{"id":53198,"date":"2006-08-24T14:00:00","date_gmt":"2006-08-24T19:00:00","guid":{"rendered":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/2006\/08\/24\/katie-couric-perky-and-cute-but-smart-informed-and-liberal-too\/"},"modified":"2024-04-14T04:11:10","modified_gmt":"2024-04-14T09:11:10","slug":"katie-couric-perky-and-cute-but-smart-informed-and-liberal-too","status":"publish","type":"post","link":"https:\/\/alpha.pewresearch.org\/pewresearch-org\/politics\/2006\/08\/24\/katie-couric-perky-and-cute-but-smart-informed-and-liberal-too\/","title":{"rendered":"Katie Couric: Perky and Cute, But Smart, Informed and Liberal, Too"},"content":{"rendered":"<h2 id=\"summary-of-findings\" class=\"wp-block-heading\">Summary of Findings<\/h2>\n\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/assets.pewresearch.org\/wp-content\/uploads\/sites\/5\/legacy\/286-1.gif\" alt=\"\" width=\"361\" height=\"503\"><\/figure>\n\n<p class=\"wp-block-paragraph\">Though Katie Couric has yet to take her seat as the new CBS Evening News anchor, the former Today show co-host is already a more familiar personality than her NBC and ABC counterparts. Asked to give their general impressions of each of the three TV journalists in a single word, 66% could offer up an opinion of Couric, compared with fewer than half who could offer a response for Brian Williams or for Charles Gibson.<\/p>\n\n<p class=\"wp-block-paragraph\">By wide margins, most Americans who know them have positive things to say about each of the new evening news anchors \u2014 <em>good<\/em> is by far the most mentioned word for all three. However, the more specific words used to describe Katie Couric have a decidedly different tone. <em>Perky<\/em>, <em>cute<\/em>, <em>nice<\/em>, <em>energetic<\/em>, <em>bubbly<\/em>, and <em>fluffy<\/em> were among the most frequently offered impressions of Couric, but they were offered along with <em>knowledgeable<\/em>, <em>informed<\/em>, <em>smart<\/em> and <em>fair<\/em>.<\/p>\n\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/assets.pewresearch.org\/wp-content\/uploads\/sites\/5\/legacy\/286-2.gif\" alt=\"\" width=\"230\" height=\"366\"><\/figure>\n\n<p class=\"wp-block-paragraph\">Specific accolades for the other two commercial broadcast news anchors were less about personality and style and more focused on their job performance. NBC&#8217;s Brian Williams was often summed up in a word as <em>fair<\/em>, and also as <em>informative<\/em>, <em>knowledgeable<\/em> and <em>professional<\/em>. <em>Trustworthy<\/em> was frequently offered as positive descriptor of ABC&#8217;s Charles Gibson along with <em>informed<\/em>, <em>professional<\/em> and <em>competent<\/em>.<\/p>\n\n<p class=\"wp-block-paragraph\">While Katie Couric is more widely known, she also receives more negatively-toned responses than do Williams or Gibson. These include some who describe Couric as <em>liberal<\/em> or <em>biased<\/em>, and others who say she is <em>bad<\/em>, <em>annoying<\/em>, <em>overrated<\/em> or that they just <em>don&#8217;t like her<\/em>.<\/p>\n\n<p class=\"wp-block-paragraph\">Women, who are more avid viewers of the morning news, offer a one-word impression of Katie Couric more often than men, and when they do it is overwhelmingly positive. Nearly half of female respondents (47%) offered words that had a favorable tone to them, compared with just 31% of men. There are not significant gender gaps in either familiarity with or the balance of impressions when it comes to Williams and Gibson.<\/p>\n\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/assets.pewresearch.org\/wp-content\/uploads\/sites\/5\/legacy\/286-3.gif\" alt=\"\" width=\"273\" height=\"179\"><\/figure>\n\n<p class=\"wp-block-paragraph\">Conservative Republicans were significantly more likely to offer a negative assessment of the former Today Show host. In fact, just as many conservative Republicans offered a negative description of Couric as a positive one, most frequently the impression that Couric is <em>liberal<\/em> and <em>biased<\/em>. Democrats and independents, by comparison, had far more positive than negative things to say about her, and moderate and liberal Republicans were particularly favorable, with a 55% majority offering positive impressions. There are no overall differences along partisan or ideological lines when it comes to the words used to describe Brian Williams and Charles Gibson.<\/p>","protected":false},"excerpt":{"rendered":"<p>Summary of Findings Though Katie Couric has yet to take her seat as the new CBS Evening News anchor, the former Today show co-host is already a more familiar personality than her NBC and ABC counterparts. Asked to give their general impressions of each of the three TV journalists in a single word, 66% could [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sub_headline":"All Three Commercial Evening News Anchors Viewed Positively","sub_title":"All Three Commercial Evening News Anchors Viewed 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