller\" id=\"32170528-be2c-4bbb-9c17-842d1b204d55\" data-wp-interactive=\"prc-chart-builder\/controller\" data-wp-context=\"{&quot;id&quot;:&quot;32170528-be2c-4bbb-9c17-842d1b204d55&quot;,&quot;postId&quot;:644603,&quot;postUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/data-labs\\\/2026\\\/10\\\/07\\\/health-influencers-appendix-a-detailed-tables\\\/&quot;,&quot;chartPostUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/chart\\\/frequency-of-product-or-service-promotions-by-influencer-background\\\/&quot;,&quot;postPubDate&quot;:&quot;2026-10-07&quot;,&quot;rootUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org&quot;,&quot;featuredImageId&quot;:692149,&quot;featuredImageUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/wp-content\\\/uploads\\\/sites\\\/20\\\/2026\\\/10\\\/frequency_of_product_or_service_promotions_by_influencer_background-552908-1791381117.png&quot;,&quot;title&quot;:&quot;Frequency of product or service promotions, by influencer background&quot;,&quot;subtitle&quot;:&quot;Among health\\\/wellness influencers who say they are a(n) __, &lt;br&gt;% who promote a product or service in a majority of their posts&quot;,&quot;note&quot;:&quot;Note: Posts that contain a promotion include those that recommend both paid and free products and services. Biographic information for health and wellness influencers derived from their social media bios.&quot;,&quot;source&quot;:&quot;Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.&lt;br&gt;\\u201cWhat Do Health and Wellness Influencers Post About?\\u201d&quot;,&quot;tag&quot;:&quot;PEW RESEARCH CENTER&quot;,&quot;tableData&quot;:{&quot;header&quot;:[&quot;Independent variable&quot;,&quot;n1&quot;,&quot;n2&quot;],&quot;rows&quot;:[[&quot;Germany&quot;,&quot;40&quot;,&quot;60&quot;],[&quot;Spain&quot;,&quot;50&quot;,&quot;50&quot;],[&quot;France&quot;,&quot;60&quot;,&quot;40&quot;]],&quot;footer&quot;:[]},&quot;isFreeformChart&quot;:true}\" data-wp-init--detect-web-share-support=\"callbacks.detectWebShareSupport\" data-wp-init--sync-table-height=\"callbacks.syncTableHeight\" data-wp-init--watch-chart=\"callbacks.watchChart\" data-wp-init--reset-tab-on-navigation=\"callbacks.resetTabOnNavigation\" data-png-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/frequency_of_product_or_service_promotions_by_influencer_background-552908-1791381117.png\" data-has-csv=\"true\" data-allow-data-download=\"true\" data-post-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/health-influencers-appendix-a-detailed-tables\/\" data-chart-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/frequency-of-product-or-service-promotions-by-influencer-background\/\" data-chart-title=\"Frequency of product or service promotions, by influencer background\">\n\t\t\t<div class=\"wp-chart-builder-chart\" data-chart-view=\"chart\" data-allow-overlay=\"true\" data-wp-class--active=\"state.isActive\">\t\t\t\t<div class=\"cb__text-wrapper\" style=\"max-width:420px;width:100%;margin-left:auto;margin-right:auto;\">\n\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 0 0 10px; max-width:420px;\" \/>\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;32170528-be2c-4bbb-9c17-842d1b204d55-chart&quot;}\">\n\t\t\t\t\t\t<div class=\"cb__title\" data-meta-field=\"title\">Frequency of product or service promotions, by influencer background<\/div>\n\t\t\t\t\t\t<div class=\"cb__subtitle\" data-meta-field=\"subtitle\">Among health\/wellness influencers who say they are a(n) __, <br>% who promote a product or service in a majority of their posts<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n<div class=\"wp-block-group wp-chart-builder-freeform-chart has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-prc-block-table\"><table class=\"has-fixed-layout\"><colgroup><col\/><col\/><\/colgroup><thead><tr><th style=\"text-align:left;width:50%\">Influencer background<\/th><th style=\"text-align:center;width:50%\">Percent<\/th><\/tr><\/thead><tbody><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Dietician\/Nutritionist<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">43<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Complementary, alternative and integrative health<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">41<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Author<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">40<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Entrepreneur<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">38<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Coach<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">37<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Researcher<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">35<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Allied health<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">32<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Conventional medicine<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">32<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">No credentials<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">30<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Mental health<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">29<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Life experience<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">26<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Athlete<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">25<\/td><\/tr><tr><td style=\"text-align:left\" data-prc-v-col=\"0\">Activist<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">19<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;32170528-be2c-4bbb-9c17-842d1b204d55-chart&quot;}\">\n\t\t\t\t\t\t<div class=\"cb__note cb__note--note\" data-meta-field=\"note\">Note: Posts that contain a promotion include those that recommend both paid and free products and services. Biographic information for health and wellness influencers derived from their social media bios.<\/div>\n\t\t\t\t\t\t<div class=\"cb__note cb__note--source\" data-meta-field=\"source\">Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.<br>\u201cWhat Do Health and Wellness Influencers Post About?\u201d<\/div>\n\t\t\t\t\t\t<div class=\"cb__tag\" data-meta-field=\"tag\">PEW RESEARCH CENTER<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 10px 0 0px; max-width:420px;\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- register a callback on this div to see if the native share is supported -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal__overlay\"\n\t\t\t\tid=\"share-modal__overlay-32170528-be2c-4bbb-9c17-842d1b204d55\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-wp-on--click=\"actions.hideModal\"\n\t\t\t\tdata-wp-on--keydown=\"actions.hideModal\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t><\/div>\n\t\t\t<!-- TODO: I would like to be able to use the social share block here. Need to modify it to work with the share modal. -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal\" id=\"share-modal-32170528-be2c-4bbb-9c17-842d1b204d55\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t>\n\t\t\t\t<div class=\"share-modal__inner\">\n\t\t\t\t\t<div class=\"share-modal__header\">\n\t\t\t\t\t\t<h2 class=\"share-modal__title\">Share this chart<\/h2>\n\t\t\t\t\t\t<button class=\"share-modal__close\" aria-label=\"Close Share Modal\" data-wp-on--click=\"actions.hideModal\">\n\t\t\t\t\t\t\t<span class=\"dashicons dashicons-no-alt\"><\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"share-modal__body\">\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--twitter\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareTwitter\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareTwitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on X<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--facebook\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareFacebook\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareFacebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on Facebook<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"wp-chart-builder-view-buttons\" style=\"max-width:420px;\"><div class=\"wp-chart-builder-view-buttons__tabs\"><\/div><div class=\"wp-chart-builder-view-buttons__actions\"><button class=\"view-button view-button--download-image\" data-chart-id=\"32170528-be2c-4bbb-9c17-842d1b204d55\" data-wp-on--click=\"actions.downloadImage\">Download Image<\/button><button class=\"view-button view-button--share\" data-chart-view=\"share\" data-chart-id=\"32170528-be2c-4bbb-9c17-842d1b204d55\" data-wp-on--click=\"actions.setActiveTab\" data-wp-class--active=\"state.isActive\">Share<\/button><\/div><\/div>\t\t<\/div>\n\t\t<\/figure><\/div>\n\n<div class=\"aligncenter wp-block-prc-chart-builder-synced-chart\"><figure class=\"wp-chart-builder\">\t\t<div style=\"max-width:420px\" class=\"wp-chart-builder-wrapper alignnone wp-block-prc-chart-builder-controller--freeform wp-block-prc-chart-builder-controller\" id=\"8c020b16-a58f-477f-90e9-3ee083a3dc2a\" data-wp-interactive=\"prc-chart-builder\/controller\" data-wp-context=\"{&quot;id&quot;:&quot;8c020b16-a58f-477f-90e9-3ee083a3dc2a&quot;,&quot;postId&quot;:644603,&quot;postUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/data-labs\\\/2026\\\/10\\\/07\\\/health-influencers-appendix-a-detailed-tables\\\/&quot;,&quot;chartPostUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/chart\\\/frequency-of-health-warnings-by-topic\\\/&quot;,&quot;postPubDate&quot;:&quot;2026-10-07&quot;,&quot;rootUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org&quot;,&quot;featuredImageId&quot;:null,&quot;featuredImageUrl&quot;:null,&quot;title&quot;:&quot;Frequency of health warnings by topic&quot;,&quot;subtitle&quot;:&quot;% of posts that warn of a specific health harm, by topic&quot;,&quot;note&quot;:&quot;Note: A post may discuss multiple health and wellness topics. Posts with a health warning contain claims that a specific health practice will cause a direct harm to physical or mental health.&quot;,&quot;source&quot;:&quot;Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.&lt;br&gt;\\u201cWhat Do Health and Wellness Influencers Post About?\\u201d&quot;,&quot;tag&quot;:&quot;PEW RESEARCH CENTER&quot;,&quot;tableData&quot;:{&quot;header&quot;:[&quot;Independent variable&quot;,&quot;n1&quot;,&quot;n2&quot;],&quot;rows&quot;:[[&quot;Germany&quot;,&quot;40&quot;,&quot;60&quot;],[&quot;Spain&quot;,&quot;50&quot;,&quot;50&quot;],[&quot;France&quot;,&quot;60&quot;,&quot;40&quot;]],&quot;footer&quot;:[]},&quot;isFreeformChart&quot;:true}\" data-wp-init--detect-web-share-support=\"callbacks.detectWebShareSupport\" data-wp-init--sync-table-height=\"callbacks.syncTableHeight\" data-wp-init--watch-chart=\"callbacks.watchChart\" data-wp-init--reset-tab-on-navigation=\"callbacks.resetTabOnNavigation\" data-png-url=\"\" data-has-csv=\"true\" data-allow-data-download=\"true\" data-post-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/health-influencers-appendix-a-detailed-tables\/\" data-chart-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/frequency-of-health-warnings-by-topic\/\" data-chart-title=\"Frequency of health warnings by topic\">\n\t\t\t<div class=\"wp-chart-builder-chart\" data-chart-view=\"chart\" data-allow-overlay=\"true\" data-wp-class--active=\"state.isActive\">\t\t\t\t<div class=\"cb__text-wrapper\" style=\"max-width:420px;width:100%;margin-left:auto;margin-right:auto;\">\n\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 0 0 10px; max-width:420px;\" \/>\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;8c020b16-a58f-477f-90e9-3ee083a3dc2a-chart&quot;}\">\n\t\t\t\t\t\t<div class=\"cb__title\" data-meta-field=\"title\">Frequency of health warnings by topic<\/div>\n\t\t\t\t\t\t<div class=\"cb__subtitle\" data-meta-field=\"subtitle\">% of posts that warn of a specific health harm, by topic<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n<div class=\"wp-block-group wp-chart-builder-freeform-chart has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-prc-block-table\"><table class=\"has-fixed-layout\"><colgroup><col\/><col\/><\/colgroup><thead><tr><th style=\"text-align:left;width:49%\">Topic<\/th><th style=\"text-align:center;width:50%\">Percent<\/th><\/tr><\/thead><tbody><tr><td style=\"text-align:left;border-bottom-style:dotted;border-bottom-width:1px;width:49%\" data-prc-v-col=\"0\">All posts<\/td><td style=\"text-align:center;border-bottom-style:dotted;border-bottom-width:1px\" data-prc-v-col=\"1\">11<\/td><\/tr><tr><td style=\"text-align:left;width:49%\" data-prc-v-col=\"0\">Health policy<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">46<\/td><\/tr><tr><td style=\"text-align:left;width:49%\" data-prc-v-col=\"0\">Men&#8217;s health<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">38<\/td><\/tr><tr><td style=\"text-align:left;width:49%\" data-prc-v-col=\"0\">Medical conditions<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">31<\/td><\/tr><tr><td style=\"text-align:left;width:49%\" data-prc-v-col=\"0\">Longevity<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">27<\/td><\/tr><tr><td style=\"text-align:left;width:49%\" data-prc-v-col=\"0\">Mental health<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">25<\/td><\/tr><tr><td style=\"text-align:left;width:49%\" data-prc-v-col=\"0\">Medical treatments<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">25<\/td><\/tr><tr><td style=\"text-align:left;width:49%\" data-prc-v-col=\"0\">OTC medications or supplements<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">22<\/td><\/tr><tr><td style=\"text-align:left;width:49%\" data-prc-v-col=\"0\">Healthy habits<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">21<\/td><\/tr><tr><td style=\"text-align:left;width:49%\" data-prc-v-col=\"0\">Women&#8217;s health<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">20<\/td><\/tr><tr><td style=\"text-align:left;width:49%\" data-prc-v-col=\"0\">Nutrition<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">17<\/td><\/tr><tr><td style=\"text-align:left;width:49%\" data-prc-v-col=\"0\">Life experience<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">15<\/td><\/tr><tr><td style=\"text-align:left;width:49%\" data-prc-v-col=\"0\">Personal appearance<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">10<\/td><\/tr><tr><td style=\"text-align:left;width:49%\" data-prc-v-col=\"0\">Fitness<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">8<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;8c020b16-a58f-477f-90e9-3ee083a3dc2a-chart&quot;}\">\n\t\t\t\t\t\t<div class=\"cb__note cb__note--note\" data-meta-field=\"note\">Note: A post may discuss multiple health and wellness topics. Posts with a health warning contain claims that a specific health practice will cause a direct harm to physical or mental health.<\/div>\n\t\t\t\t\t\t<div class=\"cb__note cb__note--source\" data-meta-field=\"source\">Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.<br>\u201cWhat Do Health and Wellness Influencers Post About?\u201d<\/div>\n\t\t\t\t\t\t<div class=\"cb__tag\" data-meta-field=\"tag\">PEW RESEARCH CENTER<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 10px 0 0px; max-width:420px;\" \/>\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"wp-chart-builder-view-buttons\" style=\"max-width:420px;\"><div class=\"wp-chart-builder-view-buttons__tabs\"><\/div><div class=\"wp-chart-builder-view-buttons__actions\"><\/div><\/div>\t\t<\/div>\n\t\t<\/figure>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"aligncenter wp-block-prc-chart-builder-synced-chart\"><figure class=\"wp-chart-builder\">\t\t<div style=\"max-width:640px\" class=\"wp-chart-builder-wrapper alignnone wp-block-prc-chart-builder-controller--freeform wp-block-prc-chart-builder-controller\" id=\"4c338154-5cae-454f-8f7f-36ffd6efb0f4\" data-wp-interactive=\"prc-chart-builder\/controller\" data-wp-context=\"{&quot;id&quot;:&quot;4c338154-5cae-454f-8f7f-36ffd6efb0f4&quot;,&quot;postId&quot;:644603,&quot;postUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/data-labs\\\/2026\\\/10\\\/07\\\/health-influencers-appendix-a-detailed-tables\\\/&quot;,&quot;chartPostUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/chart\\\/topic-frequency-among-health-and-wellness-influencers-by-influencer-background\\\/&quot;,&quot;postPubDate&quot;:&quot;2026-10-07&quot;,&quot;rootUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org&quot;,&quot;featuredImageId&quot;:692150,&quot;featuredImageUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/wp-content\\\/uploads\\\/sites\\\/20\\\/2026\\\/10\\\/topic_frequency_among_health_and_wellness_influencers_by_influencer_background-553112-1791381148.png&quot;,&quot;title&quot;:&quot;Topic frequency among health and wellness influencers, by influencer background&quot;,&quot;subtitle&quot;:&quot;Among health\\\/wellness influencers who say they are a(n) __, % of posts that mention \\u2026&quot;,&quot;note&quot;:&quot;Note: A post may discuss multiple health and wellness topics. Biographic information for health and wellness influencers derived from their social media bios.&quot;,&quot;source&quot;:&quot;Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.&lt;br&gt;\\u201cWhat Do Health and Wellness Influencers Post About?\\u201d&quot;,&quot;tag&quot;:&quot;PEW RESEARCH CENTER&quot;,&quot;tableData&quot;:{&quot;header&quot;:[&quot;Independent variable&quot;,&quot;n1&quot;,&quot;n2&quot;],&quot;rows&quot;:[[&quot;Germany&quot;,&quot;40&quot;,&quot;60&quot;],[&quot;Spain&quot;,&quot;50&quot;,&quot;50&quot;],[&quot;France&quot;,&quot;60&quot;,&quot;40&quot;]],&quot;footer&quot;:[]},&quot;isFreeformChart&quot;:true}\" data-wp-init--detect-web-share-support=\"callbacks.detectWebShareSupport\" data-wp-init--sync-table-height=\"callbacks.syncTableHeight\" data-wp-init--watch-chart=\"callbacks.watchChart\" data-wp-init--reset-tab-on-navigation=\"callbacks.resetTabOnNavigation\" data-png-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/topic_frequency_among_health_and_wellness_influencers_by_influencer_background-553112-1791381148.png\" data-has-csv=\"true\" data-allow-data-download=\"true\" data-post-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/health-influencers-appendix-a-detailed-tables\/\" data-chart-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/topic-frequency-among-health-and-wellness-influencers-by-influencer-background\/\" data-chart-title=\"Topic frequency among health and wellness influencers, by influencer background\">\n\t\t\t<div class=\"wp-chart-builder-chart\" data-chart-view=\"chart\" data-allow-overlay=\"true\" data-wp-class--active=\"state.isActive\">\t\t\t\t<div class=\"cb__text-wrapper\" style=\"max-width:640px;width:100%;margin-left:auto;margin-right:auto;\">\n\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 0 0 10px; max-width:640px;\" \/>\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;4c338154-5cae-454f-8f7f-36ffd6efb0f4-chart&quot;}\">\n\t\t\t\t\t\t<div class=\"cb__title\" data-meta-field=\"title\">Topic frequency among health and wellness influencers, by influencer background<\/div>\n\t\t\t\t\t\t<div class=\"cb__subtitle\" data-meta-field=\"subtitle\">Among health\/wellness influencers who say they are a(n) __, % of posts that mention \u2026<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n<div class=\"wp-block-group wp-chart-builder-freeform-chart has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-prc-block-table is-scroll-on-pc is-scroll-on-mobile\"><table class=\"has-fixed-layout is-sticky-first-column\" style=\"width:1400px\"><colgroup><col\/><col\/><col\/><col\/><col\/><col\/><col\/><col\/><col\/><col\/><col\/><col\/><col\/><col\/><col\/><\/colgroup><thead><tr><th style=\"text-align:left;width:140px;background-color:light-dark(#ffffff, #1a1a1a);font-weight:700;vertical-align:bottom\">Influencer background<\/th><th style=\"text-align:center;vertical-align:bottom\">Personal appearance<\/th><th style=\"text-align:center;vertical-align:bottom\">Fitness<\/th><th style=\"text-align:center;vertical-align:bottom\">Healthy habits<\/th><th style=\"text-align:center;vertical-align:bottom\">Life experience<\/th><th style=\"text-align:center;vertical-align:bottom\">Longevity<\/th><th style=\"text-align:center;vertical-align:bottom\">Medical conditions<\/th><th style=\"text-align:center;vertical-align:bottom\">Men&#8217;s health<\/th><th style=\"text-align:center;vertical-align:bottom\">Mental health<\/th><th style=\"text-align:center;vertical-align:bottom\">OTC medications or supplements<\/th><th style=\"text-align:center;vertical-align:bottom\">Not health or wellness<\/th><th style=\"text-align:center;vertical-align:bottom\">Nutrition<\/th><th style=\"text-align:center;vertical-align:bottom\">Health policy<\/th><th style=\"text-align:center;vertical-align:bottom\">Medical treatments<\/th><th style=\"text-align:center;vertical-align:bottom\">Women&#8217;s health<\/th><\/tr><\/thead><tbody><tr><td style=\"text-align:left;width:140px;background-color:light-dark(#ffffff, #1a1a1a);font-weight:700;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"0\">Health professional<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"1\">15<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"2\">20<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"3\">22<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"4\">11<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"5\">3<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"6\">25<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"7\">1<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"8\">8<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"9\">12<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"10\">23<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"11\">20<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"12\">2<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"13\">24<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"14\">11<\/td><\/tr><tr><td style=\"text-align:left;width:140px;background-color:light-dark(#ffffff, #1a1a1a);font-weight:400;padding-left:20px\" data-prc-v-col=\"0\"><em>Conventional medicine<\/em><\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">22<\/td><td style=\"text-align:center\" data-prc-v-col=\"2\">9<\/td><td style=\"text-align:center\" data-prc-v-col=\"3\">18<\/td><td style=\"text-align:center\" data-prc-v-col=\"4\">12<\/td><td style=\"text-align:center\" data-prc-v-col=\"5\">4<\/td><td style=\"text-align:center\" data-prc-v-col=\"6\">30<\/td><td style=\"text-align:center\" data-prc-v-col=\"7\">2<\/td><td style=\"text-align:center\" data-prc-v-col=\"8\">6<\/td><td style=\"text-align:center\" data-prc-v-col=\"9\">13<\/td><td style=\"text-align:center\" data-prc-v-col=\"10\">21<\/td><td style=\"text-align:center\" data-prc-v-col=\"11\">14<\/td><td style=\"text-align:center\" data-prc-v-col=\"12\">4<\/td><td style=\"text-align:center\" data-prc-v-col=\"13\">38<\/td><td style=\"text-align:center\" data-prc-v-col=\"14\">12<\/td><\/tr><tr><td style=\"text-align:left;width:140px;background-color:light-dark(#ffffff, #1a1a1a);font-weight:400;padding-left:20px\" data-prc-v-col=\"0\"><em>Allied health<\/em><\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">11<\/td><td style=\"text-align:center\" data-prc-v-col=\"2\">24<\/td><td style=\"text-align:center\" data-prc-v-col=\"3\">20<\/td><td style=\"text-align:center\" data-prc-v-col=\"4\">14<\/td><td style=\"text-align:center\" data-prc-v-col=\"5\">2<\/td><td style=\"text-align:center\" data-prc-v-col=\"6\">26<\/td><td style=\"text-align:center\" data-prc-v-col=\"7\">0<\/td><td style=\"text-align:center\" data-prc-v-col=\"8\">4<\/td><td style=\"text-align:center\" data-prc-v-col=\"9\">13<\/td><td style=\"text-align:center\" data-prc-v-col=\"10\">23<\/td><td style=\"text-align:center\" data-prc-v-col=\"11\">10<\/td><td style=\"text-align:center\" data-prc-v-col=\"12\">2<\/td><td style=\"text-align:center\" data-prc-v-col=\"13\">25<\/td><td style=\"text-align:center\" data-prc-v-col=\"14\">15<\/td><\/tr><tr><td style=\"text-align:left;width:140px;background-color:light-dark(#ffffff, #1a1a1a);font-weight:400;padding-left:20px\" data-prc-v-col=\"0\"><em>Complementary, alternative and integrative health<\/em><\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">5<\/td><td style=\"text-align:center\" data-prc-v-col=\"2\">12<\/td><td style=\"text-align:center\" data-prc-v-col=\"3\">24<\/td><td style=\"text-align:center\" data-prc-v-col=\"4\">13<\/td><td style=\"text-align:center\" data-prc-v-col=\"5\">4<\/td><td style=\"text-align:center\" data-prc-v-col=\"6\">35<\/td><td style=\"text-align:center\" data-prc-v-col=\"7\">2<\/td><td style=\"text-align:center\" data-prc-v-col=\"8\">11<\/td><td style=\"text-align:center\" data-prc-v-col=\"9\">22<\/td><td style=\"text-align:center\" data-prc-v-col=\"10\">21<\/td><td style=\"text-align:center\" data-prc-v-col=\"11\">21<\/td><td style=\"text-align:center\" data-prc-v-col=\"12\">2<\/td><td style=\"text-align:center\" data-prc-v-col=\"13\">24<\/td><td style=\"text-align:center\" data-prc-v-col=\"14\">11<\/td><\/tr><tr><td style=\"text-align:left;width:140px;background-color:light-dark(#ffffff, #1a1a1a);font-weight:400;padding-left:20px\" data-prc-v-col=\"0\"><em>Dietician\/ Nutritionist<\/em><\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">10<\/td><td style=\"text-align:center\" data-prc-v-col=\"2\">26<\/td><td style=\"text-align:center\" data-prc-v-col=\"3\">34<\/td><td style=\"text-align:center\" data-prc-v-col=\"4\">11<\/td><td style=\"text-align:center\" data-prc-v-col=\"5\">3<\/td><td style=\"text-align:center\" data-prc-v-col=\"6\">22<\/td><td style=\"text-align:center\" data-prc-v-col=\"7\">0<\/td><td style=\"text-align:center\" data-prc-v-col=\"8\">6<\/td><td style=\"text-align:center\" data-prc-v-col=\"9\">16<\/td><td style=\"text-align:center\" data-prc-v-col=\"10\">16<\/td><td style=\"text-align:center\" data-prc-v-col=\"11\">52<\/td><td style=\"text-align:center\" data-prc-v-col=\"12\">2<\/td><td style=\"text-align:center\" data-prc-v-col=\"13\">9<\/td><td style=\"text-align:center\" data-prc-v-col=\"14\">14<\/td><\/tr><tr><td style=\"text-align:left;width:140px;background-color:light-dark(#ffffff, #1a1a1a);font-weight:400;border-bottom-style:dotted;border-bottom-width:1px;padding-left:20px\" data-prc-v-col=\"0\"><em>Mental health<\/em><\/td><td style=\"text-align:center;border-bottom-style:dotted;border-bottom-width:1px\" data-prc-v-col=\"1\">2<\/td><td style=\"text-align:center;border-bottom-style:dotted;border-bottom-width:1px\" data-prc-v-col=\"2\">3<\/td><td style=\"text-align:center;border-bottom-style:dotted;border-bottom-width:1px\" data-prc-v-col=\"3\">8<\/td><td style=\"text-align:center;border-bottom-style:dotted;border-bottom-width:1px\" data-prc-v-col=\"4\">9<\/td><td style=\"text-align:center;border-bottom-style:dotted;border-bottom-width:1px\" data-prc-v-col=\"5\">1<\/td><td style=\"text-align:center;border-bottom-style:dotted;border-bottom-width:1px\" data-prc-v-col=\"6\">26<\/td><td style=\"text-align:center;border-bottom-style:dotted;border-bottom-width:1px\" data-prc-v-col=\"7\">1<\/td><td style=\"text-align:center;border-bottom-style:dotted;border-bottom-width:1px\" data-prc-v-col=\"8\">36<\/td><td style=\"text-align:center;border-bottom-style:dotted;border-bottom-width:1px\" data-prc-v-col=\"9\">3<\/td><td style=\"text-align:center;border-bottom-style:dotted;border-bottom-width:1px\" data-prc-v-col=\"10\">45<\/td><td style=\"text-align:center;border-bottom-style:dotted;border-bottom-width:1px\" data-prc-v-col=\"11\">3<\/td><td style=\"text-align:center;border-bottom-style:dotted;border-bottom-width:1px\" data-prc-v-col=\"12\">2<\/td><td style=\"text-align:center;border-bottom-style:dotted;border-bottom-width:1px\" data-prc-v-col=\"13\">17<\/td><td style=\"text-align:center;border-bottom-style:dotted;border-bottom-width:1px\" data-prc-v-col=\"14\">4<\/td><\/tr><tr><td style=\"text-align:left;width:140px;background-color:light-dark(#ffffff, #1a1a1a);font-weight:700\" data-prc-v-col=\"0\">Coach<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">13<\/td><td style=\"text-align:center\" data-prc-v-col=\"2\">43<\/td><td style=\"text-align:center\" data-prc-v-col=\"3\">26<\/td><td style=\"text-align:center\" data-prc-v-col=\"4\">8<\/td><td style=\"text-align:center\" data-prc-v-col=\"5\">2<\/td><td style=\"text-align:center\" data-prc-v-col=\"6\">11<\/td><td style=\"text-align:center\" data-prc-v-col=\"7\">1<\/td><td style=\"text-align:center\" data-prc-v-col=\"8\">6<\/td><td style=\"text-align:center\" data-prc-v-col=\"9\">8<\/td><td style=\"text-align:center\" data-prc-v-col=\"10\">28<\/td><td style=\"text-align:center\" data-prc-v-col=\"11\">22<\/td><td style=\"text-align:center\" data-prc-v-col=\"12\">0<\/td><td style=\"text-align:center\" data-prc-v-col=\"13\">6<\/td><td style=\"text-align:center\" data-prc-v-col=\"14\">7<\/td><\/tr><tr><td style=\"text-align:left;width:140px;background-color:light-dark(#ffffff, #1a1a1a);font-weight:700;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"0\">Entrepreneur<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"1\">14<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"2\">25<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"3\">20<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"4\">11<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"5\">3<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"6\">21<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"7\">1<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"8\">7<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"9\">12<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"10\">27<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"11\">18<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"12\">2<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"13\">19<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"14\">10<\/td><\/tr><tr><td style=\"text-align:left;width:140px;background-color:light-dark(#ffffff, #1a1a1a);font-weight:700;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"0\">Life experience<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"1\">10<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"2\">20<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"3\">19<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"4\">23<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"5\">1<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"6\">24<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"7\">1<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"8\">7<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"9\">9<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"10\">32<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"11\">22<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"12\">1<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"13\">13<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"14\">8<\/td><\/tr><tr><td style=\"text-align:left;width:140px;background-color:light-dark(#ffffff, #1a1a1a);font-weight:700;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"0\">Author<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"1\">6<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"2\">13<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"3\">19<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"4\">10<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"5\">5<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"6\">24<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"7\">1<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"8\">12<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"9\">11<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"10\">31<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"11\">23<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"12\">3<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"13\">16<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"14\">10<\/td><\/tr><tr><td style=\"text-align:left;width:140px;background-color:light-dark(#ffffff, #1a1a1a);font-weight:700;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"0\">Athlete<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"1\">11<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"2\">50<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"3\">18<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"4\">7<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"5\">2<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"6\">7<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"7\">0<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"8\">2<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"9\">7<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"10\">33<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"11\">17<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"12\">1<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"13\">4<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"14\">3<\/td><\/tr><tr><td style=\"text-align:left;width:140px;background-color:light-dark(#ffffff, #1a1a1a);font-weight:700;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"0\">Activist<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"1\">4<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"2\">7<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"3\">11<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"4\">24<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"5\">1<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"6\">32<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"7\">0<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"8\">11<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"9\">10<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"10\">38<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"11\">8<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"12\">6<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"13\">19<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"14\">11<\/td><\/tr><tr><td style=\"text-align:left;width:140px;background-color:light-dark(#ffffff, #1a1a1a);font-weight:700;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"0\">Researcher<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"1\">9<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"2\">15<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"3\">21<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"4\">9<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"5\">8<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"6\">32<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"7\">3<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"8\">13<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"9\">15<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"10\">21<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"11\">21<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"12\">5<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"13\">23<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"14\">11<\/td><\/tr><tr><td style=\"text-align:left;width:140px;background-color:light-dark(#ffffff, #1a1a1a);font-weight:700;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"0\">No credentials<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"1\">16<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"2\">23<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"3\">17<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"4\">10<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"5\">1<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"6\">12<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"7\">1<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"8\">5<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"9\">16<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"10\">35<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"11\">20<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"12\">1<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"13\">6<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"14\">6<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;4c338154-5cae-454f-8f7f-36ffd6efb0f4-chart&quot;}\">\n\t\t\t\t\t\t<div class=\"cb__note cb__note--note\" data-meta-field=\"note\">Note: A post may discuss multiple health and wellness topics. Biographic information for health and wellness influencers derived from their social media bios.<\/div>\n\t\t\t\t\t\t<div class=\"cb__note cb__note--source\" data-meta-field=\"source\">Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.<br>\u201cWhat Do Health and Wellness Influencers Post About?\u201d<\/div>\n\t\t\t\t\t\t<div class=\"cb__tag\" data-meta-field=\"tag\">PEW RESEARCH CENTER<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 10px 0 0px; max-width:640px;\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- register a callback on this div to see if the native share is supported -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal__overlay\"\n\t\t\t\tid=\"share-modal__overlay-4c338154-5cae-454f-8f7f-36ffd6efb0f4\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-wp-on--click=\"actions.hideModal\"\n\t\t\t\tdata-wp-on--keydown=\"actions.hideModal\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t><\/div>\n\t\t\t<!-- TODO: I would like to be able to use the social share block here. Need to modify it to work with the share modal. -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal\" id=\"share-modal-4c338154-5cae-454f-8f7f-36ffd6efb0f4\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t>\n\t\t\t\t<div class=\"share-modal__inner\">\n\t\t\t\t\t<div class=\"share-modal__header\">\n\t\t\t\t\t\t<h2 class=\"share-modal__title\">Share this chart<\/h2>\n\t\t\t\t\t\t<button class=\"share-modal__close\" aria-label=\"Close Share Modal\" data-wp-on--click=\"actions.hideModal\">\n\t\t\t\t\t\t\t<span class=\"dashicons dashicons-no-alt\"><\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"share-modal__body\">\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--twitter\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareTwitter\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareTwitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on X<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--facebook\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareFacebook\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareFacebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on Facebook<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"wp-chart-builder-view-buttons\" style=\"max-width:640px;\"><div class=\"wp-chart-builder-view-buttons__tabs\"><\/div><div class=\"wp-chart-builder-view-buttons__actions\"><button class=\"view-button view-button--download-image\" data-chart-id=\"4c338154-5cae-454f-8f7f-36ffd6efb0f4\" data-wp-on--click=\"actions.downloadImage\">Download Image<\/button><button class=\"view-button view-button--share\" data-chart-view=\"share\" data-chart-id=\"4c338154-5cae-454f-8f7f-36ffd6efb0f4\" data-wp-on--click=\"actions.setActiveTab\" data-wp-class--active=\"state.isActive\">Share<\/button><\/div><\/div>\t\t<\/div>\n\t\t<\/figure>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"aligncenter wp-block-prc-chart-builder-synced-chart\"><figure class=\"wp-chart-builder\">\t\t<div style=\"max-width:420px\" class=\"wp-chart-builder-wrapper alignnone wp-block-prc-chart-builder-controller--freeform wp-block-prc-chart-builder-controller\" id=\"601c0971-39df-4ad7-82b4-1d69b1e9aa10\" data-wp-interactive=\"prc-chart-builder\/controller\" data-wp-context=\"{&quot;id&quot;:&quot;601c0971-39df-4ad7-82b4-1d69b1e9aa10&quot;,&quot;postId&quot;:644603,&quot;postUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/data-labs\\\/2026\\\/10\\\/07\\\/health-influencers-appendix-a-detailed-tables\\\/&quot;,&quot;chartPostUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/chart\\\/frequency-of-health-warnings-and-external-citations-in-posts-from-health-and-wellness-influencers-by-influencer-background\\\/&quot;,&quot;postPubDate&quot;:&quot;2026-10-07&quot;,&quot;rootUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org&quot;,&quot;featuredImageId&quot;:692151,&quot;featuredImageUrl&quot;:&quot;https:\\\/\\\/alpha.pewresearch.org\\\/pewresearch-org\\\/wp-content\\\/uploads\\\/sites\\\/20\\\/2026\\\/10\\\/frequency_of_health_warnings_and_external_citations_in_posts_from_health_and_wellness_influencers_by_influencer_background-553199-1791381186.png&quot;,&quot;title&quot;:&quot;Frequency of health warnings and external citations in posts from health and wellness influencers, by influencer background&quot;,&quot;subtitle&quot;:&quot;Among health\\\/wellness influencers who say they are a(n) __, % of posts that \\u2026&quot;,&quot;note&quot;:&quot;Note: Biographic information for health and wellness influencers derived from their social media bios. Posts with a health warning contain claims that a specific health practice will cause a direct harm to physical or mental health.&quot;,&quot;source&quot;:&quot;Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.&lt;br&gt;\\u201cWhat Do Health and Wellness Influencers Post About?\\u201d&quot;,&quot;tag&quot;:&quot;PEW RESEARCH CENTER&quot;,&quot;tableData&quot;:{&quot;header&quot;:[&quot;Independent variable&quot;,&quot;n1&quot;,&quot;n2&quot;],&quot;rows&quot;:[[&quot;Germany&quot;,&quot;40&quot;,&quot;60&quot;],[&quot;Spain&quot;,&quot;50&quot;,&quot;50&quot;],[&quot;France&quot;,&quot;60&quot;,&quot;40&quot;]],&quot;footer&quot;:[]},&quot;isFreeformChart&quot;:true}\" data-wp-init--detect-web-share-support=\"callbacks.detectWebShareSupport\" data-wp-init--sync-table-height=\"callbacks.syncTableHeight\" data-wp-init--watch-chart=\"callbacks.watchChart\" data-wp-init--reset-tab-on-navigation=\"callbacks.resetTabOnNavigation\" data-png-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/frequency_of_health_warnings_and_external_citations_in_posts_from_health_and_wellness_influencers_by_influencer_background-553199-1791381186.png\" data-has-csv=\"true\" data-allow-data-download=\"true\" data-post-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/health-influencers-appendix-a-detailed-tables\/\" data-chart-url=\"https:\/\/alpha.pewresearch.org\/pewresearch-org\/chart\/frequency-of-health-warnings-and-external-citations-in-posts-from-health-and-wellness-influencers-by-influencer-background\/\" data-chart-title=\"Frequency of health warnings and external citations in posts from health and wellness influencers, by influencer background\">\n\t\t\t<div class=\"wp-chart-builder-chart\" data-chart-view=\"chart\" data-allow-overlay=\"true\" data-wp-class--active=\"state.isActive\">\t\t\t\t<div class=\"cb__text-wrapper\" style=\"max-width:420px;width:100%;margin-left:auto;margin-right:auto;\">\n\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 0 0 10px; max-width:420px;\" \/>\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;601c0971-39df-4ad7-82b4-1d69b1e9aa10-chart&quot;}\">\n\t\t\t\t\t\t<div class=\"cb__title\" data-meta-field=\"title\">Frequency of health warnings and external citations in posts from health and wellness influencers, by influencer background<\/div>\n\t\t\t\t\t\t<div class=\"cb__subtitle\" data-meta-field=\"subtitle\">Among health\/wellness influencers who say they are a(n) __, % of posts that \u2026<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n<div class=\"wp-block-group wp-chart-builder-freeform-chart has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-prc-block-table\"><table class=\"has-fixed-layout\"><colgroup><col\/><col\/><col\/><\/colgroup><thead><tr><th style=\"text-align:left;width:33%;font-weight:700\">Influencer background<\/th><th style=\"text-align:center;width:33%\">Cites health sources<\/th><th style=\"text-align:center;width:33%\">Health warning<\/th><\/tr><\/thead><tbody><tr><td style=\"text-align:left;font-weight:700;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"0\">Health professional<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"1\">13<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"2\">16<\/td><\/tr><tr><td style=\"text-align:left;font-weight:400;padding-left:20px\" data-prc-v-col=\"0\"><em>Conventional medicine<\/em><\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">18<\/td><td style=\"text-align:center\" data-prc-v-col=\"2\">20<\/td><\/tr><tr><td style=\"text-align:left;font-weight:400;padding-left:20px\" data-prc-v-col=\"0\"><em>Allied health<\/em><\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">11<\/td><td style=\"text-align:center\" data-prc-v-col=\"2\">14<\/td><\/tr><tr><td style=\"text-align:left;font-weight:400;padding-left:20px\" data-prc-v-col=\"0\"><em>Complementary, alternative and integrative health<\/em><\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">16<\/td><td style=\"text-align:center\" data-prc-v-col=\"2\">22<\/td><\/tr><tr><td style=\"text-align:left;font-weight:400;padding-left:20px\" data-prc-v-col=\"0\"><em>Dietician\/ Nutritionist<\/em><\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">12<\/td><td style=\"text-align:center\" data-prc-v-col=\"2\">14<\/td><\/tr><tr><td style=\"text-align:left;font-weight:400;border-bottom-style:dotted;border-bottom-width:1px;padding-left:20px\" data-prc-v-col=\"0\"><em>Mental health<\/em><\/td><td style=\"text-align:center;border-bottom-style:dotted;border-bottom-width:1px\" data-prc-v-col=\"1\">10<\/td><td style=\"text-align:center;border-bottom-style:dotted;border-bottom-width:1px\" data-prc-v-col=\"2\">12<\/td><\/tr><tr><td style=\"text-align:left;font-weight:700\" data-prc-v-col=\"0\">Coach<\/td><td style=\"text-align:center\" data-prc-v-col=\"1\">5<\/td><td style=\"text-align:center\" data-prc-v-col=\"2\">7<\/td><\/tr><tr><td style=\"text-align:left;font-weight:700;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"0\">Entrepreneur<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"1\">11<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"2\">14<\/td><\/tr><tr><td style=\"text-align:left;font-weight:700;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"0\">Life experience<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"1\">6<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"2\">8<\/td><\/tr><tr><td style=\"text-align:left;font-weight:700;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"0\">Author<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"1\">15<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"2\">15<\/td><\/tr><tr><td style=\"text-align:left;font-weight:700;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"0\">Athlete<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"1\">5<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"2\">5<\/td><\/tr><tr><td style=\"text-align:left;font-weight:700;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"0\">Activist<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"1\">10<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"2\">14<\/td><\/tr><tr><td style=\"text-align:left;font-weight:700;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"0\">Researcher<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"1\">30<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"2\">21<\/td><\/tr><tr><td style=\"text-align:left;font-weight:700;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"0\">No credentials<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"1\">5<\/td><td style=\"text-align:center;border-top-style:dotted;border-top-width:1px\" data-prc-v-col=\"2\">7<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<div data-wp-interactive=\"prc-chart-builder\/chart\" data-wp-context=\"{&quot;id&quot;:&quot;601c0971-39df-4ad7-82b4-1d69b1e9aa10-chart&quot;}\">\n\t\t\t\t\t\t<div class=\"cb__note cb__note--note\" data-meta-field=\"note\">Note: Biographic information for health and wellness influencers derived from their social media bios. Posts with a health warning contain claims that a specific health practice will cause a direct harm to physical or mental health.<\/div>\n\t\t\t\t\t\t<div class=\"cb__note cb__note--source\" data-meta-field=\"source\">Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.<br>\u201cWhat Do Health and Wellness Influencers Post About?\u201d<\/div>\n\t\t\t\t\t\t<div class=\"cb__tag\" data-meta-field=\"tag\">PEW RESEARCH CENTER<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<hr class=\"cb__hr\" style=\"margin: 10px 0 0px; max-width:420px;\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- register a callback on this div to see if the native share is supported -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal__overlay\"\n\t\t\t\tid=\"share-modal__overlay-601c0971-39df-4ad7-82b4-1d69b1e9aa10\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-wp-on--click=\"actions.hideModal\"\n\t\t\t\tdata-wp-on--keydown=\"actions.hideModal\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t><\/div>\n\t\t\t<!-- TODO: I would like to be able to use the social share block here. Need to modify it to work with the share modal. -->\n\t\t\t<div\n\t\t\t\tclass=\"share-modal\" id=\"share-modal-601c0971-39df-4ad7-82b4-1d69b1e9aa10\"\n\t\t\t\tdata-wp-class--active=\"state.isActive\"\n\t\t\t\tdata-wp-class--web-share-supported=\"state.webShareSupported\"\n\t\t\t\tdata-chart-view=\"share\"\n\t\t\t>\n\t\t\t\t<div class=\"share-modal__inner\">\n\t\t\t\t\t<div class=\"share-modal__header\">\n\t\t\t\t\t\t<h2 class=\"share-modal__title\">Share this chart<\/h2>\n\t\t\t\t\t\t<button class=\"share-modal__close\" aria-label=\"Close Share Modal\" data-wp-on--click=\"actions.hideModal\">\n\t\t\t\t\t\t\t<span class=\"dashicons dashicons-no-alt\"><\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"share-modal__body\">\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--twitter\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareTwitter\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareTwitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on X<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\tclass=\"share-modal__button share-modal__button--facebook\"\n\t\t\t\t\t\t\tdata-wp-on--click=\"actions.shareFacebook\"\n\t\t\t\t\t\t\tdata-wp-on--keydown=\"actions.shareFacebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<span>Share on Facebook<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"wp-chart-builder-view-buttons\" style=\"max-width:420px;\"><div class=\"wp-chart-builder-view-buttons__tabs\"><\/div><div class=\"wp-chart-builder-view-buttons__actions\"><button class=\"view-button view-button--download-image\" data-chart-id=\"601c0971-39df-4ad7-82b4-1d69b1e9aa10\" data-wp-on--click=\"actions.downloadImage\">Download Image<\/button><button class=\"view-button view-button--share\" data-chart-view=\"share\" data-chart-id=\"601c0971-39df-4ad7-82b4-1d69b1e9aa10\" data-wp-on--click=\"actions.setActiveTab\" data-wp-class--active=\"state.isActive\">Share<\/button><\/div><\/div>\t\t<\/div>\n\t\t<\/figure><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":747,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"","sub_title":"","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"wpai_generated_summary":"","apple_news_api_id":"","apple_news_api_revision":"","apple_news_api_created_at":"","apple_news_api_modified_at":"","apple_news_api_share_url":"","apple_news_api_pending":"","apple_news_is_preview":false,"apple_news_is_hidden":false,"relatedPosts":[],"reportMaterials":[],"multiSectionReport":[],"package_parts__enabled":false,"package_parts":[],"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[747,648],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0},"categories":[278,2835],"tags":[],"bylines":[973,2407,2365,962,577,746],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[458],"_fund_pool":[],"languages":[],"regions-countries":[515],"research-teams":[521,518],"workflow-status":[],"collection":[],"class_list":["post-644603","post","type-post","status-publish","format-standard","hentry","category-healthcare-online","category-influencers","bylines-aaron-smith","bylines-anna-lieb","bylines-eileen-yam","bylines-galen-stocking","bylines-kaitlyn-radde","bylines-regina-widjaya","formats-report","regions-countries-united-states","research-teams-data-labs","research-teams-science"],"label":"Report","post_parent":637352,"word_count":1112,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/health-influencers-appendix-a-detailed-tables\/","art_direction":{"A1":{"id":679923,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/pl_2026.10.07_health-influencers-featured-image.jpg","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/pl_2026.10.07_health-influencers-featured-image.jpg?w=564&h=317&crop=1","width":564,"height":317,"chartArt":false,"caption":"(Photos via Getty Images, Unsplash and Texture Labs)"},"A2":{"id":679923,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/pl_2026.10.07_health-influencers-featured-image.jpg","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/pl_2026.10.07_health-influencers-featured-image.jpg?w=268&h=151&crop=1","width":268,"height":151,"chartArt":false,"caption":"(Photos via Getty Images, Unsplash and Texture Labs)"},"A3":{"id":679923,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/pl_2026.10.07_health-influencers-featured-image.jpg","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/pl_2026.10.07_health-influencers-featured-image.jpg?w=194&h=110&crop=1","width":194,"height":110,"chartArt":false,"caption":"(Photos via Getty Images, Unsplash and Texture Labs)"},"A4":{"id":679923,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/pl_2026.10.07_health-influencers-featured-image.jpg","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/pl_2026.10.07_health-influencers-featured-image.jpg?w=268&h=151&crop=1","width":268,"height":151,"chartArt":false,"caption":"(Photos via Getty Images, Unsplash and Texture Labs)"},"XL":{"id":679923,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/pl_2026.10.07_health-influencers-featured-image.jpg","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/pl_2026.10.07_health-influencers-featured-image.jpg?w=720&h=405&crop=1","width":720,"height":405,"chartArt":false,"caption":"(Photos via Getty Images, Unsplash and Texture Labs)"},"social":{"id":679923,"rawUrl":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/pl_2026.10.07_health-influencers-featured-image.jpg","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/pl_2026.10.07_health-influencers-featured-image.jpg?w=1200&h=628&crop=1","width":1200,"height":628,"chartArt":false,"caption":"(Photos via Getty Images, Unsplash and Texture Labs)"}},"_embeds":[],"prc_checklist":{"prc-image-alt-text":{"status":"complete","message":"No image blocks in content.","data":null},"prc-about-this-research":{"status":"incomplete","message":"Add an \"About this research\" details block.","data":null},"prc-paragraph-count":{"status":"incomplete","message":"Add at least 2 paragraphs (currently 0).","data":{"count":0}},"prc-internal-link":{"status":"incomplete","message":"Add at least one internal link.","data":{"count":0}},"prc-environment-link":{"status":"complete","message":"No links to other Pew Research environments.","data":{"count":0,"hosts":[]}}},"watchChildPosts":false,"watchers":[{"id":747,"name":"Joy Li","email":"jli@pewresearch.org","slack_user_id":"","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/ae6b1110888660f3d466bb74c8ee258da3f99ff73c84a3f1964153b7d1736776?s=48&d=mm&r=g"},{"id":648,"name":"Janakee Chavda","email":"jchavda@pewresearch.org","slack_user_id":"","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/25a8337b09227ae6bd1fcc61c51525411e4e811281a9b97061cdac78d6378cf7?s=48&d=mm&r=g"}],"table_of_contents":[{"id":637352,"title":"What Do Health and Wellness Influencers Post About?","slug":"what-do-health-and-wellness-influencers-post-about","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/what-do-health-and-wellness-influencers-post-about\/","is_active":false},{"id":644165,"title":"Which Health and Wellness Influencers Talk About Medical Topics? Mostly Healthcare Professionals","slug":"which-health-and-wellness-influencers-talk-about-medical-topics-mostly-healthcare-professionals","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/which-health-and-wellness-influencers-talk-about-medical-topics-mostly-healthcare-professionals\/","is_active":false},{"id":644404,"title":"Acknowledgments","slug":"health-influencers-acknowledgements","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/health-influencers-acknowledgements\/","is_active":false},{"id":637474,"title":"Methodology","slug":"health-influencers-methodology","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/health-influencers-methodology\/","is_active":false},{"id":644603,"title":"Appendix A: Detailed Tables","slug":"health-influencers-appendix-a-detailed-tables","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/health-influencers-appendix-a-detailed-tables\/","is_active":true}],"report_materials":[{"key":"_5iqnnki25","type":"report","url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-content\/uploads\/sites\/20\/2026\/10\/pl_2026.10.07_wellness-influencers-report.pdf","label":"Report PDF","attachmentId":691906,"icon":""}],"report_pagination":{"current_post":{"id":644603,"title":"Appendix A: Detailed Tables","slug":"health-influencers-appendix-a-detailed-tables","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/health-influencers-appendix-a-detailed-tables\/","is_active":true,"page_num":5},"next_post":null,"previous_post":{"id":637474,"title":"Methodology","slug":"health-influencers-methodology","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/health-influencers-methodology\/","is_active":false,"page_num":4},"pagination_items":[{"id":637352,"title":"What Do Health and Wellness Influencers Post About?","slug":"what-do-health-and-wellness-influencers-post-about","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/what-do-health-and-wellness-influencers-post-about\/","is_active":false,"page_num":1},{"id":644165,"title":"Which Health and Wellness Influencers Talk About Medical Topics? Mostly Healthcare Professionals","slug":"which-health-and-wellness-influencers-talk-about-medical-topics-mostly-healthcare-professionals","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/which-health-and-wellness-influencers-talk-about-medical-topics-mostly-healthcare-professionals\/","is_active":false,"page_num":2},{"id":644404,"title":"Acknowledgments","slug":"health-influencers-acknowledgements","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/health-influencers-acknowledgements\/","is_active":false,"page_num":3},{"id":637474,"title":"Methodology","slug":"health-influencers-methodology","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/health-influencers-methodology\/","is_active":false,"page_num":4},{"id":644603,"title":"Appendix A: Detailed Tables","slug":"health-influencers-appendix-a-detailed-tables","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/data-labs\/2026\/10\/07\/health-influencers-appendix-a-detailed-tables\/","is_active":true,"page_num":5}]},"parent_info":{"parent_title":"What Do Health and Wellness Influencers Post About?","parent_id":637352},"materialsOrdered":[],"chaptersOrdered":[],"partsOrdered":[],"partsEnabled":false,"datacite_doi":"","prc_seo_data":{"title":"Appendix A: Detailed Tables","description":"","og_title":"Appendix A: Detailed Tables","og_description":"","schema_type":"Article","noindex":false,"canonical_url":"","primary_terms":[],"custom_schema":[],"og_image":679923,"indexnow_submitted_at":1791380965,"gsc_index_status":{"verdict":"NEUTRAL","coverage_state":"URL is unknown to Google","robotstxt_state":"ROBOTS_TXT_STATE_UNSPECIFIED","indexing_state":"INDEXING_STATE_UNSPECIFIED","last_crawl_time":null,"page_fetch_state":"PAGE_FETCH_STATE_UNSPECIFIED","crawled_as":"","mobile_verdict":"VERDICT_UNSPECIFIED","mobile_issues":[],"rich_results_verdict":"","rich_results_issues":[],"inspection_link":"https:\/\/search.google.com\/search-console\/inspect?resource_id=sc-domain:pewresearch.org&id=pkECU-brsaR7i5tVPIIY1A&utm_medium=link&utm_source=api","fetched_at":1791380971}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","relatedPostsOrdered":[],"bylinesOrdered":[],"acknowledgementsOrdered":[],"_links":{"self":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/644603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/users\/747"}],"replies":[{"embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/comments?post=644603"}],"version-history":[{"count":9,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/644603\/revisions"}],"predecessor-version":[{"id":692127,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/644603\/revisions\/692127"}],"wp:attachment":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/media?parent=644603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/categories?post=644603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/tags?post=644603"},{"taxonomy":"bylines","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/bylines?post=644603"},{"taxonomy":"datasets","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/datasets?post=644603"},{"taxonomy":"level_of_effort","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/level_of_effort?post=644603"},{"taxonomy":"primary_audience","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/primary_audience?post=644603"},{"taxonomy":"information_type","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/information_type?post=644603"},{"taxonomy":"_post_visibility","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/_post_visibility?post=644603"},{"taxonomy":"formats","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/formats?post=644603"},{"taxonomy":"_fund_pool","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/_fund_pool?post=644603"},{"taxonomy":"languages","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/languages?post=644603"},{"taxonomy":"regions-countries","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/regions-countries?post=644603"},{"taxonomy":"research-teams","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/research-teams?post=644603"},{"taxonomy":"workflow-status","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/workflow-status?post=644603"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/collection?post=644603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}