{"id":53563,"date":"2004-10-26T00:00:00","date_gmt":"2004-10-26T05:00:00","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2004\/10\/26\/candidates-battle-over-first-time-voters-mothers\/"},"modified":"2024-04-14T03:49:25","modified_gmt":"2024-04-14T08:49:25","slug":"candidates-battle-over-first-time-voters-mothers","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/politics\/2004\/10\/26\/candidates-battle-over-first-time-voters-mothers\/","title":{"rendered":"Candidates Battle Over First-Time Voters, Mothers"},"content":{"rendered":"<figure><img decoding=\"async\" class=\"alignright\" src=\"https:\/\/assets.pewresearch.org\/wp-content\/uploads\/sites\/5\/legacy-commentary\/100-1.gif\" alt=\"\"><\/figure>\n\n<p class=\"wp-block-paragraph\">The tight race for the White House is coming down to a battle for key political, economic and demographic groups. The preferences of some groups \u00ad such as white evangelical Protestants and African-Americans \u00ad are well known. But the political leanings of other slices of the electorate, such as first-time voters, are gaining more attention as Election Day approaches.<\/p>\n\n<p class=\"wp-block-paragraph\">In the latest Pew Research Center national survey of 1,307 registered voters, which finds the horse race in a dead heat (45%-45%), those who say they will be voting for the first time \u00ad who comprise 11% of registered voters \u00ad lean to Sen. John Kerry (47%-42%). Mothers, another closely-watched group, favor Kerry by a similar margin (49%-43%).<\/p>\n\n<p class=\"wp-block-paragraph\">The survey shows that male veterans, in the spotlight this year with the debate over the candidates&#8217; Vietnam-era service, favor President Bush by a substantial margin (54%-35%).<\/p>\n\n<p class=\"wp-block-paragraph\">Bush continues to run well among religiously observant voters, as he did in 2000. Those who attend church at least weekly favor him by 53%-38%. Bush also leads among gun owners \u00ad who constitute 42% of registered voters \u00ad by 16 points (54%-38%).<\/p>\n\n<p class=\"wp-block-paragraph\">During the presidential debates, Bush frequently touted the benefits of economic plan for small business owners. This group \u00ad comprising 17% of registered voters \u00ad supports the president by a wide margin (56%-37%). Active stock traders, a group that has received far less attention this year than in 2000, also favor Bush (50%-42%).<\/p>\n\n<p class=\"wp-block-paragraph\">Kerry is doing especially well among voters that have experienced financial strain over the past year. Those who have been unable to afford health care in the past 12 months \u00ad a quarter of the registered electorate \u00ad favor him by more than two-to-one (62%-29%). Similarly, those who say they or someone in their household have been without a job in the past 12 months \u00ad a group comprising 35% of voters \u00ad back Kerry (57%-32%).<\/p>\n\n<p class=\"wp-block-paragraph\">Fully half of all registered voters say they have a friend, relative or colleague who is gay. Kerry also leads in this group by eight points (50%-42%).<\/p>","protected":false},"excerpt":{"rendered":"<p>A Closer Look at Key Groups<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"A Closer Look at Key Groups ","sub_title":"A Closer Look at Key Groups ","_prc_public_revisions":[],"_ppp_expiration_hours":0,"_ppp_enabled":false,"ai_generated_summary":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"apple_news_api_id":"","apple_news_api_revision":"","apple_news_api_created_at":"","apple_news_api_modified_at":"","apple_news_api_share_url":"","apple_news_api_pending":"","apple_news_is_preview":false,"apple_news_is_hidden":false,"relatedPosts":[],"reportMaterials":[],"multiSectionReport":[],"package_parts__enabled":false,"package_parts":[],"datacite_doi":"","datacite_doi_citation":"","_prc_seo_qr_attachment_id":0,"spoken_article_player_enabled":true,"displayBylines":true,"footnotes":"","prc_watchers":[],"_prc_fork_parent":0,"_prc_fork_status":"","_prc_active_fork":0,"jetpack_post_was_ever_published":false},"categories":[376,25,39],"tags":[],"bylines":[],"collection":[],"datasets":[],"level_of_effort":[],"primary_audience":[],"information_type":[],"_post_visibility":[],"formats":[458],"_fund_pool":[],"languages":[],"regions-countries":[],"research-teams":[520],"workflow-status":[],"class_list":["post-53563","post","type-post","status-publish","format-standard","hentry","category-election-2004","category-politics-policy","category-us-elections-voters","formats-report","research-teams-politics"],"label":false,"post_parent":0,"word_count":321,"canonical_url":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/politics\/2004\/10\/26\/candidates-battle-over-first-time-voters-mothers\/","art_direction":false,"_embeds":[],"watchers":[],"table_of_contents":[],"report_materials":"","report_pagination":{"current_post":null,"next_post":null,"previous_post":null,"pagination_items":[]},"parent_info":{"parent_title":"Candidates Battle Over First-Time Voters, Mothers","parent_id":53563},"materialsOrdered":[],"chaptersOrdered":[],"partsOrdered":[],"partsEnabled":false,"datacite_doi":"","prc_seo_data":{"title":"Candidates Battle Over First-Time Voters, Mothers","description":"A Closer Look at Key Groups","og_title":"Candidates Battle Over First-Time Voters, Mothers","og_description":"A Closer Look at Key Groups","schema_type":"Article","noindex":false,"canonical_url":"","primary_terms":[],"custom_schema":[],"og_image":0,"indexnow_submitted_at":null,"gsc_index_status":null},"prepublish_checks":{"prc-image-alt-text":{"status":"incomplete","message":"1 image is missing alt text.","data":{"count":1}},"prc-about-this-research":{"status":"incomplete","message":"Add an \"About this research\" details block.","data":null},"prc-paragraph-count":{"status":"complete","message":"Found 7 paragraphs.","data":{"count":7}},"prc-internal-link":{"status":"incomplete","message":"Add at least one internal link.","data":{"count":0}}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"relatedPostsOrdered":[],"bylinesOrdered":[],"acknowledgementsOrdered":[],"_links":{"self":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/53563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/comments?post=53563"}],"version-history":[{"count":1,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/53563\/revisions"}],"predecessor-version":[{"id":113582,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/posts\/53563\/revisions\/113582"}],"wp:attachment":[{"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/media?parent=53563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/categories?post=53563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/tags?post=53563"},{"taxonomy":"bylines","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/bylines?post=53563"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/collection?post=53563"},{"taxonomy":"datasets","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/datasets?post=53563"},{"taxonomy":"level_of_effort","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/level_of_effort?post=53563"},{"taxonomy":"primary_audience","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/primary_audience?post=53563"},{"taxonomy":"information_type","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/information_type?post=53563"},{"taxonomy":"_post_visibility","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/_post_visibility?post=53563"},{"taxonomy":"formats","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/formats?post=53563"},{"taxonomy":"_fund_pool","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/_fund_pool?post=53563"},{"taxonomy":"languages","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/languages?post=53563"},{"taxonomy":"regions-countries","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/regions-countries?post=53563"},{"taxonomy":"research-teams","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/research-teams?post=53563"},{"taxonomy":"workflow-status","embeddable":true,"href":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/wp-json\/wp\/v2\/workflow-status?post=53563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}